Apps are preconfigured to report analytics information to Adobe data centers. This information contains metrics related to the life cycle of the application including app-specific data. Apps all report the same information and cannot be customized at this time.

Supported app platforms are iOS 8.1 and later, Android 4.4 and later, Windows 8.1 and 10, and the two most recent versions of desktop web browsers for Desktop Web Viewer.

This document describes the reports, the data collected and the associated events. It also describes the app-specific reports and menu options configured in Adobe Analytics.

For information on configuring or setting up your project for analytics, please see Analytics for AEM Mobile.

Terminology

The document uses the following terminology which represents the current status quo within our products. Please keep in mind that these terms have evolved over time.

Adobe Analytics — This is broad term encompassing all of Adobe’s Analytics offerings, but will be used herein to describe tools formerly associated with SiteCatalyst and officially branded as “Reports & Analytics”.

Adobe Analytics Essentials  — This is a component of Adobe Mobile Services which is part of the Adobe Marketing Cloud. This portal is specific to Mobile and can include other mobile components such as Adobe Target.

Data Center — Adobe maintains 5 active data centers where Analytics data is stored. These are roughly located in San Jose, Dallas, Oregon, London and Singapore. All analytics data for a specific master account will be stored in a single data center.

Overview and implementation

Apps are compiled with the Mobile Services SDK included for each platform. SDKs are updated as they become released. At the time, the SDK versions included are iOS: 4.6; Android: 4.6; and Windows: 4.0.

The Mobile Services SDK automatically reports a number of life cycle metrics. Apps augment this with  specific reports. All the data is transmitted within a JSON graph. These JSON variables have server processing rules applied to them when received and prior to the variables being stored for Analytics reporting.

After the data is stored in a data center, it can be visualized within 2 distinct tools: Adobe Analytics Essentials or Adobe Reports & Analytics.

Reports & Analytics

Reports & Analytics is a paid subscription service, typically purchased as “Adobe Analytics – Standard,” “Adobe Analytics – Premium,” or "Mobile Analytics.” Customers who purchase Analytics have the best available tools for inspecting their app data.

For every project created, a report suite is automatically created that contains a customized Adobe Analytics menu. This menu contains standard Analytics visualizations and tools (such as Path, Dashboards, Favorites, App and Mobile metrics) and app-specific items (such as Articles, Collections, Banners).

If you want to further customize this menu, please contact your Analytics Administrator.

 

Preconfigured Analytics menu

When you select a menu item, you can view the corresponding report.

Article Title report from Reports & Analytics

Analytics Essentials

Every AEM Mobile enterprise customer receives complimentary access to Adobe Analytics Essentials for Apps (Analytics Essentials). This is a part of the Mobile Marketing Core Services and provides a mobile specific view into your apps’ analytics. This portal is also the mobile-specific entry to other premium mobile products such as In-App Messaging, Acquisition Tracking, and Location and Target. Premium mobile products require an additional paid subscription.

Analytics Essentials provides an easy and highly visual insight into the life cycle metrics of your applications. It shows information about Usage, Technology, Pathing and Retention. Viewing this data allows immediate insight into how consumers are engaging with your app. Most importantly, it gives direct insight into your consumers’ engagement over time.

In addition to these standard mobile reports and tools, Analytics Essentials also contains a Digital Publishing menu containing specific reports on Articles, Banners and Sharing.

Analytics Essentials does not provide any reports on video.

Analytics Essentials

Analytics Essentials Key Indicators

Analytics Essentials Path Report

Information about Analytics reports

Overview Report

Usage Report

Customizing the Reports

 

Analytics Reports

The following reports are available using the Reports & Analytics tool.

Article Reports

Use Article Title or Name to show engagement by article – organized by title or name.

Useful metrics for this report are: Article Impressions, Article Clicks, Article Views, Article Scroll, and Social Share. These metrics show the full life cycle of an article from its display on a browse page (Article Impression), consumer selection (Article Click), viewing and scrolling within the article, and finally sharing the article.

Collection Reports

Use Collection Name or Title to show engagement within the browse page of a collection. Useful metrics for this report are Collection and Article Impressions, Collection Open, and Article Click. Both collection and article impression events are generated when more than 50% of their respective card becomes visible on the browse page.

Social Share Report

This report will show the number of outbound shares from the device over time. It is useful for measuring how your consumer’s interest in sharing an article with their network.  

Social Share Channel Breakdown Report

Use this report to visualize information on which articles were shared from the device and over which channel. By adding the Social Share Referral metric, you can see which articles and over which channel generated traffic to the social sharing landing page.

Use the Banner Title/Name report to see how often a banner was displayed (Banner Impression) or clicked (Banner Click).  

Overlay Reports

Only hyperlinks are tracked. Video is tracked via video specific variables.

The Overlay URL report will show which URL generated the most clicks from the device. A convenient breakdown is by Article Title. This shows The URL clicked from within the article it was contained.

Video Engagement Report

All video reporting is done using the reserved video solution variables the SDK provides. The Video Engagement->Overview report is a powerful new visualization tool that aggregates all video playback by starts and completion rates. You can drill down into any of the data points to get specific playback information.

Video Engagement Details

Likewise, the video engagement details report will provide quick tabulated numbers on enagement by video.  

Visitor Profile Reports

Use these reports to display metrics on where your consumers are based and the type of technology they are using. For instance, you could generate a ranked report by city showing where the most active users are (Daily Unique Visitors), Overall Total Visitors (Unique Visitors), and repeat users (Visits).

Likewise, use the Technology > Operating Systems report to rank the operating systems of your consumers' devices.

 

Key Metrics Report

This report provides a quick at-a-glance overview of the health of your application. See how many consumers have installed the application (App Install); how many are continuing to engage (App Launches); and, average session length per consumer.

Data Collection

Data is reported from all applications using a combination of Mobile Services SDK intrinsic reporting, context variables and events, and solution specific metrics (such as Video). Most app-specific reporting is provided via context variables and events which are mapped to specific events and evars via processing rules when received at the data center.

For a list of variables and events, see the "Analytics Event Variables" at the end of this document. The information below describes the individual events that are sent along with the context data that is updated with each event.

Desktop Web Viewer tracking

Web Viewer analytics tracking differs from tracking on mobile devices in a number of ways.

  • Web Viewer supports only the “click” navigation gesture. It does not support "swipe" or other gestures.
  • Viewer Type attribute of App Startup event is always “distribution-web”.
  • All dps.ref.* properties in all events (Referrer type, name, title, and Navigation Gesture) are conditionally available in the Web Viewer. These properties are available when the action that causes the event is a link within the content of a browser, the browser's forward and back buttons, and other navigation buttons such as menu bar clicks and navigation bar buttons. These properties are not available in other cases such as when the link is pasted into the browser or when the link is modified by a user.
  • All dps.col.* (Collection name, type, title, and layout name) properties exist only if the resource is being viewed within a collection.

 

AppInstall

Event: AppInstall

Mapping: event1

Schedule: Sent once the first time the application launches.

Variables:

Metric Value Solution Mapping Notes
Network "online" or "offline"
eVar 10  
Orientation "portrait" or "landscape"
eVar 11  
Publication ID GUID eVar 2  
Publication Name string eVar 9 Internal app package ID (Apple BundleID)
Publication Title string eVar 4 External app title
Viewer Type "development" or "distribution" eVar 5  
Viewer Version example: "2015.3.0" eVar 3  
Visitor ID GUID eVar 6  

AppStartup

Event: AppStartup

Mapping: event2

Schedule: Sent every time the application is started.

Variables:

Metric Value Solution Mapping iOS Android Win Web Notes
Network "online" or "offline"
eVar 10 X   X    
Orientation "landscape" or "portrait" eVar 11 X   X    
Publication ID
GUID eVar 2 X   X X  
Publication Name string eVar 9 X   X X Application package ID (Apple BundleID)
Publication Title string eVar 4 X   X X comsumer readable name
Viewer Type "development"
"distribution"
"distribution-web"
eVar 5 X X X X  
Viewer Version example: "2015.3.0" eVar 3 X X X X  
Visitor ID GUID eVar 6 X X X    

AppSentToBackground

Event: AppSentToBackground

Mapping: event3

Schedule: The Application focus is changed away from this application.

Variables: NONE

Platforms: iOS, Android, Windows

CollectionView

Event: CollectionView

Schedule: Sent when the browse page of a collection is viewed

Variables:

Metric Value Solution Mapping iOS Android Win Web Notes
Collection Name string
eVar 17 X X X X Entity name
Collection Title string eVar 16 X X X X Consumer readable title
Layout Name
string
eVar 18 X X X X Layout name
Collection Type string eVar 20 X X X X  
Referrer Type string eVar 13 X X X X
Combination of menu, home, static, dynamic
Referrer Name string
eVar 14 X X   X Entity name of the referring view
Referrer Title string eVar 15 X X   X Entity title of the referring view
Navigation Gesture "click", "back", "swipe", or "scroll"
eVar 12
X X X X How entity was navigated to.
Subscription Type string eVar 61 X X   X User must be signed in
Subscription ID string eVar 62 X X   X User must be signed in

CollectionScroll

Event: CollectionScroll

Mapping: event5

Schedule: Sent when the browse page of a collection is scrolled. Specifically sent upon Scroll stop.

Variables:

Metric Value Solution Mapping iOS Android Win Web Notes
Collection Name string
eVar 17 X X X X Entity name
Collection Title string eVar 16 X X X X Consumer readable title
Layout Name
string
eVar 18 X X X X Layout name
Collection Type string eVar 20 X X X X  

CollectionClick

Event: CollectionClick

Mapping: event6

Schedule: Sent whenever a card representing a collection is clicked (tapped) within a browse page.

Variables:

Metric Value Solution Mapping iOS Android Win Web Notes
Collection Name string
eVar 17 X X X X Entity name
Collection Title string eVar 16 X X X X Consumer readable title
Layout Name
string
eVar 18 X X X X Layout name
Collection Type string eVar 20 X X X X  
Nested Collection Title string eVar 21 X X X X The title of the collection that was tapped.
Nested Collection Name string eVar 22 X X X X The entity name of the collection that was tapped.

Collection Open

Event: Collection Open

Mapping: event7

Schedule: Sent the first time a collection’s browse page has been opened. It is only sent the first time that collection is opened and not when navigating amongst the members (children) of this collection.

Metric Value Solution Mapping iOS Android Win Web Notes
Collection Name string
eVar 17 X X X X Entity name
Collection Title string eVar 16 X X X X Consumer readable title
Layout Name
string
eVar 18 X X X X Layout name
Collection Type string eVar 20 X X X X  
Referrer Type string eVar 13 X X X X Combination of menu, home, static, dynamic
Referrer Name string
eVar 14 X X   X Entity name of the referring view
Referrer Title string eVar 15 X X   X Entity title of the referring view
Navigation Gesture "click", "back", "swipe", or "scroll"
eVar 12
X X X X How entity was navigated to.
Subscription Type string eVar 61
X X   X User must be signed in
Subscription ID string eVar 62 X X   X User must be signed in

Collection Impression

Event: Collection Impression

Mapping: event31

Schedule: Sent upon scroll stop whenever the card for a collection becomes visible by more than 50%.

Metric Value Solution Mapping iOS Android Win Web Notes
Collection Name string
eVar 17 X X X X Entity name
Collection Title string eVar 16 X X X X Consumer readable title
Layout Name
string
eVar 18 X X X X Layout name
Collection Type string eVar 20 X X X X  
Nested Collection Title string eVar 21 X X X X The title of the collection that was tapped.
Nested Collection Name string eVar 22 X X X X The entity name of the collection that was tapped.

Article View (Editorial)

Event: Article View (Editorial)

Mapping: event9

Schedule: Sent whenever an article is displayed.

Variables:

Metric Value Solution Mapping iOS Android Win Web
Collection Name string
eVar 17 X X X X
Collection Title string eVar 16 X X X X
Layout Name
string
eVar 18 X X X X
Collection Type string eVar 20 X X X X
Referrer Type string eVar 13 X X X X
Referrer Name string
eVar 14 X X X X
Referrer Title string eVar 15 X X X X
Navigation Gesture "click", "back", "swipe", or "scroll"
eVar 12
X X X X
Department string eVar 33 X X X X
Access State string eVar 34 X X X X
Hidden in Browse Page "true" or "false"
eVar 35 X X X X
Keywords CSV eVar 37 X     X
Importance string eVar 40     X X
Content Product ID string eVar 32     X  
Article Name string eVar 24
X X X X
Article Title string eVar 23 X X X X
Article Author string eVar 25 X X X X
Subscription Type string eVar 61 X X   X
Subscription ID string eVar 62 X
X   X

Article View (Advertisement)

Event: Article View (Advertisement)

Mapping: event9

Schedule: Sent whenever an article that has been marked as an Ad is displayed.

Variables:

Metric Value Solution Mapping iOS Android Win Web
Collection Name string
eVar 17 X X X X
Collection Title string eVar 16 X X X X
Layout Name
string
eVar 18 X X X X
Collection Type string eVar 20 X X X X
Referrer Type string eVar 13 X X X X
Referrer Name string
eVar 14 X X X X
Referrer Title string eVar 15 X X X X
Navigation Gesture "click", "back", "swipe", or "scroll"
eVar 12
X X X X
Department string eVar 33 X X X X
Access State string eVar 34 X X X X
Hidden in Browse Page "true" or "false"
eVar 35 X X X X
Keywords CSV eVar 37 X X   X
Importance string eVar 40 X X X X
Content Product ID string eVar 32 X X X X
Article (Ad) Author string eVar 25 X X X X
Ad Title string eVar 26
X X X X
Ad Name string eVar 27 X X X X
Ad Type string eVar 28 X X X X
Ad Category string eVar 29 X X X X
Advertiser string eVar 30 X X X X

 

Article Click (Editorial)

Mapping: event10

Schedule: Sent whenever an article's card on a browse page is clicked.

Metric Value Solution Mapping iOS Android Win Web
Collection Name string
eVar 17 X X X X
Collection Title string eVar 16 X X X X
Layout Name
string
eVar 18 X X X X
Collection Type string eVar 20 X X X X
Article Name string eVar 24
X X X X
Article Title string eVar 23 X X X X
Article Author string eVar 25 X X X X

Article Click (Advertisement)

Mapping: event10

Schedule: Sent whenever an article's card on a browse page is clicked. This graph is sent when the article is marked as an advertisement.

Metric Value Solution Mapping iOS Android Win Web
Collection Name string
eVar 17 X X X X
Collection Title string eVar 16 X X X X
Layout Name
string
eVar 18 X X X X
Collection Type string eVar 20 X X X X
Ad Name string eVar 27
X X X X
Ad Title string eVar 26 X X X X
Article Author string eVar 25 X X X X

Article Impression (Editorial)

Mapping: event11

Schedule: Sent whenever an article’s card on a browse page is viewable.

Metric Value Solution Mapping iOS Android Win Web
Collection Name string
eVar 17 X X X X
Collection Title string eVar 16 X X X X
Layout Name
string
eVar 18 X X X X
Collection Type string eVar 20 X X X X
Article Name string eVar 24
X X X X
Article Title string eVar 23 X X X X

Article Impression (Advertisement)

Mapping: event11

Schedule: Sent whenever an Ad article’s card on a browse page is viewable.

Metric Value Solution Mapping iOS Android Win Web
Collection Name string
eVar 17 X X X X
Collection Title string eVar 16 X X X X
Layout Name
string
eVar 18 X X X X
Collection Type string eVar 20 X X X X
Ad Name string eVar 27
X X X X
Ad Title string eVar 26 X X X X

Article Scroll

Mapping: event12

Schedule: Sent whenever an article scrolls. Sent upon scroll stop.

Metric Value Solution Mapping iOS Android Win Web
Collection Name string
eVar 17 X X X X
Collection Title string eVar 16 X X X X
Layout Name
string
eVar 18 X X X X
Collection Type string eVar 20 X X X X
Article Name string eVar 24
X X X X
Article Title string eVar 23 X X X X
Article Author string eVar 25 X X X X
Nav Gesture string eVar 12 X X X X

Desktop Web Viewer does not support any navigation gesture other than “click”.

Article Preview

Mapping: event23

Schedule: Sent whenever a metered article is previewed in excess of the dwell time. The dwell time is longer on tablets than phones and is reported in this event. The triggers for dwell time are 25 seconds for a tablet and 15 seconds for a phone.

Metric Value Solution Mapping iOS Android Win Web
Article Name string eVar 24
X X X X
Article Title string eVar 23 X X X X
Preview Dwell Time string eVar 69 X X X X
Previews Consumed   eVar 68 X X X X

URL Click (Editorial Content)

Event: URL Click (Editorial Content)

Mapping: event13

Schedule: Sent whenever a user clicks on a hyperlink, web view or button overlay within an Article (or Advertisement). tags in HTML articles are not currently tracked.

Metric Value Solution Mapping iOS Android Win Web
Collection Name string
eVar 17 X X X X
Collection Title string eVar 16 X X X X
Layout Name
string
eVar 18 X X X X
Collection Type string eVar 20 X X X X
Overlay Type   eVar 46 X X X X
Overlay ID   eVar 47 X X X X
Overlay is Ad "true" or "false"
eVar 50 X X X X
Overlay URL string
eVar 52
X X X X
Overlay Destination string eVar 53 X X X X
Ad Title string eVar 26 X X X X
Ad Name string
eVar 27 X X X X
Ad Type string eVar 28 X X X X
Ad Category string eVar 29 X X X X
Advertiser string eVar 30 X X X X

Banner Impression

Event: Banner Impression

Mapping: event24

Schedule: Sent whenever a banner card is displayed

Variables:

Metric Value Solution Mapping iOS Android Win Web
Collection Name string
eVar 17 X X X X
Collection Title string eVar 16 X X X X
Layout Name
string
eVar 18 X X X X
Collection Type string eVar 20 X X X X
Banner Name string eVar 42 X X X X
Banner Title string eVar 43 X X X X

Banner Click

Event: Banner Click

Mapping: event25

Schedule: Sent whenever a banner card is clicked or tapped.

Variables:

Metric Value Solution Mapping iOS Android Win Web
Collection Name string
eVar 17 X X X X
Collection Title string eVar 16 X X X X
Layout Name
string
eVar 18 X X X X
Collection Type string eVar 20 X X X X
Banner Name string eVar 42 X X X X
Banner Title string eVar 43 X X X X

Social Share

Event: Social Share

Mapping: event26

Schedule: Sent whenever an article is shared from an article view

Variables:

Metric Value Solution Mapping iOS Android Win Web
Social Share Channel string
eVar 41 X X    
Publication Title string eVar 4 X X    
Article Title
string
eVar 23 X X    

Register Push

Event: Register Push

Mapping: event27

Schedule: Send when a device registers for push notifications

Variables:

Metric Value Solution Mapping iOS Android Win Web
Push Notification Token GUID
eVar 57 X      

Text Notification

Event: Text Notification

Mapping: event28

Schedule: Send when a device receives a text alert push notification

Variables:

Metric Value Solution Mapping iOS Android Win Web
Push Notification ID
string
eVar 55 X      
Push Notification Type "text"
eVar 56 X      
Push Notification Token
GUID
eVar 57 X      

Background Notification

Event: Text Notification

Mapping: event28

Schedule: Send when a device receives a text alert push notification

Variables:

Metric Value Solution Mapping iOS Android Win Web
Push Notification ID
string
eVar 55 X      
Push Notification Type "background"
eVar 56 X      
Push Notification Token
GUID
eVar 57 X      

Collection Download Complete

Event: Collection Download Complete

Mapping: event21

Schedule: Sent upon the completion of downloading all articles within a collection. This can only be triggered via Push Notification or an explicit user gesture.

Variables:

Metric Value Solution Mapping iOS Android Win Web
Collection Name string
eVar 17 X X X  
Collection Title string eVar 16 X X X  
Layout Name
string
eVar 18 X X X  
Collection Type string eVar 20 X X X  
Navigation Gesture
“push notification” or “Save Collection”
eVar 12 X X X  

Collection Download Start

Event: Collection Download Start

Mapping: event32

Schedule: Sent when a collection starts to download. Only applies to background downloads or explicit user downloads of a collection.

Variables:

Metric Value Solution Mapping iOS Android Win Web
Collection Name string
eVar 17 X X X  
Collection Title string eVar 16 X X X  
Layout Name
string
eVar 18 X X X  
Collection Type string eVar 20 X X X  
Navigation Gesture
“push notification” or “Save Collection”
eVar 12 X X X  

Collection Download Terminated

Event: Collection Download Terminated

Mapping: event33

Schedule: Sent upon the user explicitly canceling the download through the cancel dialog.

Platforms: Android, Win, iOS

Variables:

Metric Value Solution Mapping Notes
Collection Name string
eVar 17 The entity name of the collection that was downloaded.
Collection Title string eVar 16 Consumer readable title
Layout Name
string
eVar 18 The entity name of the layout associated with the collection that was downloaded.
Error string eVar 72
  • "User Canceled" - user tapped Cancel button and hit Yes on the dialog to cancel, or if user doesn't want to download over metered network track as user canceled
  • "Download Error" - HTTP 404, 500, md5 mismatch
  • "No Storage Available" - out of space error
Collection Type string eVar 20  
Nested Collection Title string eVar 21 The title of the collection that was tapped.
Navigation Gesture “Push Notification” or “Save Collection" eVar 12 Method of attempted download.

Search Execution

Event: Search Execution

Mapping: event34

Schedule: Sent when the user executes the search. It contains the search term and the collection that the search was executed on.

Platforms: Android, iOS

Variables:

Metric Value Solution Mapping Notes
Search Term string
eVar 73 What the user has searched for. If this value Is empty, it is not sent.
Refining string eVar 74 This contains the search term that the user searched before searching the current one. For example, if the user searches for "dresses" and then searches for "summer dresses," then analytics will contain dps.search.refining = “dresses”, searchTerm = “summer dresses”.
Result Count
string
eVar 75 Total number of total results received.
Position string eVar 76 Position of the item in search results.

Search Results View

Event: Search Results View

Mapping: event35

Schedule: Sent when the Search Results are displayed to the user. It will be displayed when the results are empty and when the user is going back to a previous search..

Platforms: Android, iOS

Variables:

Metric Value Solution Mapping Notes
Search Term string
eVar 73 What the user has searched for. If this value Is empty, it is not sent.
Refining string eVar 74 This contains the search term that the user searched before searching the current one. For example, if the user searches for "dresses" and then searches for "summer dresses," then analytics will contain dps.search.refining = “dresses”, searchTerm = “summer dresses”.
Result Count
string
eVar 75 Total number of total results received.
Position string eVar 76 Position of the item in search results.

Analytics Event Variables

Metric Value Solution Mapping Notes
Publication ID GUID
eVar 2 Globally unique identifier of the publication
Viewer Version e.g. "2015.3.0"
eVar 3
 
Publication Title string eVar 4 consumer readable name
Viewer Type
“development”
”distribution”
“distribution-web”
eVar 5  
Visitor ID GUID eVar 6 Globablly unique identifier used across all server calls
Publication Name string eVar 9 Application package ID (e.g. Apple BundleID)
Network "online" or "offline"
eVar 10  
Orientation "landscape" or "portrait"
eVar 11  
Navigation Gesture "click", "back", "swipe", or "scroll" eVar 12
How consumer navigated to the current state
Referrer Type "menuCollection" – all collections in TLC
"homeCollection" - TLC top collection
"staticNamedCollection"
"dynamicNamedCollection" (future only)
eVar 13 Describes the entity type of the referring (previous) view.
Referrer Name string eVar 14 Entity name of the referring (previous) view
Referrer Title string eVar 15 Entity title of the referring (previous) view
Collection Title string eVar 16 Consumer readable title
Collection Name string eVar 17 Collection entity identifier
Layout Name string eVar 18 Collection layout identifier
Collection Type "menuCollection" – all collections in TLC
"homeCollection" - TLC top collection
"staticNamedCollection"
"dynamicNamedCollection" (future only)
eVar 20  
Nested Collection Title string eVar 21 The title of the collection that was tapped. This is the target collection that will be opened. This represents the collection within the collection.
Nested Collection Name string eVar 22 The name of the collection that was tapped. This is the target collection that will be opened.  
Article Title string eVar 23 Human readable article title
Article Name string eVar 24 Entity identifier of the article
Article Author string eVar 25  
Ad Title string eVar 26 Article's short title
Ad Name string eVar 27 Entity name of the article
Ad Type string eVar 28 Metadata provided when defining the Ad
Ad Category string eVar 29 Metadata provided when defining the Ad
Advertiser string eVar 30 Metadata provided when defining the Ad
Content Language string eVar 31  
Content Product ID string eVar 32 Product Identifier associated with the collection
Department string eVar 33 Department metadata
Access State string eVar 34 Article access state, such as Metered, Free, or Protected
Hidden in Browse Page true or false
eVar 35  
Short Title string eVar 36 Article's short title
Keywords CSV eVar 37 Keyword metadata
Importance string eVar 40 Article importance value such as High, Normal, or Low
Social Share Channel string eVar 41 Email, Facebook, and so on
Banner Name string eVar 42 Entity name of the banner
Banner Title string eVar 43  
Banner is Video
true or false eVar 44  
Banner Autoplay true or false eVar 45  
Overlay Type string eVar 46 Only hyperlinks are currently reported
Overlay ID   eVar 47  
Overlay Gesture   eVar 48  
Overlay is Ad true or false
eVar 50  
Overlay Engagement Type   eVar 51  
Overlay URL string eVar 52 Destination URL
Overlay Destination string eVar 53  
Push Notification ID string
eVar 55 Identifies this notification instance
Push Notification Type "background" or "text"
eVar 56 The type of notification
Push Notification Token GUID eVar 57 The push token used to identify the device
Subscription Type string eVar 61 Sent if the user is signed in
Subscription ID string eVar 62 Sent if the user is signed in
Preview Consumed number eVar 68  
Preview Dwell Time number eVar 69  
Banner Tap Action string eVar 70  
Banner Web Link URL
string eVar 71  
Error string eVar 72 Error associated with the collection download events
Search Term string eVar 73 What the user has searched for. If this value Is empty, it is not sent.
Search Refining
string eVar 74 This contains the search term that the user searched before searching
the current one. For example, if the user searches for "dresses" and
then searches for "summer dresses," then analytics will contain
dps.search.refining = “dresses”, searchTerm = “summer dresses”.
Search Result Count string eVar 75 Total number of total results received.
Search Position string eVar 76 Position of the item in search results.

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