This article lists common questions related to Campaign Classic migration to Adobe Managed Services (Public Cloud)

As part of Campaign Gold Standard initiative, Adobe plans to decommission the legacy Data Center. Campaign Classic instances must be transferred to Public Cloud (AWS). Learn more about this initiative in this article

You will find below a set of common questions about this project, the impact on your Campaign environments, and other useful resources.

For any other question, you can reach out to Adobe Customer Care.

  • Build Upgrade : When the Adobe Campaign Classic software is updated to the latest secure build number, yet stays in the same major/minor build Level. For example: Campaign v6.1.1 8222 to Campaign v6.1.8666. Learn more.
  • MID/RT : Messages execution servers hosted on Adobe Cloud (MID for batch campaigns and RT for Real time unitary messages)
  • Gold Standard upgrade: this program provides improved security, improved support, enhanced maintenance and stability. It also makes future upgrades easier and gives access to new capabilities in Campaign.  Learn more.
  • AWS: Amazon Web Services (Amazon Public Cloud)
  • SFTP: Secured File Transfer Protocol. Learn more.

Infrastructure impacts

Global impacts on database and infrastructure are listed below.

Adobe reserves the right to choose and deploy the most suitable Database management engine to serve Adobe Campaign Service in optimal conditions.

In addition, in order to preserve the best level of security, Adobe will not provide any detailed information related to infrastructure.

The database will be dumped from the legacy datacenter and restored in Public Cloud (AWS). When restarted on the new data center, the application will resume from the exact state it was before shutdown. Users won’t see any difference, except that some scheduled tasks will have been delayed.

We are provisioning in Public Cloud (AWS) with new package definitions based on current database size, disk size etc. For example, if a customer has one Application server in legacy Data Centers, they can can two Application servers in Public Cloud (AWS) based on package definitions.

As a first step, we are going to keep same Campaign Classic build with migration.

In a further step, we will proceed to upgrade to the latest Campaign Classic GA build (9032 as of today). For more on this, refer to the Gold Standard build upgrade FAQ and Campaign Release notes.

Extensive testing would be done before the production systems are migration. However in case of any issues, Customer Care will remain the main point of contact. Adobe has set up a team of experts to provide advanced support, if needed.

Deliverability impacts

Global impacts on IPs, block list, sub-domains and URLs are listed below.

The IP address of the Adobe servers will change. So the customers may need to add those new IP addresses in the allow list in their system.

Click here for more details about IP on the allow list.

SFTP configuration (public keys + IP on the allow list) will be moved from legacy Data Center to Public Cloud (AWS) as well. No action expected from the customer.

The IP address of the Adobe servers will change. So the customers may need to add those new IP addresses to the allow list in their system.

Click here for more details about IP on the allow list.

Existing subdomains will be moved from legacy Data Center to Public Cloud (AWS). This part will be handled by Adobe Deliverability team as part of the migration process.

Adobe will guide the customer through the required tests to ensure configuration is up and running on new Public Cloud (AWS) servers after the migration.

No, we will preserve existing URLs.

Both and will be in place post migration. To make it simple: we will redirect to new instances in Public Cloud (AWS), so no changes required from customer.

First of all, Adobe Deliverability will assess the platform’s deliverability status and recommend a plan for the switch to the new IPs 

No warm-up is required after the migration. It might be some exception and, in such case, Adobe Customer Care will reach out to customers.

However, the plan is to make this operation transparent for the business, unlike the initial ramp-up that is done during go-live. 

When the migration is complete, the Campaign instance will have entirely different sending IPs. As a matter of ensuring a smooth transition, Adobe will implement a ramp-up of the new sending IPs by progressively switching traffic from the old to the new IPs.

Yes,  this is stored in the server configuration file which will be copied from the source over to the new instance.

The sub-domain(s) used for marketing communication will remain the same. However, depending on the implementation, actions might will be needed on the client side: 

  • In case of sub-domain delegation to Adobe (default), Adobe will take care of all changes and ensure a seamless transition.
  • In case of CNAME setup (exception), the client will be requested to implement changes. Coordination with Adobe will be needed.

Configuration and connectivity impacts

Note about IP on the allow list

Migration to public Cloud will come with new IPs for Adobe Campaign application servers so that changing IP may then have impacts on connectivity between Adobe servers and your Information Systems.



Let’s consider the two cases :

  • Inbound traffic : All network activity that is initiated from your systems or any other third party to Adobe Campaign servers. Configuration will be handled by Adobe and then copied from legacy to public Cloud during migration. Then connectivity for inbound traffic will be preserved as is after the migration and no action is expected from Customer side 
  • Outbound traffic : All network activity that is initiated by Adobe Campaign servers to your Information System or any other third party (ex: SMS provider). Depending on security policies in place in your organization, IPs changing may require allow list operation from your Information System or any other third party

Global impacts on configuration, connectivity with other systems and products, APIs and timezone are listed below.

Yes. Third-party integrations, SMS providers for example, should add new Adobe Campaign application servers IP addresses to the allow list.

Adobe Campaign application servers IP addresses will change. This step will be handled by Adobe Customer Care post-migration. 

Integrations are a combination of IP/web service on the allow list and External account configuration - This will be accounted for and owned by Adobe Customer Care. There will be IP on the allow list that will be required at other end as Application servers IP will change. This information will be provided. Rest is IMS based and should work as-is.

Customers who don’t have IMS will be provided one: an IMS org ID will be attached to their instance.

As soon as subdomain and all related configuration are moved/redirected correctly from legacy Data Center to Public Cloud (AWS), we should not expect any impact.

The IP address of the Adobe servers will change. So the customers may need to add those new IP addresses to the allow list in their system

Click here for more details about IP on allow list.

We will copy instance configuration from legacy Data Center to Public Cloud (AWS), so these values will get preserved after migration.

Customer may want to allow font files, outlook meeting files to be loaded in public resources folder. This configuration is done in current config-<instance>.xml file. This will be copied over with configuration files.

It may change according to new servers location. However customer will be able to retain their current timezone.

Click here for more detail on timezone management in Adobe Campaign Classic.

Security and permissions

With this migration to Public Cloud (AWS), customer environments will be kept up to date with all necessary security requirements. This includes :

  • Newest OS and security patches on a periodic bases
  • Isolation of infrastructure per customer
  • Managed security and audit reviews for supporting cloud infrastructure such as load balancers, network security rules and storage encryption.

Impacts on permissions, certificates and SFTP access are listed below.

Yes, all certificates will me moved as part of this migration.

No, Adobe will copy SFTP access keys as is on new server.

We are ensuring new SFTP server, users, directories and files have exactly same permission levels.

The only connectivity issue that may arise is related to the allow list on customer side. Customer should add this test on non production environment to make sure it works before moving to prod.

No, there is no data center specific allow list configuration to manage.

Customer implementation can use custom scripts (Perl/Shell/Python/Java Script) in workflows to manipulate files and folders for example. 

On the hosted instance, scripts are executed only through the javascript engine. These specific implementations can cause security gaps and postupgrade issues. They are not supported.

As we are keeping same DNS names, it should work as is after migration.

Migration execution

Global impacts during the migration are listed below.

Adobe recommends slowing down and ideally pausing all executions just before the application is shutdown on the legacy Data Center: deliveries and workflows. That will ease the restart on Cloud Server (AWS) as processes will have been given time to pause “gracefully” and save any in-progress execution state. 

The migration will come with an unavoidable platform downtime. The aim of this plan is to guide towards minimizing this downtime. 

Data transfer between Data Centers is on the critical path of the downtime. The data is stored in two ways: 

  • By far the most important, the database 
  • Files on the application server (data imports and exports) 

Reducing the size of the database is of highest importance to speed up the data transfer. Suggestions: 

  • Reduce the retention periods of historical data (delivery logs, tracking logs, etc.) 
  • Delete useless records on other tables (deliveries, recipients, custom tables)

Downtime is entirely dependent on the size of the customer’s database and SFTP file storage sizes. Please reach out to your Customer Care contact to get provided with an estimated duration.

While the migration is running, only one service will remain functional: email links redirection. All recipients will be able to reach the landing page when they click in an email. These clicks will however not be tracked, so click rates for the deliveries that were started shortly before the migration will be lower than usual.

MID sourcing and RT are handled as any other hosted piece of infrastructure.

Environments will be migrated in the following order:

  1. Development environments
  2. Stage  environments
  3. Production environments
  4. RT environments
  5. Mid-sourcing  environments

Rollback plan is to switch DNS back and set source database back to read-write from read only. Eventually we will have automation for it.

Once the application migration is complete, there is no plan for running any process again on the legacy Data Center. We expect that all data on the legacy Data Center can be erased, except for temporary backup purposes, until the scheduled backup processes have run on Public Cloud (AWS).

Depending on customer complexity Bake time of at least 1 week is required between Stage environment and Production environment migrations.

Adobe Customer Care team will handle ensuring that the customer and any third parties can access the new system by adding the new IPs to the allow list.

Useful resources