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Note:

This functionality requires the application of AEM 6.3 Service Pack 3 (6.3.3.0)

Using experience fragments created in AEM in Target activities lets you combine the ease-of-use and power of AEM with powerful Automated Intelligence (AI) and Machine Learning (ML) capabilities in Target to test and personalize experiences at scale.

Prerequisites

Various actions are required:

  1. You have to integrate AEM with Target. See Integrating with Adobe Target for more information.

  2. Experience Fragments are exported from the author instance, so you need to Configure the Link Externalizer on the author instance to ensure that any links are externalized for the publish instance.

Exporting an Experience Fragment to Target

Note:

For media assets, such as images, only a reference is exported to Target. The asset itself remains stored in AEM Assets and is delivered from the AEM publish instance.

Due to this the Experience Fragment, with all related assets, needs to be published before exporting to Target.

To export an experience fragment from AEM to Target:

  1. Navigate to the Experience Fragment console.

  2. Add the cloud configuration to the variation you would like to send to Target.

    Note:

    If you add the cloud configuration to the Experience Fragment parent folder, the configuration is inherited by all the children.

  3. Select the Experience Fragment you would like to export to target.

    Note:

    It has to be an Experience Fragment Web variation.

  4. Tap/click Export to Adobe Target.

  5. Tap/click Export without publishing or Publish as required.

    Note:

    Selecting Publish will publish the experience fragment right away and send it to Target.

  6. Tap/click OK in the confirmation dialog.

    Your experience fragment should now be in Target.

    Note:

    When viewing an Experience Fragment in Adobe Target, the last modified date that is seen is the date that the fragment was last modified in AEM, not the date that the fragment was last exported to Adobe Target.

Note:

Alternatively, you can perform the export from the page editor, using comparable commands in the Page Information menu.

Using your Experience Fragments in Target

After performing the preceding tasks, the experience fragment displays on the Offers page in Target. Please have a look at the specific Target documentation to learn about what you can achieve there.

Note:

When viewing an Experience Fragment in Adobe Target, the last modified date that is seen is the date that the fragment was last modified in AEM, not the date that the fragment was last exported to Adobe Target.

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