Apps are preconfigured to report analytics information to Adobe data centers. This information contains metrics related to the life cycle of the application including app-specific data. Apps all report the same information and cannot be customized at this time.
Supported app platforms are iOS 8.1 and later, Android 4.4 and later, Windows 8.1 and 10, and the two most recent versions of desktop web browsers for Desktop Web Viewer.
This document describes the reports, the data collected and the associated events. It also describes the app-specific reports and menu options configured in Adobe Analytics.
For information on configuring or setting up your project for analytics, please see Analytics for AEM Mobile.
The document uses the following terminology which represents the current status quo within our products. Please keep in mind that these terms have evolved over time.
Adobe Analytics — This is broad term encompassing all of Adobe’s Analytics offerings, but will be used herein to describe tools formerly associated with SiteCatalyst and officially branded as “Reports & Analytics”.
Adobe Analytics Essentials — This is a component of Adobe Mobile Services which is part of the Adobe Marketing Cloud. This portal is specific to Mobile and can include other mobile components such as Adobe Target.
Data Center — Adobe maintains 5 active data centers where Analytics data is stored. These are roughly located in San Jose, Dallas, Oregon, London and Singapore. All analytics data for a specific master account will be stored in a single data center.
Apps are compiled with the Mobile Services SDK included for each platform. SDKs are updated as they become released. At the time, the SDK versions included are iOS: 4.6; Android: 4.6; and Windows: 4.0.
The Mobile Services SDK automatically reports a number of life cycle metrics. Apps augment this with specific reports. All the data is transmitted within a JSON graph. These JSON variables have server processing rules applied to them when received and prior to the variables being stored for Analytics reporting.

After the data is stored in a data center, it can be visualized within 2 distinct tools: Adobe Analytics Essentials or Adobe Reports & Analytics.
Reports & Analytics is a paid subscription service, typically purchased as “Adobe Analytics – Standard,” “Adobe Analytics – Premium,” or "Mobile Analytics.” Customers who purchase Analytics have the best available tools for inspecting their app data.
For every project created, a report suite is automatically created that contains a customized Adobe Analytics menu. This menu contains standard Analytics visualizations and tools (such as Path, Dashboards, Favorites, App and Mobile metrics) and app-specific items (such as Articles, Collections, Banners).
If you want to further customize this menu, please contact your Analytics Administrator.


Every AEM Mobile enterprise customer receives complimentary access to Adobe Analytics Essentials for Apps (Analytics Essentials). This is a part of the Mobile Marketing Core Services and provides a mobile specific view into your apps’ analytics. This portal is also the mobile-specific entry to other premium mobile products such as In-App Messaging, Acquisition Tracking, and Location and Target. Premium mobile products require an additional paid subscription.
Analytics Essentials provides an easy and highly visual insight into the life cycle metrics of your applications. It shows information about Usage, Technology, Pathing and Retention. Viewing this data allows immediate insight into how consumers are engaging with your app. Most importantly, it gives direct insight into your consumers’ engagement over time.
In addition to these standard mobile reports and tools, Analytics Essentials also contains a Digital Publishing menu containing specific reports on Articles, Banners and Sharing.
Analytics Essentials does not provide any reports on video.



Use Article Title or Name to show engagement by article – organized by title or name.
Useful metrics for this report are: Article Impressions, Article Clicks, Article Views, Article Scroll, and Social Share. These metrics show the full life cycle of an article from its display on a browse page (Article Impression), consumer selection (Article Click), viewing and scrolling within the article, and finally sharing the article.

Use Collection Name or Title to show engagement within the browse page of a collection. Useful metrics for this report are Collection and Article Impressions, Collection Open, and Article Click. Both collection and article impression events are generated when more than 50% of their respective card becomes visible on the browse page.

This report will show the number of outbound shares from the device over time. It is useful for measuring how your consumer’s interest in sharing an article with their network.

Use this report to visualize information on which articles were shared from the device and over which channel. By adding the Social Share Referral metric, you can see which articles and over which channel generated traffic to the social sharing landing page.

Use the Banner Title/Name report to see how often a banner was displayed (Banner Impression) or clicked (Banner Click).

Only hyperlinks are tracked. Video is tracked via video specific variables.
The Overlay URL report will show which URL generated the most clicks from the device. A convenient breakdown is by Article Title. This shows The URL clicked from within the article it was contained.

All video reporting is done using the reserved video solution variables the SDK provides. The Video Engagement->Overview report is a powerful new visualization tool that aggregates all video playback by starts and completion rates. You can drill down into any of the data points to get specific playback information.

Likewise, the video engagement details report will provide quick tabulated numbers on enagement by video.

Use these reports to display metrics on where your consumers are based and the type of technology they are using. For instance, you could generate a ranked report by city showing where the most active users are (Daily Unique Visitors), Overall Total Visitors (Unique Visitors), and repeat users (Visits).

Likewise, use the Technology > Operating Systems report to rank the operating systems of your consumers' devices.

This report provides a quick at-a-glance overview of the health of your application. See how many consumers have installed the application (App Install); how many are continuing to engage (App Launches); and, average session length per consumer.
Data is reported from all applications using a combination of Mobile Services SDK intrinsic reporting, context variables and events, and solution specific metrics (such as Video). Most app-specific reporting is provided via context variables and events which are mapped to specific events and evars via processing rules when received at the data center.
For a list of variables and events, see the "Analytics Event Variables" at the end of this document. The information below describes the individual events that are sent along with the context data that is updated with each event.
Web Viewer analytics tracking differs from tracking on mobile devices in a number of ways.
- Web Viewer supports only the “click” navigation gesture. It does not support "swipe" or other gestures.
- Viewer Type attribute of App Startup event is always “distribution-web”.
- All dps.ref.* properties in all events (Referrer type, name, title, and Navigation Gesture) are conditionally available in the Web Viewer. These properties are available when the action that causes the event is a link within the content of a browser, the browser's forward and back buttons, and other navigation buttons such as menu bar clicks and navigation bar buttons. These properties are not available in other cases such as when the link is pasted into the browser or when the link is modified by a user.
- All dps.col.* (Collection name, type, title, and layout name) properties exist only if the resource is being viewed within a collection.
Event: AppInstall
Mapping: event1
Schedule: Sent once the first time the application launches.
Variables:
Metric | Value | Solution Mapping | Notes |
Network | "online" or "offline" |
eVar 10 | |
Orientation | "portrait" or "landscape" |
eVar 11 | |
Publication ID | GUID | eVar 2 | |
Publication Name | string | eVar 9 | Internal app package ID (Apple BundleID) |
Publication Title | string | eVar 4 | External app title |
Viewer Type | "development" or "distribution" | eVar 5 | |
Viewer Version | example: "2015.3.0" | eVar 3 | |
Visitor ID | GUID | eVar 6 |
Metric | Value | Solution Mapping | iOS | Android | Win | Web | Notes |
Network | "online" or "offline" |
eVar 10 | X | X | |||
Orientation | "landscape" or "portrait" | eVar 11 | X | X | |||
Publication ID |
GUID | eVar 2 | X | X | X | ||
Publication Name | string | eVar 9 | X | X | X | Application package ID (Apple BundleID) | |
Publication Title | string | eVar 4 | X | X | X | comsumer readable name | |
Viewer Type | "development" "distribution" "distribution-web" |
eVar 5 | X | X | X | X | |
Viewer Version | example: "2015.3.0" | eVar 3 | X | X | X | X | |
Visitor ID | GUID | eVar 6 | X | X | X |
Event: AppSentToBackground
Mapping: event3
Schedule: The Application focus is changed away from this application.
Variables: NONE
Platforms: iOS, Android, Windows
Metric | Value | Solution Mapping | iOS | Android | Win | Web | Notes |
Collection Name | string |
eVar 17 | X | X | X | X | Entity name |
Collection Title | string | eVar 16 | X | X | X | X | Consumer readable title |
Layout Name |
string |
eVar 18 | X | X | X | X | Layout name |
Collection Type | string | eVar 20 | X | X | X | X | |
Referrer Type | string | eVar 13 | X | X | X | X |
Combination of menu, home, static, dynamic |
Referrer Name | string |
eVar 14 | X | X | X | Entity name of the referring view |
|
Referrer Title | string | eVar 15 | X | X | X | Entity title of the referring view |
|
Navigation Gesture | "click", "back", "swipe", or "scroll" |
eVar 12 |
X | X | X | X | How entity was navigated to. |
Subscription Type | string | eVar 61 | X | X | X | User must be signed in |
|
Subscription ID | string | eVar 62 | X | X | X | User must be signed in |
Event: CollectionScroll
Mapping: event5
Schedule: Sent when the browse page of a collection is scrolled. Specifically sent upon Scroll stop.
Variables:
Metric | Value | Solution Mapping | iOS | Android | Win | Web | Notes |
Collection Name | string |
eVar 17 | X | X | X | X | Entity name |
Collection Title | string | eVar 16 | X | X | X | X | Consumer readable title |
Layout Name |
string |
eVar 18 | X | X | X | X | Layout name |
Collection Type | string | eVar 20 | X | X | X | X |
Event: CollectionClick
Mapping: event6
Schedule: Sent whenever a card representing a collection is clicked (tapped) within a browse page.
Variables:
Metric | Value | Solution Mapping | iOS | Android | Win | Web | Notes |
Collection Name | string |
eVar 17 | X | X | X | X | Entity name |
Collection Title | string | eVar 16 | X | X | X | X | Consumer readable title |
Layout Name |
string |
eVar 18 | X | X | X | X | Layout name |
Collection Type | string | eVar 20 | X | X | X | X | |
Nested Collection Title | string | eVar 21 | X | X | X | X | The title of the collection that was tapped. |
Nested Collection Name | string | eVar 22 | X | X | X | X | The entity name of the collection that was tapped. |
Event: Collection Open
Mapping: event7
Schedule: Sent the first time a collection’s browse page has been opened. It is only sent the first time that collection is opened and not when navigating amongst the members (children) of this collection.
Metric | Value | Solution Mapping | iOS | Android | Win | Web | Notes |
Collection Name | string |
eVar 17 | X | X | X | X | Entity name |
Collection Title | string | eVar 16 | X | X | X | X | Consumer readable title |
Layout Name |
string |
eVar 18 | X | X | X | X | Layout name |
Collection Type | string | eVar 20 | X | X | X | X | |
Referrer Type | string | eVar 13 | X | X | X | X | Combination of menu, home, static, dynamic |
Referrer Name | string |
eVar 14 | X | X | X | Entity name of the referring view |
|
Referrer Title | string | eVar 15 | X | X | X | Entity title of the referring view |
|
Navigation Gesture | "click", "back", "swipe", or "scroll" |
eVar 12 |
X | X | X | X | How entity was navigated to. |
Subscription Type | string | eVar 61 |
X | X | X | User must be signed in |
|
Subscription ID | string | eVar 62 | X | X | X | User must be signed in |
Event: Collection Impression
Mapping: event31
Schedule: Sent upon scroll stop whenever the card for a collection becomes visible by more than 50%.
Metric | Value | Solution Mapping | iOS | Android | Win | Web | Notes |
Collection Name | string |
eVar 17 | X | X | X | X | Entity name |
Collection Title | string | eVar 16 | X | X | X | X | Consumer readable title |
Layout Name |
string |
eVar 18 | X | X | X | X | Layout name |
Collection Type | string | eVar 20 | X | X | X | X | |
Nested Collection Title | string | eVar 21 | X | X | X | X | The title of the collection that was tapped. |
Nested Collection Name | string | eVar 22 | X | X | X | X | The entity name of the collection that was tapped. |
Event: Article View (Editorial)
Mapping: event9
Schedule: Sent whenever an article is displayed.
Variables:
Metric | Value | Solution Mapping | iOS | Android | Win | Web |
Collection Name | string |
eVar 17 | X | X | X | X |
Collection Title | string | eVar 16 | X | X | X | X |
Layout Name |
string |
eVar 18 | X | X | X | X |
Collection Type | string | eVar 20 | X | X | X | X |
Referrer Type | string | eVar 13 | X | X | X | X |
Referrer Name | string |
eVar 14 | X | X | X | X |
Referrer Title | string | eVar 15 | X | X | X | X |
Navigation Gesture | "click", "back", "swipe", or "scroll" |
eVar 12 |
X | X | X | X |
Department | string | eVar 33 | X | X | X | X |
Access State | string | eVar 34 | X | X | X | X |
Hidden in Browse Page | "true" or "false" |
eVar 35 | X | X | X | X |
Keywords | CSV | eVar 37 | X | X | ||
Importance | string | eVar 40 | X | X | ||
Content Product ID | string | eVar 32 | X | |||
Article Name | string | eVar 24 |
X | X | X | X |
Article Title | string | eVar 23 | X | X | X | X |
Article Author | string | eVar 25 | X | X | X | X |
Subscription Type | string | eVar 61 | X | X | X | |
Subscription ID | string | eVar 62 | X |
X | X |
Event: Article View (Advertisement)
Mapping: event9
Schedule: Sent whenever an article that has been marked as an Ad is displayed.
Variables:
Metric | Value | Solution Mapping | iOS | Android | Win | Web |
Collection Name | string |
eVar 17 | X | X | X | X |
Collection Title | string | eVar 16 | X | X | X | X |
Layout Name |
string |
eVar 18 | X | X | X | X |
Collection Type | string | eVar 20 | X | X | X | X |
Referrer Type | string | eVar 13 | X | X | X | X |
Referrer Name | string |
eVar 14 | X | X | X | X |
Referrer Title | string | eVar 15 | X | X | X | X |
Navigation Gesture | "click", "back", "swipe", or "scroll" |
eVar 12 |
X | X | X | X |
Department | string | eVar 33 | X | X | X | X |
Access State | string | eVar 34 | X | X | X | X |
Hidden in Browse Page | "true" or "false" |
eVar 35 | X | X | X | X |
Keywords | CSV | eVar 37 | X | X | X | |
Importance | string | eVar 40 | X | X | X | X |
Content Product ID | string | eVar 32 | X | X | X | X |
Article (Ad) Author | string | eVar 25 | X | X | X | X |
Ad Title | string | eVar 26 |
X | X | X | X |
Ad Name | string | eVar 27 | X | X | X | X |
Ad Type | string | eVar 28 | X | X | X | X |
Ad Category | string | eVar 29 | X | X | X | X |
Advertiser | string | eVar 30 | X | X | X | X |
Metric | Value | Solution Mapping | iOS | Android | Win | Web |
Collection Name | string |
eVar 17 | X | X | X | X |
Collection Title | string | eVar 16 | X | X | X | X |
Layout Name |
string |
eVar 18 | X | X | X | X |
Collection Type | string | eVar 20 | X | X | X | X |
Article Name | string | eVar 24 |
X | X | X | X |
Article Title | string | eVar 23 | X | X | X | X |
Article Author | string | eVar 25 | X | X | X | X |
Mapping: event10
Schedule: Sent whenever an article's card on a browse page is clicked. This graph is sent when the article is marked as an advertisement.
Metric | Value | Solution Mapping | iOS | Android | Win | Web |
Collection Name | string |
eVar 17 | X | X | X | X |
Collection Title | string | eVar 16 | X | X | X | X |
Layout Name |
string |
eVar 18 | X | X | X | X |
Collection Type | string | eVar 20 | X | X | X | X |
Ad Name | string | eVar 27 |
X | X | X | X |
Ad Title | string | eVar 26 | X | X | X | X |
Article Author | string | eVar 25 | X | X | X | X |
Metric | Value | Solution Mapping | iOS | Android | Win | Web |
Collection Name | string |
eVar 17 | X | X | X | X |
Collection Title | string | eVar 16 | X | X | X | X |
Layout Name |
string |
eVar 18 | X | X | X | X |
Collection Type | string | eVar 20 | X | X | X | X |
Article Name | string | eVar 24 |
X | X | X | X |
Article Title | string | eVar 23 | X | X | X | X |
Metric | Value | Solution Mapping | iOS | Android | Win | Web |
Collection Name | string |
eVar 17 | X | X | X | X |
Collection Title | string | eVar 16 | X | X | X | X |
Layout Name |
string |
eVar 18 | X | X | X | X |
Collection Type | string | eVar 20 | X | X | X | X |
Ad Name | string | eVar 27 |
X | X | X | X |
Ad Title | string | eVar 26 | X | X | X | X |
Metric | Value | Solution Mapping | iOS | Android | Win | Web |
Collection Name | string |
eVar 17 | X | X | X | X |
Collection Title | string | eVar 16 | X | X | X | X |
Layout Name |
string |
eVar 18 | X | X | X | X |
Collection Type | string | eVar 20 | X | X | X | X |
Article Name | string | eVar 24 |
X | X | X | X |
Article Title | string | eVar 23 | X | X | X | X |
Article Author | string | eVar 25 | X | X | X | X |
Nav Gesture | string | eVar 12 | X | X | X | X |
Mapping: event23
Schedule: Sent whenever a metered article is previewed in excess of the dwell time. The dwell time is longer on tablets than phones and is reported in this event. The triggers for dwell time are 25 seconds for a tablet and 15 seconds for a phone.
Metric | Value | Solution Mapping | iOS | Android | Win | Web |
Article Name | string | eVar 24 |
X | X | X | X |
Article Title | string | eVar 23 | X | X | X | X |
Preview Dwell Time | string | eVar 69 | X | X | X | X |
Previews Consumed | eVar 68 | X | X | X | X |
Event: URL Click (Editorial Content)
Mapping: event13
Schedule: Sent whenever a user clicks on a hyperlink, web view or button overlay within an Article (or Advertisement). tags in HTML articles are not currently tracked.
Metric | Value | Solution Mapping | iOS | Android | Win | Web |
Collection Name | string |
eVar 17 | X | X | X | X |
Collection Title | string | eVar 16 | X | X | X | X |
Layout Name |
string |
eVar 18 | X | X | X | X |
Collection Type | string | eVar 20 | X | X | X | X |
Overlay Type | eVar 46 | X | X | X | X | |
Overlay ID | eVar 47 | X | X | X | X | |
Overlay is Ad | "true" or "false" |
eVar 50 | X | X | X | X |
Overlay URL | string |
eVar 52 |
X | X | X | X |
Overlay Destination | string | eVar 53 | X | X | X | X |
Ad Title | string | eVar 26 | X | X | X | X |
Ad Name | string |
eVar 27 | X | X | X | X |
Ad Type | string | eVar 28 | X | X | X | X |
Ad Category | string | eVar 29 | X | X | X | X |
Advertiser | string | eVar 30 | X | X | X | X |
Event: Banner Impression
Mapping: event24
Schedule: Sent whenever a banner card is displayed
Variables:
Metric | Value | Solution Mapping | iOS | Android | Win | Web |
Collection Name | string |
eVar 17 | X | X | X | X |
Collection Title | string | eVar 16 | X | X | X | X |
Layout Name |
string |
eVar 18 | X | X | X | X |
Collection Type | string | eVar 20 | X | X | X | X |
Banner Name | string | eVar 42 | X | X | X | X |
Banner Title | string | eVar 43 | X | X | X | X |
Event: Banner Click
Mapping: event25
Schedule: Sent whenever a banner card is clicked or tapped.
Variables:
Metric | Value | Solution Mapping | iOS | Android | Win | Web |
Collection Name | string |
eVar 17 | X | X | X | X |
Collection Title | string | eVar 16 | X | X | X | X |
Layout Name |
string |
eVar 18 | X | X | X | X |
Collection Type | string | eVar 20 | X | X | X | X |
Banner Name | string | eVar 42 | X | X | X | X |
Banner Title | string | eVar 43 | X | X | X | X |
Event: Social Share
Mapping: event26
Schedule: Sent whenever an article is shared from an article view
Variables:
Metric | Value | Solution Mapping | iOS | Android | Win | Web |
Social Share Channel | string |
eVar 41 | X | X | ||
Publication Title | string | eVar 4 | X | X | ||
Article Title |
string |
eVar 23 | X | X |
Event: Register Push
Mapping: event27
Schedule: Send when a device registers for push notifications
Variables:
Event: Text Notification
Mapping: event28
Schedule: Send when a device receives a text alert push notification
Variables:
Metric | Value | Solution Mapping | iOS | Android | Win | Web |
Push Notification ID |
string |
eVar 55 | X | |||
Push Notification Type | "text" |
eVar 56 | X | |||
Push Notification Token |
GUID |
eVar 57 | X |
Event: Text Notification
Mapping: event28
Schedule: Send when a device receives a text alert push notification
Variables:
Metric | Value | Solution Mapping | iOS | Android | Win | Web |
Push Notification ID |
string |
eVar 55 | X | |||
Push Notification Type | "background" |
eVar 56 | X | |||
Push Notification Token |
GUID |
eVar 57 | X |
Event: Collection Download Complete
Mapping: event21
Schedule: Sent upon the completion of downloading all articles within a collection. This can only be triggered via Push Notification or an explicit user gesture.
Variables:
Metric | Value | Solution Mapping | iOS | Android | Win | Web |
Collection Name | string |
eVar 17 | X | X | X | |
Collection Title | string | eVar 16 | X | X | X | |
Layout Name |
string |
eVar 18 | X | X | X | |
Collection Type | string | eVar 20 | X | X | X | |
Navigation Gesture |
“push notification” or “Save Collection” |
eVar 12 | X | X | X |
Event: Collection Download Start
Mapping: event32
Schedule: Sent when a collection starts to download. Only applies to background downloads or explicit user downloads of a collection.
Variables:
Metric | Value | Solution Mapping | iOS | Android | Win | Web |
Collection Name | string |
eVar 17 | X | X | X | |
Collection Title | string | eVar 16 | X | X | X | |
Layout Name |
string |
eVar 18 | X | X | X | |
Collection Type | string | eVar 20 | X | X | X | |
Navigation Gesture |
“push notification” or “Save Collection” |
eVar 12 | X | X | X |
Event: Collection Download Terminated
Mapping: event33
Schedule: Sent upon the user explicitly canceling the download through the cancel dialog.
Platforms: Android, Win, iOS
Variables:
Metric | Value | Solution Mapping | Notes |
Collection Name | string |
eVar 17 | The entity name of the collection that was downloaded. |
Collection Title | string | eVar 16 | Consumer readable title |
Layout Name |
string |
eVar 18 | The entity name of the layout associated with the collection that was downloaded. |
Error | string | eVar 72 |
|
Collection Type | string | eVar 20 | |
Nested Collection Title | string | eVar 21 | The title of the collection that was tapped. |
Navigation Gesture | “Push Notification” or “Save Collection" | eVar 12 | Method of attempted download. |
Event: Search Execution
Mapping: event34
Schedule: Sent when the user executes the search. It contains the search term and the collection that the search was executed on.
Platforms: Android, iOS
Variables:
Metric | Value | Solution Mapping | Notes |
Search Term | string |
eVar 73 | What the user has searched for. If this value Is empty, it is not sent. |
Refining | string | eVar 74 | This contains the search term that the user searched before searching the current one. For example, if the user searches for "dresses" and then searches for "summer dresses," then analytics will contain dps.search.refining = “dresses”, searchTerm = “summer dresses”. |
Result Count |
string |
eVar 75 | Total number of total results received. |
Position | string | eVar 76 | Position of the item in search results. |
Event: Search Results View
Mapping: event35
Schedule: Sent when the Search Results are displayed to the user. It will be displayed when the results are empty and when the user is going back to a previous search..
Platforms: Android, iOS
Variables:
Metric | Value | Solution Mapping | Notes |
Search Term | string |
eVar 73 | What the user has searched for. If this value Is empty, it is not sent. |
Refining | string | eVar 74 | This contains the search term that the user searched before searching the current one. For example, if the user searches for "dresses" and then searches for "summer dresses," then analytics will contain dps.search.refining = “dresses”, searchTerm = “summer dresses”. |
Result Count |
string |
eVar 75 | Total number of total results received. |
Position | string | eVar 76 | Position of the item in search results. |
Metric | Value | Solution Mapping | Notes |
Publication ID | GUID |
eVar 2 | Globally unique identifier of the publication |
Viewer Version | e.g. "2015.3.0" |
eVar 3 |
|
Publication Title | string | eVar 4 | consumer readable name |
Viewer Type |
“development” ”distribution” “distribution-web” |
eVar 5 | |
Visitor ID | GUID | eVar 6 | Globablly unique identifier used across all server calls |
Publication Name | string | eVar 9 | Application package ID (e.g. Apple BundleID) |
Network | "online" or "offline" |
eVar 10 | |
Orientation | "landscape" or "portrait" |
eVar 11 | |
Navigation Gesture | "click", "back", "swipe", or "scroll" | eVar 12 |
How consumer navigated to the current state |
Referrer Type | "menuCollection" – all collections in TLC "homeCollection" - TLC top collection "staticNamedCollection" "dynamicNamedCollection" (future only) |
eVar 13 | Describes the entity type of the referring (previous) view. |
Referrer Name | string | eVar 14 | Entity name of the referring (previous) view |
Referrer Title | string | eVar 15 | Entity title of the referring (previous) view |
Collection Title | string | eVar 16 | Consumer readable title |
Collection Name | string | eVar 17 | Collection entity identifier |
Layout Name | string | eVar 18 | Collection layout identifier |
Collection Type | "menuCollection" – all collections in TLC "homeCollection" - TLC top collection "staticNamedCollection" "dynamicNamedCollection" (future only) |
eVar 20 | |
Nested Collection Title | string | eVar 21 | The title of the collection that was tapped. This is the target collection that will be opened. This represents the collection within the collection. |
Nested Collection Name | string | eVar 22 | The name of the collection that was tapped. This is the target collection that will be opened. |
Article Title | string | eVar 23 | Human readable article title |
Article Name | string | eVar 24 | Entity identifier of the article |
Article Author | string | eVar 25 | |
Ad Title | string | eVar 26 | Article's short title |
Ad Name | string | eVar 27 | Entity name of the article |
Ad Type | string | eVar 28 | Metadata provided when defining the Ad |
Ad Category | string | eVar 29 | Metadata provided when defining the Ad |
Advertiser | string | eVar 30 | Metadata provided when defining the Ad |
Content Language | string | eVar 31 | |
Content Product ID | string | eVar 32 | Product Identifier associated with the collection |
Department | string | eVar 33 | Department metadata |
Access State | string | eVar 34 | Article access state, such as Metered, Free, or Protected |
Hidden in Browse Page | true or false |
eVar 35 | |
Short Title | string | eVar 36 | Article's short title |
Keywords | CSV | eVar 37 | Keyword metadata |
Importance | string | eVar 40 | Article importance value such as High, Normal, or Low |
Social Share Channel | string | eVar 41 | Email, Facebook, and so on |
Banner Name | string | eVar 42 | Entity name of the banner |
Banner Title | string | eVar 43 | |
Banner is Video |
true or false | eVar 44 | |
Banner Autoplay | true or false | eVar 45 | |
Overlay Type | string | eVar 46 | Only hyperlinks are currently reported |
Overlay ID | eVar 47 | ||
Overlay Gesture | eVar 48 | ||
Overlay is Ad | true or false |
eVar 50 | |
Overlay Engagement Type | eVar 51 | ||
Overlay URL | string | eVar 52 | Destination URL |
Overlay Destination | string | eVar 53 | |
Push Notification ID | string |
eVar 55 | Identifies this notification instance |
Push Notification Type | "background" or "text" |
eVar 56 | The type of notification |
Push Notification Token | GUID | eVar 57 | The push token used to identify the device |
Subscription Type | string | eVar 61 | Sent if the user is signed in |
Subscription ID | string | eVar 62 | Sent if the user is signed in |
Preview Consumed | number | eVar 68 | |
Preview Dwell Time | number | eVar 69 | |
Banner Tap Action | string | eVar 70 | |
Banner Web Link URL |
string | eVar 71 | |
Error | string | eVar 72 | Error associated with the collection download events |
Search Term | string | eVar 73 | What the user has searched for. If this value Is empty, it is not sent. |
Search Refining |
string | eVar 74 | This contains the search term that the user searched before searching the current one. For example, if the user searches for "dresses" and then searches for "summer dresses," then analytics will contain dps.search.refining = “dresses”, searchTerm = “summer dresses”. |
Search Result Count | string | eVar 75 | Total number of total results received. |
Search Position | string | eVar 76 | Position of the item in search results. |