Are Audience Marketplace traits automatically included in the Customer Data Feed?

Environment

  • Audience Manager
  • Audience Marketplace
  • Customer Data Feed

Question

Are Audience Marketplace traits automatically included in the Customer Data Feed (CDF) files?

Answer

3rd-party traits in Audience Marketplace are not in the CDF, and cannot be requested to be in the CDF. However, visitor-qualified segments that include 3rd-party traits are in the CDF files.