Authoring Targeted Content Using Targeting Mode

Author targeted content using Targeting mode of AEM. Targeting mode and the Target component provide tools for creating content for experiences:

• Easily recognize the targeted content that is on the page. A dotted line forms a border around all targeted content. 
• Select a brand and an activity to see the experiences.
• Add experiences to an activity or remove experiences.
• Perform A/B testing and convert winners (Adobe Target only).
• Add offers to an experience by creating offers or using offers from a library.
• Configure goals and monitor performance.
• Simulate the user experience.
• For more customization, configure the Target component.

You can use either AEM or Adobe Target as the targeting engine (you must have a valid Adobe Target account to use Adobe Target). If you are using Adobe Target, you must configure the integration first.