What you'll need
Start with your own layout, or open our sample file and activate the Adobe Fonts if needed. You can use the black text on the left side of the page to practice creating callouts. Select the text with the Type tool, and change the font, style, size, and other attributes in the Character section of the Properties panel.
Switch to the Selection tool, and click the callout text frame to select it. Choose Window > Text Wrap, and select a Text Wrap option at the top. Now drag the callout over the text and drop it in place.
We tried out filling the callout frame with a color and gradation and experimented with stroke (border) styles. You can view the alternatives we explored on page 2. (Choose Window > Pages.)
Depending on the text wrap option you selected, you may need to increase the space around the callout text frame. Use the Offset options in the Text Wrap panel to add a bit of padding along one or more sides of the callout. Click the link icon in the center to adjust the offset settings independently.
Now you can enhance your page design and draw readers in by featuring a phrase from the story or article.