Adobe Campaign Managed Cloud Services | Product Description

Effective: 12 September 2024

Adobe Campaign Managed Cloud Services provides a Managed Services platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management and cross channel execution.

The following information applies to Adobe Campaign Managed Cloud Services, unless indicated that such information only applies to a specific version; (either version 7 (v7) or version 8 (v8), as applicable). For the avoidance of doubt, this Product Description does not apply to Adobe Campaign Classic offerings.

^{[1] Applicable services will be available from 9am – 5pm Monday through Friday, excluding national holidays and Adobe holidays, in the time zone where the Managed Service team member is located.}

^{[2] Channels must be licensed separately from the base Adobe Campaign Managed Cloud Services offering, Customer may license All Channels under the ALL CHANNELS SKU offering.}

^{[3] Only available with Adobe Campaign Managed Cloud Services v8}

Adobe Maintenance and Support

Adobe Maintenance and Support is included with term licenses.

The Adobe Maintenance and Support program is provided under the most-current terms and conditions for Adobe Maintenance and Support.

Entitlements by Active Profiles Tiers for v8

Adobe Campaign Managed Cloud Services

^{[1] Excluding Transactional Messaging.}

^{[2] This infrastructure is included when Inbound Interactions is separately licensed.}

^{[3] The Peak Volume limits for emails and push notifications are a shared volume limit. For example, if Customer is licensing <2 million Active Profiles, the Peak Volume limit is 1.5 million, not 3 million and such 1.5 million limit is shared between the number of emails and push notifications sent by Customer.}

^{[4] Generative Actions usage consumption table for AI Assistant – Content Accelerator}

^{*No Generative Action(s) are consumed if the Input and/or Output are classified as out of scope; and/or (2) the Input and/or Output are blocked by content moderation filters.}

Entitlements by Active Profiles Tiers for v7

ADOBE CAMPAIGN MANAGED CLOUD SERVICES

^{[1] Excluding Transactional Messaging.
[2] This infrastructure is included when Inbound Interactions is separately licensed.}

Additional Performance Guardrail

Test Emails. Staging Instances may be used to send test emails, subject to reasonable limits, for the sole purpose of testing Customer’s domain’s ability to receive email. Test emails are not intended for transmission to Recipients.

Customer may license Add-ons as follows:

Enhanced Security Add-on Requirements

Customer managed data encryption keys (“CMK”) and virtual private network tunneling (“VPN”) are third party services that Customer must license separately from a third-party provider. To enable Adobe’s Campaign Enhanced Security add-on, Customer must for CMK: i) configure the CMK third-party services to provide notification to Adobe in the event of CMK key rotation, deletion, expiration, and/or disablement, and ii) such notification must be received by Adobe within sixty (60) minutes of CMK key rotation, deletion, expiration, and/or disablement. In the event Customer does not provide notification to Adobe for the foregoing, Adobe cannot guarantee the Campaign Enhanced Security add-on.
 

AI Assistant – Content Accelerator

Customer must have the required licensing terms in place with Adobe to access AI Assistant – Content Accelerator. AI Assistant – Content Accelerator uses Microsoft Azure OpenAI (“AOAI”) for text generation and Adobe Firefly for image generation. Use of AOAI through Adobe is separate and distinct from any direct accounts or usage of AOAI that Customer may have negotiated directly. Image generation in AI – Assistant Content Accelerator is separate and distinct from any license entitlements Customer may have for Adobe Firefly and Generative Credits and Generative Actions are not cumulative across entitlements. Customer may consume up to the number of Generative Actions specified above.

Definitions

Active Profile means a Profile that Customer has attempted to communicate with during the past 12 months via any Channel. Active Profiles are charged in increments of 1,000.

Add-on(s) means additional product related features that may be licensed by Customer as identified in the Sales Order.

AI Assistant means an Adobe Experience Cloud Generative AI Feature branded as “AI Assistant” and integrated within Adobe Campaign Managed Cloud Services v8.

Channel means distinct modes of communication between Customer and Recipients through email, direct mail, mobile app, call center, social, or SMS.

Content Accelerator means prompt-based HTML email, text and image generation and variants for email, Push, SMS and web channels.

Dedicated Server means dedicated execution server(s) to leverage Transactional Messaging. A server can typically process up to 50,000 Engine Calls per hour. The “Per-Dedicated Server” designation does not necessarily have a 1:1 correlation with a physical server as Adobe may utilize virtualization technologies to achieve the equivalent effect.

Deliverability Fundamentals means deliverability services which may include, during the initial IP warming phase for new customer onboarding: (1) assessment of the existing marketing plan and creation of a customized ramp-up calendar based on Customer's existing practices, data, volume, and frequency of email transmissions; (2) determination of the appropriate domains and number of IP addresses to be used; and (3) recommendations for changes to the ramp-up calendar based on analysis using performance monitoring and reputation metrics.

Deliverability Package means an Add-on package associated with the applicable licensed deliverability offering, identified in the table below as Deliverability Essentials, Deliverability Enhanced, or Deliverability Plus. Each Deliverability Package offers additional deliverability services, which are outside the scope of the deliverability services included in the license of Adobe Campaign Managed Cloud Services and defined as Deliverability Fundamentals. Customer may purchase a maximum of one Deliverability Package per one license of Adobe Campaign Managed Cloud Services.

Distributed Marketing means, the ability of Customer with various distributors, corporate marketers, local marketers, field sales, and marketing partners to understand and maintain brand standards throughout its organization, and allow for these various marketers to create campaign variations for the local market through a series of rules as set by the Customer’s corporate marketing department. Distributed Marketing capability includes a central catalog of marketing campaign templates, including marketing campaigns that are initiated by corporate, with participation from local entities.

Domain Delegation means the number of designated domains of Customer requiring support from Adobe in connection with email campaigns.

Email BCC means an exact copy in EML format of a corresponding sent email to a dedicated BCC email address where the emails can be processed and archived by Customer in an external system.

Email Rendering means each time Customer previews the content of a template email in various email client environments.

Engine Call means a server call that starts real-time processing on the server side, including (but not limited to) WebApps, JSSP, APIs, mobile app registrations, etc. Engine Calls must be licensed in packs of 5,000 Engine Calls per day.

Enhanced Security means the Adobe Campaign Managed Cloud Services add-on enabling Customer to access and use the following third-party services in the Adobe Campaign Managed Cloud Services v8 environment: 1) customer managed data encryption keys; and 2) virtual private network tunneling.

Entitlements means usage limits that are strictly monitored and enforced by Adobe. Should Customer exceed an Entitlement, Customer may be obligated to pay over usage fees or license additional capacity.

Generation means each time Customer interacts, such as by providing Input, with a Generative AI Feature and receives a response. Generations may be done actively (e.g., by entering a query, clicking “generate” or “re-generate,” or other similar action), or may be done automatically by a process set up by a User.

Generative AI Feature is defined within the Specific Licensing Terms for Adobe Experience Cloud Generative Artificial Intelligence Features, available at https://www.adobe.com/legal/terms/enterprise-licensing/genai-ww.html.

Generative Action means the unit(s) quantifying Customer’s use of a Generative AI Feature through Generation in the Adobe Campaign Managed Cloud Services v8 environment.

Image Serving means the capability to serve Customer’s images embedded in emails to Recipients, and allow linking to those images in connection with emails sent by Adobe on behalf of Customer.

Inbound Interaction means each time a Customer who has purchased Inbound Interactions uses the interaction capability to respond to a Recipient request by using the recommendation engine to deliver a real-time Message.

Message means a communication authored by Customer and sent via licensed Channels.

Peak Volume means the highest capacity peak at a given point that is applicable to the aggregate number of batch Messages and Transactional Messages sent and does not apply to batch Messages and Transactional Messages executed concurrently. Peak Volume may not be sustained for consecutive hours. Failure to adhere to Performance Guardrails may reduce Peak Volume.

Performance Guardrails means usage limits that relate to the scoping of Customer’s proposed use case. Should Customer exceed a Performance Guardrail, Customer may experience performance degradation; Adobe will not be responsible for such performance degradation.

Profile means a record of information (e.g., a record in the nmsRecipient table or an external table containing cookie ID, Customer ID, mobile identifier or other information relevant to a particular Channel) representing an end-customer, prospect or lead.

Recipient means the end user that receives Customer's Message via any of the Channels.

Scoping Parameters means usage limits that relate to the scoping of Customer’s licensed use case. Should Customer exceed a Scoping Parameter, Adobe will work with Customer to remedy the issue leading to over usage. Should Customer persistently exceed a Scoping Parameter, Customer may be required to license additional capacity.

Service Tier means level of service associated with the applicable licensed package of Adobe Campaign Managed Cloud Services:

^{*Deliverability Fundamentals is included for initial IP warming phase for new customer onboarding of each new Production Instance. Prior to using a Production Instance for sending Messages, Customer must cooperate with Adobe to ensure timely completion of Deliverability Fundamentals.}

^{**Service Tier-Enterprise Customers may submit tickets for general advisory support only. Strategic support may require paid consulting hours.}

^{***Performance tuning may include proactive assistance with Mail Transfer Agent (MTA) configuration tuning and database optimizations for workflow execution.}

Static Limit means a usage limit that relates to the technical boundaries of Adobe Managed Cloud Services. Customer may not modify Static Limits.

Total Database Storage means the aggregate size of the Production and Staging Instance(s) database storage managed by Adobe. 

Transactional Messaging means the ability to manage trigger Messages in real time. Transactional Messaging can be used with Channels licensed by Customer, as applicable. Transactional Messaging includes one Dedicated Server and functions with the following Channels: Email, SMS and Push. Messages triggered in real time, as defined herein, will be referred to as Transactional Messages.