Frequently asked questions about generative credits

Generative AI is a type of artificial intelligence that enhances creativity by producing amazing results from simple text prompts. Generative AI features powered by Firefly are now available in our core creative tools and the standalone Firefly web app. We’re starting with images, text effects, and vectors, with Generative Fill and Generative Expand in Adobe Photoshop, Text to Image in Adobe Firefly, Generative Recolor in Adobe Illustrator, Text Effects in Adobe Express, and more. Next, we plan to bring generative AI powered by Firefly to 3D, animation, and video. Each groundbreaking generative AI feature unlocks new creative possibilities, empowering users to play, experiment, dream, and create the extraordinary.

Since generating content with AI models requires significant computational resources, we have updated our plans to include a monthly allocation of “generative credits.”

Frequently asked questions

What are generative credits?

Generative credits provide priority processing of generative AI content across features powered by Firefly in the applications that you are entitled to. Generative credit counts reset each month.

How are generative credits consumed?

The consumption of generative credits depends on the generated output's computational cost and the value of the generative AI feature used.

Examples of actions where you are debited generative credits:

• Select Generate in Text Effects
• Select Load more or Refresh in Text to Image

Examples of when you're not debited generative credits:

• Using generative AI features defined in the rate table as "0.”
• Trying a prompt in the Firefly gallery since opening the art isn't a new generation. But, you'll be debited generative credits if you select Refresh, which requires a new generation.

Generative credits usage rate table:

* For standard images of up to 2000 x 2000 pixels. To receive the above-listed consumption rates, you must use the latest version of the software. Usage rates may vary. Plans are subject to change.

We plan to offer higher-resolution images, animation, video, and 3D generative AI features in the future. The number of generative credits consumed for those features may be greater.

How many generative credits do I get in my plan?

Generative credits can be used across generative AI features powered by Adobe Firefly in the applications you are entitled to. Generative credit counts reset each month. If you have multiple subscriptions, the total number of generative credits available is the aggregate of what is included in each plan. We have updated our plans to include access to generative AI creations in the following ways:

• Creative Cloud and Adobe Stock paid subscriptions include a plan-specific number of monthly generative AI creations of vector graphics or standard-resolution images* powered by Adobe Firefly. After the plan-specific number of generative credits is reached, you can keep taking generative AI actions, but your use of generative AI features may be slower.
• Adobe Express and Adobe Firefly paid plans also include a plan-specific number of monthly generative AI creations of vector graphics or standard-resolution images* powered by Adobe Firefly. After the plan-specific number of generative credits is reached, you'll be able to take two generative AI actions to create vector graphics or standard-resolution images per day until your credits reset the next month.
• Creative Cloud, Adobe Firefly, and Adobe Express free plans receive a plan-specific number of monthly generative AI creations of vector graphics or standard resolution images* powered by Adobe Firefly. After the plan-specific number of generative credits is reached, you can upgrade to a paid plan to continue creating assets with features powered by Firefly or wait until credits reset the next month.

* Standard resolution imagery is up to 2000 x 2000 pixels. Usage rates may vary. Plans are subject to change.

How do I check how many generative credits I have remaining?

• Free users with an Adobe ID can access their generative credit count in-app or on their Adobe account.
• Creative Cloud, Adobe Firefly, Adobe Express, and Adobe Stock paid subscribers won't be subject to generative credit limits and won't see generative credits or usage counts in their accounts until November 1, 2023.

Do generative credits roll over month to month?

No, generative credits don't roll over to the next month because the cloud-based computational resources are fixed and assume a certain allocation per user in a given month. Your generative credit balance will reset to your allocated amount on a monthly basis.

What if I have multiple subscriptions?

If you have multiple subscriptions, the total number of generative credits available is the aggregate of what is included in each plan. For example, if you subscribe to both Illustrator and Photoshop single app, you can use your generative credits for generative AI features in either application and even in Adobe Express or the Firefly web app. Your monthly generative credit allocation is the sum of each subscription’s allocation.

What happens if I use all my generative credits?  

Generative credit counts reset each month. Starting November 1, 2023, if users reach their plan-specific generative credit limit during the month and until generative credits reset:

• Creative Cloud and Adobe Stock paid users can keep taking generative AI actions, but the use of generative AI features may be slower.
• Adobe Express and Adobe Firefly paid users can take two generative AI actions to create vector graphics or standard resolution* images per day.
• Free Creative Cloud, Adobe Firefly, and Adobe Express users can subscribe to a new paid plan to continue creating Firefly-powered assets.

* Standard resolution imagery is up to 2000 x 2000 pixels. Usage rates may vary. Plans are subject to change.

What do I do if I need more generative credits?

Until November 1, 2023, Creative Cloud, Adobe Firefly, Adobe Express, and Adobe Stock paid subscribers won't be subject to generative credit limits and can continue creating beyond their plan-specific monthly credit limit.

After November 1, 2023, generative credit limits will be enforced, with paid users either experiencing slower use of the features or receiving a daily generation cap. Also, Adobe plans for users to be able to purchase additional priority processing generative credits through a new subscription plan, starting at US$4.99/month for 100 credits.

Why does Adobe use generative credits?

We want you to play, experiment, dream, and create the extraordinary using the new Adobe Firefly generative AI technology in our apps. Each groundbreaking feature unlocks new creative possibilities, from Text to Image in Adobe Firefly to Generative Fill in Adobe Photoshop, Text Effects in Adobe Express, and so much more.

Since generating content with AI models requires significant computational resources, we have updated our plans to include a monthly allocation of generative credits that provide priority processing of generative AI content across features powered by Firefly in the applications to which users are entitled. The number of monthly generative credits each user receives depends on their subscription. The consumption of generative credits depends on the generated output's computational cost and the value of the generative AI feature used.

Are generative credits pooled in Creative Cloud for teams or enterprise plans?

Generative credits aren't pooled and can't be shared across multiple users.

Are Adobe Stock credits and generative credits the same thing?

No, Adobe Stock credits can't be used to generate content using Firefly-powered features. Only generative credits are used to generate content using Firefly-powered features. 

Adobe Stock credits are used to license content from the Adobe Stock website as defined in the Adobe Stock additional terms or your customer agreement, as applicable.

What about future generative AI capabilities and functionalities?

We might introduce new media types — for example, 3D and video — or higher resolution image and vector generation in the future that may incur additional generative credits per generation or additional costs. Check our rate table for details.

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