Discovering workflows

Adobe Campaign offers a comprehensive graphical environment that allows you to design complete processes including segmentation, campaign execution, file processing, approvals, etc.

For example, you can use a workflow to download a file from a server, decompress it, and then import its records into the Adobe Campaign database.

A workflow can also involve users by assigning them tasks or having them approve performed tasks. This means you can assign a task to one or several users to work on content or specify targets, and approve proofs before sending the message.

Workflows can be used in different contexts, as for example:

  • Targeting to manage audiences or send messages

  • Importing data into the database

  • Technical processes: database cleanup, recovering tracking information, etc.

  • Data management: data manipulation

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