How do I target a specific segment? Can I target specific segments?

Targeting a specific segment in a rule is easy in DTM. There are many built-in segments available within the ‘Criteria’ drop down in the ‘Conditions’ section of the rule. There’s also the option of creating a custom segment, which opens a blank text box to specify the desired segment.

To see the definitions of the available criteria and segment variables, reference the documentation here: https://marketing.adobe.com/resources/help/en_US/dtm/r_rules_conditions.html