This webinar will focus on the value customers can realize by conducting deeper analytics at the asset-level within Adobe Analytics, extending the default click and impression data exposed within AEM. It will look at opportunities that Asset Analytics can surface, both in terms of augmenting the insights from more conventional customer journey or page-based analytics and in terms of providing content authors with a more rigorous understanding of the factors that make an asset effective and carry influence. It will close with a demonstration, illustrating how new features in AEM 6.4 are enabling more advanced analytics easier to achieve as part of a recurring workflow.
Ben Hutchinson, Senior Solutions Consultant, Adobe Systems Europe, Ltd.
Chao Zheng, Senior Solutions Consultant, Adobe Systems Europe, Ltd.