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The following six pillars of digital analytics helps understand whether an organization is positioned to make the most of the business intelligence their data can provide:
Clear objectives
Organization-wide scope
Right expertise
Tools and technology
Process
Governance (that ties them all together)
Organizations that are successful in making the most of their data have put into place, well-defined and well-communicated roles and responsibilities. This hold teams and people accountable across the full spectrum of activities required to collect, analyze, and use data to measure and act on business goals. This is known as governance.
Responsibility is another aspect of governance. Governance is the process for outlining who has responsibility for making collection, analysis, implementation and assessment a success and how these activities can be
supported. This can range from ownership and responsibility of a particular area to simply being informed and aware of the progress or setbacks. The following document contains business questions which needs to be filled by our client before the Analytics implementation kick-off meeting.