On the Adobe Stock website, search for and find the photo, video, illustration, or vector you want to use. Mouse over the asset and click the download icon.
Make sure that you have logged in to Adobe Creative Cloud.
In the dialog box that pops up, under Open in..., select the Creative Cloud application that you want to use to open the Adobe Stock asset, such as Photoshop or Illustrator.
After that, your selected application will open a new document with a watermarked version of the Adobe Stock asset.
In Photoshop, you can license the asset from the Layers panel. Right-click the layer of the asset and select License Image..., and then click OK. You will get a notice telling you how many licenses it uses.
To license the asset from the document, mouse over the Adobe Stock asset. Click the shopping cart icon. Click OK. The Libraries panel opens and an icon with three dots indicates that the asset is syncing.
Alternatively, you can license the asset from the Links panel. Open the Links panel and click the shopping cart icon next to the asset you want to license. Click OK. An icon with three dots indicates that the asset is syncing.
In Premiere Pro (shown here) and After Effects, you can license the asset from the Project panel. Open the Project panel and click the shopping cart icon next to the clip you want to license. Click OK.