Get Creatives in Your DAM Business for Incredible Customer Experiences

Every day, teams find themselves struggling to create, manage, and deliver the massive amount of content necessary to meet and exceed consumer expectations for personalized experiences. Many brands turn to tools like DAM to help solve these problems of content velocity. But if your content strategy doesn’t extend to upstream creative operations, your ability to fuel customer experiences with great-looking, personalized content will be hobbled by email-driven workflows, needlessly duplicated content, and low ROI. To combat this content bottleneck, join us to learn how Adobe Experience Manager Assets is uniquely positioned to streamline creative operations as the only DAM on the market to connect natively to market-leading Creative Cloud applications. In this session, we’ll cover the value that can be found at the intersection of creative operations and digital asset management, with topics including: • Creative operations + DAM best practices highlighting the connection between AEM Assets and popular Creative Cloud applications like Photoshop, Illustrator, and InDesign • How Adobe XD, the only user experience platform powered by Creative Cloud, is changing the way organizations design and deliver customer experiences • How Adobe XD uniquely connects to Adobe Experience Manager Assets to deliver game-changing personalized experiences at scale

Delivered 07/28/20


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