This article explains prerequisites for requesting provisioning of shared audiences and A4T. Although these two features are different, the provisioning form is the same
Thank you to Pedro Monjo from Adobe Consulting Services for supplying the content for this article. You can find more of his content on his personal blog.
Use of the Marketing Cloud ID service is probably the most important prerequisite. The idea behind the service is to use a common ID across all Experience Cloud solutions. Since these integrations link two or more products, they work only if you have the MCID deployed.
The minimum acceptable code version for these integrations is VisitorAPI.js 2.0 or higher.
The implementation must use RDC. If you've never heard of RDC and you have an old implementation, then migration will likely be necessary before requesting these integrations. Almost all implementations done after 2013 would have started on RDC. However, if in doubt, contact Customer Care or your Adobe representative.
Both A4T and Audiences utilize the AppMeasurement library. If your Analytics implementation is still using any H-version of the s_code, you must first upgrade to the AppMeasurement library. Note that this upgrade is not trivial and can require coordinated efforts.
The minimum Analytics library needed is appMeasurement 1.7.0. However, upgrading to the latest version ensures that you do not experience bugs.
The minimum acceptable code version for these integrations is mbox.js 61 or at.js 0.91.
As part of the ID service deployment, your company must be provisioned for the Adobe Experience Cloud. If you are currently logging in to marketing.adobe.com, your company has been provisioned.
Before venturing into the provisioning form, compile the following information, which ensures that you have the required information to submit the form:
Once you've met the prerequisites and gathered the required information, you can request the provisioning. To do so, visit the Marketing Cloud Integrations Provisioning Form page and populate the form, which takes just a few minutes.
Provisioning can take 5 to 7 business days to complete. Once completed, you can get start creating audiences and A4T activities.
If you have any questions about this content or want to learn more about either of these integrations, join our community forums. There you'll be able to ask questions and participate in discussions with other practitioners.