You can help improve Adobe Marketing Cloud by sending Adobe statistics about how you interact with AEM. This information does not contain any data about your company's site visitors and will only be used to help Adobe deliver, support and improve your user experience.
The European Union's General Data Protection Regulation on data privacy rights takes effect as of May 2018. AEM Sites is ready to help customers with their GDPR compliance obligations. This page guides customers through the procedures to opt-in (or out) of Aggregated Usage Statistics Collection.
For further information, also see the GDPR page at the Adobe Privacy Center.
You can also opt-out at anytime by either using the Web Console or by de-selecting the opt-in option on the AEM welcome screen.