In the report builder Excel add-in of Adobe Analytics, there are two different versions of traffic metrics:

  • Standard metrics (such as Daily Unique Visitors)
  • Total metrics (such as Total Daily Unique Visitors)

Definition of metrics

Standard metrics: Displays the metric based on the line item specified. For example, in a pages report, visits displays the number of visits to that specific page.

Total metrics: Displays the metric based on the reporting date range, regardless of line item. This metric is identical to the total at the bottom of its respective report in SiteCatalyst.

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