Branding

Technical administrators can define one or several brands to centrally enter the parameters that affect a brand's identity. This can include the brand logo, technical parameters such as the domain of the landing pages' access URL, as well as managing message tracking. Thus, Adobe Campaign allows you to create these brands and link them to delivery or landing page templates.

The main principle of configuring and using brands is to:

Brands can be found in the Administration > Instance settings > Brand configuration menu.

By default, a newly created brand is visible only to users assigned with the corresponding rights by the administrator.

A Brand is defined by the following characteristics:

Brands are created and configured by the Adobe Campaign technical administrator.

To use the parameters defined for a brand, it must be linked to a delivery or landing page template. To do this, you have to create or edit a template.

Once your template has been created, you can link it to a brand. To do this:

Your template is linked to the brand. In the content editor, the elements such as the Email address of default sender, the Default sender name, or the Logo will use the configured brand data.

In this example, we are going to create a new travel-related brand, and use it in an email.

The Adobe Campaign administrator creates the brand in Administration > Instance settings > Brand configuration. He adds the Vacations in the Tropics element from the advanced menu and configures the ID and the Header parameters of sent emails of the brand.

The administrator then configures the URL of the Server(s) exposed on the Internet so that landing pages can be used, then the tracking URLs.

In this example, the Web Analytics tool used is Google Analytics. The administrator configures the tracking URL as follows:

The administrator then edits the brand properties and configures the access authorization. He selects the Marketing organizational unit and the Europe geographical unit, so that only the marketing teams in the Europe sector can access this brand. The administrator confirms his modifications and creates the brand.

The brand is correctly created and configured. It can now be used by the marketing teams.

A delivery manager who is part of the aforementioned units, is in charge of creating the delivery templates that use the brand. In the advanced menu Resources > Templates > Delivery templates, the delivery manager duplicates an out-of-the-box template to configure a new delivery template.

To link this template to the Vacations in the Tropics brand, he edits the template properties and selects the brand from the drop-down list.

The delivery manager configures his email template according to his needs.

Once the template is completed, he can save it.

The delivery template can now be used to create emails that will be sent to an audience.

To create an email linked to a brand, select the Create button from the Marketing activities menu.

Select the Email activity, then choose the template linked to the brand.

Your email is already configured. You can check the information before testing it using the test profiles, then sending it to your audience.