Targeting your Adobe Campaign

Open the segmentation console at <host>:<port>/miscadmin#/etc/segmentation.

Create a new page and enter a title - for example, AC Segments - and select the Segment (Adobe Campaign) template.

Select the created page in the tree view on the left-hand side.

Create a segment, for example targeting male users, by creating a new page under the segment you created called Male and select the Segment (Adobe Campaign) template.

Open the created segment page and drag and drop a Segment ID from the sidekick onto the page.

Double-click the trait, enter the ID representing in this case, the male segment defined in Adobe Campaign - for example, MALE - and click OK. The following message should appear: targetData.segmentCode == "MALE"

Repeat the steps for another segment, for example, a segment targeting female users.

In Sites, navigate to the Campaigns folder (for example in We.Retail). 

Click Create Page and enter a title for the page, for example We.Retail Brand and select the Brand template.

Open the Brand page you just created.

Click Create Page and enter a title for your page, for example, We.Retail Campaign, and select the Campaign template and click Create.

Open the Campaign page you just created. 

Create experiences for your segments by clicking Create Page and entering a title for your page, for example, Male as you are creating an experience for the Male segment, and select the Experience template.

Open the created Experience page.

Click Edit, then below Segments click Add Item.

Enter the path to the male segment, for example /etc/segmentation/ac-segments/male and click OK. The following message should appear: Experience is targeted at: Male

Repeat the previous steps to create an experience for all segments, for example the female target.

Create a newsletter with targeted content: Below Email Campaigns in Geometrixx Outdoors, click or tap Create > Page, and select one of the Adobe Campaign Mail templates.

In the newsletter, add a Text and Personalization component. 

Add text into the Text and Personalization component, such as "This is the default."

Click the arrow next to Edit and select Targeting.

Select your brand from the Brand drop-down menu and select your Campaign. (This is the brand and campaign you created earlier).

Click Start Targeting. You see your segments appear in the Audiences area. The default experience is used if none of the defined segments match.

Click Default and then the Text and Personalization component you added and you see the Bullseye with an arrow in it. Click the icon to target this component.

Navigate to another segment (Male), and click Add offer and click the plus icon +. Then edit the offer. 

Navigate to another segment (Female) and click Add offer and the plus icon +. Then edit this offer.

Click Next to see Mapping, then click Next to see Settings, which does not apply to Adobe Campaign, and click Save. 

AEM automatically generates the correct targeting code for Adobe Campaign when the content is used in a delivery inside Adobe Campaign

In Adobe Campaign, create your delivery - select Email delivery with AEM content and select the local AEM account, as appropriate and confirm your changes.

In the HTML view, the different experiences of targeted components are enclosed in Adobe Campaign targeting code.