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Integrating AEM with Exact Target lets you manage and send email created in AEM via Exact Target. It also allows you to use the lead management features of Exact Target via AEM forms on AEM pages.
The integration provides you with the following features:
- The ability to create Emails in AEM and publish them to Exact Target for distribution.
- The ability to set action of a AEM form to create an Exact Target subscriber.
After ExactTarget is configured, you can publish newsletters or emails to ExactTarget. See Publishing Newsletters to an Email Service.
ExactTarget configurations can be added via Cloudservices or Tools. Both methods are described in this section.
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AEM now provides a Data Extension feature. You can import ExactTarget data extension columns. This can be configured by clicking "+" sign appearing besides successfully created ExactTarget configuration. Any of the existing data extension can be selected from the drop-down list. For more information on how to configure data extensions, refer ExactTarget documentation.
Imported data extension columns can later be used through the Text and Personalization component.