While AEM work is pretty self-contained, we AT/AAM/AA consultants working with AEM need to collaborate with our AEM counterparts. This session gives a brief overview of AT/AAM/AA integrations using DTM, the things we look for, and why it all matters. If you ever wanted to know why people actually use AT/AAM/AA, or even AEM, this is your session. AT = Adobe Target AAM = Adobe Audience Manager AA = Adobe Analytics DTM = Dynamic Tag Management
Delivered September 27, 2017

Presented by:

Jan Exner, Mgr. Management Consultant, Adobe

 

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