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Best practices for integrating an AEM instance with Adobe Creative Cloud to streamline asset transfer workflows and achieve maximum efficiency.


Adobe Experience Manager (AEM) Assets is a digital asset management (DAM) solution that can integrate with Adobe Creative Cloud to help DAM users work together with creative teams, streamlining collaboration in the content creation process.

Adobe Creative Cloud provides creative teams with an ecosystem of solutions and services to help them to create digital assets. It includes desktop and mobile applications, cloud services like storage with desktop sync or web experience, as well as marketplaces like Adobe Stock.

Read on to know what integrations to pick between desktop and the enterprise-grade DAM based on your use case and what are the associated best practices for the connecting workflows.


AEM to Creative Cloud folder sharing is now deprecated and no longer covered below. Adobe recommend newer capabilities like Adobe Asset Link or AEM desktop app to provide creative users with access to the assets managed in AEM.

Collaboration need of creatives, marketers, and DAM users

Use case
Involved surfaces
Simplify experience for creatives on desktop Streamline access to asset from a DAM (AEM Assets) for creative professionals, or more broadly, users on desktop working in native asset creation applications. They need an easy and straightforward way to discover, use (open), edit and save changes to AEM, as well as upload new files. Win or Mac desktop; Creative Cloud apps
Provide high-quality, ready-to-use assets from Adobe Stock Marketers help accelerate the content creation process by assisting with asset sourcing and discovery. Creative professionals use the approved assets right from within their creative tools. AEM Assets; Adobe Stock marketplace; metadata fields
Distribute and share assets by organizations Internal departments/local branches and external partners, distributors, and agencies use the approved assets shared by the parent organization. The organization wants to securely and seamlessly share the created assets for wider reuse. Brand Portal, Asset Share Commons

Adobe offerings to support the collaboration need

Value proposition for the involved personas Adobe offering Involved surfaces
Creative users discover assets from AEM, open and use them, edit and upload changes to AEM, as well as upload new files into AEM, without leaving Creative Cloud apps. Adobe Asset Link Photoshop, Illustrator, and InDesign
Business users simplify opening and using assets, editing and uploading changes to AEM, and uploading new files into AEM from the desktop environment. They use a generic integration to open any asset type in the native desktop application, including non-Adobe ones. AEM desktop app AEM desktop app on Win and Mac desktop
Marketers and business users discover, preview, license and save, and manage the Adobe Stock assets from within AEM. Licensed and saved assets provide select Adobe Stock metadata for better governance. AEM and Adobe Stock integration AEM web interface

This article focuses primarily on the first two aspects of the collaboration needs. Distribution and sourcing of assets at scale is briefly mentioned as a use case. For such needs solutions, consider Adobe Brand Portal or Asset Share Commons. Alternate solutions such as AEM Assets Brand Portal, solutions that can be built based on Asset Share components, Link Share, using AEM Assets web UI should be reviewed based on specific requirement.

Mapping of AEM integrations with use-cases and personas
Mapping of AEM integrations with use-cases and personas

Mapping of use cases and Adobe solutions

Use case
Adobe Asset Link
AEM desktop app
Remarks/other solutions
Discover - browse AEM folders Yes AEM Web UI + desktop actions When browsing the network share, turn off the thumbnails to avoid downloading binary files of assets.
Discover - access AEM collections Yes AEM Web UI + desktop actions  
Discover - search for assets from AEM Yes AEM Web UI + desktop actions  
Use - open asset Yes Yes - for any app Open from Web UI or from Finder
Use - place asset from AEM into a document Yes - embedding
Yes - linking or embedding AEM desktop app gives access to assets as files on the local file system. These links in the native apps are represented by local paths.
Edit - open for editing Yes - Check-out action Yes - Open action (in the network share) Check-out in AAL saves the asset to user's creative cloud storage account (synchronized by Creative Cloud app) by default.
Edit - work in progress outside AEM Yes - Asset available in user's Creative Cloud storage account synced to desktop. Possible - in version 1.10 there is an option to turn off automated upload of local changes to AEM.  
Edit - upload changes Yes - Check-in action with optional comment Yes  
Upload - single file Yes - uploads current active document Yes Web UI Upload
Upload - multiple files / hierarchical folder structures No Yes

Web UI Upload

Custom script / tool

Misc - user and login Creative Cloud user logged into Creative Cloud desktop app gets recognized (SSO) AEM user / login Users of both solutions count against the AEM user quota.
Misc - network and access Requires access from user's desktop to AEM deployment over network Requires access from user's desktop to AEM deployment over network Adobe Asset Link does not share network proxy environment.
Misc - Migrate large number of assets No No Migration Guide

To support asset distribution use cases, other solutions should be considered:

  • AEM Assets Brand Portal for a configurable, SaaS add-on to AEM Assets to publish assets.
  • Custom solutions are created based on Asset Share Commons code base.
  • AEM link share to share assets ad hoc using links.
  • AEM Assets web interface with areas for external parties secured by AEM Access Control setup and with necessary IT / network configuration adjustments, giving these external users access to AEM.

Key concepts and use cases

Glossary of common terms

This is a brief summary of best practices for AEM & Creative Cloud Integration. Read the rest of this document to get the detailed understanding of these.

  • Work-in-progress or creative work-in-progress (WIP): A phase in asset lifecycle where an asset undergoes multiple changes and is typically not yet ready to be shared with broader teams. 
  • Creative-ready assets: Assets that are ready to be shared with a broader team, or have been selected / approved by the creative team for sharing with marketing or LOB teams.
  • Asset approvals: The approval process that runs for assets already uploaded to DAM, which typically includes brand approvals, legal approvals, and so on.
  • Final asset: An asset that has gone through all approvals/metadata tagging and is ready to be used by the broader team. Such an asset is stored in DAM and made available to all (or all interested) users. It can be used in marketing channels or by creative teams to create designs.
  • Minor asset update/change: A quick and small change to a digital asset. It is often made in response to a retouching or minor editing request, asset review, or approval (for example, reposition, change text size, adjust saturation/brightness, color, and so on).
  • Major asset update/change: A change to a digital asset that requires considerable work, and sometimes must be done over a longer period of time. It typically includes multiple changes. The asset must be saved multiple times while being updated. Major asset updates typically cause the asset to enter a WIP stage.
  • DAM: Digital asset management. In this document, it is synonymous with AEM Experience Manager Assets, unless specifically mentioned otherwise.
  • Creative user: A creative professional, who creates digital assets using Creative Cloud apps and services. In some cases, a creative user may be a member of a creative team who may use Creative Cloud, but does not create digital assets (like a creative director or creative team manager).
  • DAM user: A typical user of a DAM system. Depending on the organization, a DAM user can be a marketing or a non-marketing user, for example a Line-of-Business (LOB) user, librarian, sales person, and so on.

Considerations when using AEM and Creative Cloud integrations

This is a brief summary of best practices for AEM & Creative Cloud Integration. Read the rest of this document to get the detailed understanding of these.

  • For creative users, working in Photoshop, InDesign, or Illustrator: Adobe Asset Link provides the best user experience, including clean handling of the Work-in-progress on assets checked out from AEM
  • To simplify access to assets from desktop for any generic file format or application: use AEM desktop app
  • Understand why and when to store assets in DAM: Which updates should be available to the broader team in your organization
  • Mind the access to DAM: Use the right tools for users in-/outside your enterprise network with or without access to DAM
  • Mind the volume of assets shared: If your use case is asset distribution, governance and security might be the most important aspects. Consider using tools built for doing that at scale, like Brand Portal
  • Understand asset lifecycle: Know how assets are handled in your organization by different teams
  • Handle frequent saves to assets with care: Adobe Asset Link takes care of that for you with PS, AI, ID. For other applications, don't carry out work in progress tasks in mapped/shared folder unless you need all the changes in DAM

Best Practices for AEM Desktop App

This is a brief summary of best practices for AEM Desktop App. Refer to AEM Desktop App best practices document for more information.

  • Understand how Desktop App works: Linking between Web UI and desktop, repository mapping, asset caching, saving locally and uploading in background
  • Quick access to assets on desktop: Find your asset in Web UI and open or reveal on desktop
  • Minor updates - save directly to DAM: Save to the file mapped by AEM desktop app for minor asset updates
  • Major updates - use a separate WIP folder: copy asset to a separate WIP folder outside of the mapped areas, work there, save back to the mapped location when ready
  • Use Folder Upload for large/hierarchical folders: AEM Desktop App helps with uploading large/hierarchical folders in background with monitoring
  • Use the latest version: Always use the latest AEM Desktop App Version, it's compatible with the latest and two previous major releases of AEM
  • Mind the network: network performance is key to AEM Desktop App performance, turn off features that might cause lots of network traffic (like thumbnails in Finder for the mapped network share).
  • Mind the server performance: AEM Desktop App will work better for the users if your AEM server is optimized for uploads
  • Know how NOT to use AEM Desktop App: examples include
    • Asset migration: Needs planning and other tools
    • Replacement for network file share: Heavy-duty DAM operations like moving large folders, large uploads, finding files are better done from the Web UI
    • AEM Desktop App is not a full “sync” client: Design principles and usage patterns are different than in "Sync" clients like Microsoft OneDrive or Adobe Creative Cloud Desktop sync

Access to Adobe Stock assets from AEM Assets

AEM and Adobe Stock integration provides AEM users with the ability to search, preview, license and save, assets from Adobe Stock into AEM. Licensed and saved Adobe Stock assets have selected Stock metadata, which can be used to search for them with extra filters. 

A few important points about this integration:

  • When assets from Adobe stock are saved to AEM, they become a regular AEM Assets, with binary saved to the AEM repository. Some metadata related to Adobe Stock are saved for the asset in AEM, otherwise the ingestion process looks the same as for any other file. For example, if Smart Tags are active, the tags are added to these assets upon saving.
  • The asset saved to AEM is a copy, not a link back into Adobe Stock.

Working with assets saved from Adobe Stock into AEM in Creative Cloud. This integration is independent of Adobe Asset Link, but Adobe Asset Link recognizes these assets saved from Stock that way, and displays additional metadata and Stock icon on these assets in Adobe Asset Link extension UI in Photoshop, Illustrator, or InDesign. The files are available for browsing, opening, and so on - because they are regular AEM assets when saved to AEM.

Creative users working in Creative Cloud apps with Adobe Asset Link extension present, in addition to having access to already-licensed assets from Adobe Stock into AEM, can also use Creative Cloud Libraries panel to search, preview, and license Adobe Stock assets. 

Assets from Adobe Stock licensed and saved into AEM become available to the broader teams accessing AEM Assets deployment, whereas creatives licensing assets from Adobe Stock via Creative Cloud Libraries panel make them available to themselves only by default in their Creative Cloud account.

Best Practices for AEM - Creative Cloud Folder Sharing (Deprecated)

This is a brief summary of best practices for AEM to Creative Cloud folder sharing. Refer to AEM to Creative Cloud folder sharing best practices for more information.

  • One-direction flow of assets: folder sharing can be used to share assets to Creative Cloud, or get new assets from Creative Cloud to DAM - it won't work for modifying existing assets in DAM
  • Volume considerations: Share smaller number/sizes of files
  • Avoid sharing deep hierarchies: Sharing works recursively - you have better control over what is shared by sharing flat or shallow folders
  • Separate folders for one-way sharing: Use separate folders for final assets (AEM->Creative Cloud Files) and new/updated assets (Creative Cloud Files->AEM)
  • Avoid WIP in the shared folder: Use a dedicated WIP folder in Creative Cloud Files, and copy/save finalized update back to the shared folder
  • Start new work outside of shared folder: When a new asset reaches "creative-ready" state, copy/save the update to the shared folder
  • Simplify sharing structure: Sharing with all creatives might not make sense - consider sharing with creative director / manager, and let them handle sharing with the creative team (e.g, using Creative Cloud collaboration)

About storing assets in a DAM

To design an efficient workflow between creative and marketing/line-of-business (LOB) teams and choose the best support capabilities, it is important to understand when and why assets are stored in DAM.

Why assets are stored in DAM

Storing assets in DAM makes them easily accessible and findable. It ensures that the assets can be leveraged by numerous users across the organization or ecosystem, which includes partners, customers, and so on.

Most organizations choose to only store assets that are relevant to the downstream marketing/LOB processes (publishing to channels like web channel via AEM Sites or other channels served by Adobe Experience Cloud - Marketing Cloud, Advertizing Cloud, and measured by Analytics Cloud, providing to users/partners, and so on). In addition, organizations store assets that may be subjected to a review/approval process in DAM. This way, DAM stores mostly assets that have high chances of being leveraged, and avoids storing idle assets. 

Storing assets is also subject to technical and resource utilization considerations. DAM provides additional services around stored assets, including extracting metadata, versioning, generating previews/transcoding, managing references, and adding access control information. These services consume additional time and infrastructure resources.

Often, storing all of the assets and updates is not desirable. For example, if updates to specific assets are of poor quality and consume excessive resources, the assets may not be stored in DAM.

When assets are stored in DAM

Creative teams (and organizations) are usually not interested in storing assets at each stage of the asset lifecycle. For example, they avoid storing assets in the following cases:

  • Assets that are yet to be finalized or are subject to experimentation
  • Assets that fail to pass the creative/internal team review cycle
  • Compared to the asset in question, the team has better candidates to represent their work to external teams

Usually, the following classes assets are stored in DAM:

  • Assets that reached a certain maturity and are considered ready to be shared
  • Assets that were pre-selected by the creative team
  • Specific asset formats that are usable or requested by marketing, depending on a specific contract or agreement (for example, JPG files converted from RAW files, TIFFs/images from PSD originals)

When updates to assets are stored in DAM

As a rule, only updates to assets that are relevant to the broader set of DAM users should be stored in DAM. It ensures that users (marketing and similar functions) only see relevant versions in the DAM asset timeline.

Typically changes related to major milestones in the asset lifecycle. For example, the initial creative-ready asset or an official update based on request/review provided by the creative team should be stored and versioned in DAM.

The creative team's update for review by the marketing team after a request for a change in the existing asset in DAM is an example of a relevant update. It should be stored and versioned in DAM for further reference or for reverting to the previous version.

The following are examples of updates that are typically not relevant:

  • Early versions of assets uploaded before it is ready for marketing review
  • Frequent creative changes to the asset in the work-in-progress phase before creative team decides the asset is ready

User access to DAM

AEM Assets supports two types of users based on their access to the AEM Assets deployment. Typically, users inside the enterprise network (firewall) have a direct access to DAM. Other users outside the enterprise network would not have a direct access. The user type determines which integrations can be used from the technical standpoint.

Creative users with direct access to DAM

Typically, in-house creative teams or agencies/creative professionals onboarded to the internal network have access to the DAM instance, including AEM login.

In such cases, AEM Desktop App helps provide easy access to final/approved assets and lets you save creative-ready assets to DAM.

Creative users without access to DAM

External agencies and freelancers without direct access to the DAM instance may require access to approved assets or want to add their new designs to the DAM.

In such cases, you can leverage the AEM/Creative Cloud integration to improve the workflow. The prerequisite is for the creative users to have an Adobe ID and have a Creative Cloud account with storage service.

Use the following strategies to provide access to final/approved assets:

Bulk upload to DAM

You may have a requirement to simultaneously upload a larger number of files into DAM in some scenarios, for example:

  • Uploading results of photoshoots or larger projects
  • Uploading assets provided by creative agencies
  • Uploading selected assets from a larger set if the selection is done outside of DAM

Note that this description refers to uploading files operationally (e.g., every week, or with every photoshoot, etc), as a normal part of desktop user's workflow. Large asset migrations are not covered here.

You can leverage the following capabilities if you want to upload assets in bulk:

  • To upload large/hierarchical folders, use AEM desktop app that provides folder upload functionality. You can also upload hierarchical folder structures. Assets are uploaded in background and, therefore, it is not tied to a web browser session
  • If you want to upload a few files from a single folder, drag them directly from desktop to the Web UI or use the Create option in the AEM Assets web UI.


Depending upon your business requirements, you can also use custom uploaders.

Managing digital assets directly from desktop

If you use Network File Shares to manage digital assets, just using the network share mapped by AEM Desktop App could be seen as a convenient substitute. When transitioning from network file shares, please remember that AEM Web UI provides a rich set of Digital Asset Management capabilities that go well beyond what is possible on a network share (search, collections, metadata, collaboration, previews, etc), and AEM Desktop App provides a handy link to connect the server-side DAM repository with the work on desktop.

Avoid using AEM Desktop App to manage assets directly in the network share of AEM Assets. For example, avoid using AEM Desktop App to move/copy multiple files. Instead, use the AEM Assets web UI to drag folders from Finder/Explorer to the network share or use the AEM Assets Folder Upload feature.

Asset migration

Neither AEM Desktop App nor AEM to Creative Cloud folders sharing were built to support migration of assets from existing systems or large volumes of assets stored on servers. Due to the large volumes of assets to be ingested, and additional requirements around metadata mapping, transformation, and ingestion, migrations should be handled using different tools and approaches.

Please refer to the Migration Guide to see how to plan and execute asset migrations.

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