We.Retail has been built with a globalized site structure offering a language masters that can be live-copied to country-specific web sites. Everything is set up out-of-the-box to allow you to experiment with this structure and the built-in translation capabilities.
This procedure demonstrated the built-in integration with Microsoft machine translation. Using the AEM Translation Integration Framework, you can integrate with many standard translation services to orchestrate the translation of AEM.
For further information, refer to the authoring document Translating Content for Multilingual Sites for complete technical details.