Campaigns often use teasers as a mechanism to entice a specific segment of the visitor population through to content focused on their interests.
One or more teasers are defined for a specific campaign.
- Brand pages are stored within the Campaigns section of the website. A brand contains the individual campaigns.
- Campaign pages are stored within the Campaigns section of the website. Each campaign has an individual page, under which the teaser definitions are held. The container, or overview, page also holds certain information and statistics concerning the individual teaser pages.
- Teaser pages are stored under the appropriate campaign page and hold the definitions of the teaser paragraphs available for each specific campaign. These definitions are used when displaying the teaser paragraphs; including content variations, the segment to be used for selecting a variation and boost factor.
- The Teaser component is available out of the box and allows you to create an instance of your specific teaser paragraph in a content page. You can drag the teaser component from the sidekick, then specify your teaser definition to create your own teaser paragraph. Note: The Teaser component has been deprecated in AEM 6.2. Please use the Target component instead.
- Teaser paragraphs are actual instances of your teaser within a content page. These entice a segment of visitors through to content focused on their interests.
- Pages that hold the campaign content focused on a specific visitor segment. Usually the teaser paragraphs will lead the visitor to such pages.
When adding a teaser paragraph to a page you need to define the Strategy.
This is for the case that several teasers are available for selection as their assigned segments all resolve successfully. The Strategy then specifies an extra criteria used to select the teaser shown:
- Clickstream Score, is based on the tags and related tag hits held within the visitor's client context (show how often a visitor has clicked on pages containing the respective tag). The hit rates for tags defined on the teaser page are compared.
- Random, for "random" selection; uses the random factor generated for a page, this can be seen with the client context.
- First in the list of resolved segments. The order is that of the teasers within the campaign container page.
The Boost Factor of the segment also has an impact on the selection. This is a weighting factor added to a segment definition to increase/decrease the relative likelihood of it being selected.
The process and interrelationships of the various selection criteria are best illustrated with an example (a method that can also be used to ensure that your teasers will reach the required audience).
|Campaign||Teaser||Assigned Segment(s)||Assigned Tags|
|C1||T1||S1, S2||Business, Marketing|
|C1||T5||S1, S2, S6||Marketing|
- match success - do any of the segments assigned to the teaser resolve successfully for the current visitor?
- boost factor - the highest boost factor of all applicable segments
- clickstream score - the accumulative total for all applicable tag hits
|Campaign||Teaser||Assigned Segment(s)||Tags||Successful Match?||Resulting Boost Factor||Resulting Clickstream Score|
|C1||T1||S1, S2||Business, Marketing||Yes||0||9|
|C1||T5||S1, S2, S6||Marketing||Yes||100||3|
These values are used to determined the teaser(s) that the visitor will see, depending on the Strategy applied to the teaser paragraph:
|First||T5||Only T5 and T6 are considered as their segments all resolve and they have the highest boost factor. The list returned is in the order T5, T6; so T5 is selected and shown.|
|Random||T5 or T6||Both teasers have segments that all resolve and the same boost factor. Therefore, the two teasers are shown in equal proportion.|
Segments for T1, T4, T5 and T6 all resolve for the visitor. The higher boost factors of T5 and T6 then excludes T1 and T4. Finally the higher Clickstream Score of T6 result in this being selected.
If, after the above resolution techniques, multiple teasers are available for selection, then an internal selection (random) will select a single teaser for display.
For example, if the strategy was Clickstream Score and T5 had the same Clickstream Score as T6 (i.e. 6 instead of 3) then the internal selection (random) would be used to select one of these two.
Teaser Pages / Paragraphs are used to steer specific visitor segments to content that is focused on their interests. They can present a range of options for the visitor to choose from, or show only one teaser paragraph that is based on the specific visitor segment; for example, the teaser paragraph shown may be dependent on the age of the visitor.
Typically a teaser page is a temporary action that will last for a specific period of time, until it is replaced by the next teaser page.
After creating your brand and campaign you can create and set up your teaser experience.
A new dialog will open immediately. Here you can use the various tabs to enter properties for the teaser.
A title for the teaser.
Tags and/or keywords that can be assigned to the teaser.
A description for the teaser.
Where the teaser is displayed; path or identifier.
- On/Off Time
If required, the on and off times for when the teaser can be used.
The visitor segment(s) with which the teaser can be used.
An image to identify the teaser.
When adding content to a teaser page (shown above) do not enable targeting on any of the components within this page (that is, do not select Target from the context menu when hovering over a component on this page).
Targeting is enabled on a teaser (or indeed any component) on the page where it is displayed to visitors, not here in the page used for editing.
After creating your teaser you need to create a touchpoint (where the visitor will see and access the teaser) to lead to your campaign.
You do this by strategically placing the teaser paragraph within your content:
- Campaign Path
Path to the campaign page that holds the individual teaser page; segments determine exactly which teaser is shown.
Method used for selection when multiple segments resolve successfully.
- Campaign Path
As well as the campaign view in the MCM, the campaign page also gives information about the teasers connected to it: