Every company has brand visual and technical guidelines. With Adobe Campaign, you can define a set of specification to present a consistent brand to your customers, from logos to technical aspects, such as email sender, URL or domains.
Technical administrators can define one or several brands to centrally enter the parameters that affect a brand's identity. This includes the brand logo, the domain of the landing pages' access URL, or message tracking settings. With Adobe Campaign, you can create these brands and link them to messages or landing pages. This configuration is managed in templates.
Brands cannot be created or modified by end-users: these operations have to be performed by Adobe Campaign technical administrator. For any request, contact Adobe Customer care. Multi-branding cannot be used in the context of transactional messaging. For more on this, see Transactional messages and branding.
By default, a newly created brand is visible only to users assigned with the corresponding rights by the administrator.
Header parameters of sent emails which personalizes what the recipients of your campaigns will see. This section contains the following fields:
After having updated the header parameters of the emails, if the name and email address of the sender have not changed in the email created from the template, check the template's advanced settings.
Server(s) exposed on the internet defines the servers used for tracking but also for landing page access. This section contains the following fields:
To use the parameters defined for a brand, it must be linked to a delivery template or landing page template. To do this, you have to create or edit a template.
For more information about creating a template, refer to the Creating a template section.
Your template is linked to the brand. In the email editor, the elements such as the Email address of default sender, the Default sender name, or the Logo will use the configured brand data.
Brand configuration is managed by Adobe only as it requires specific permissions and technical settings.
As a delivery manager, you are in charge of creating the delivery templates to use the new brand. To achieve this, follow the steps below: