About landing pages

Campaign comes with landing pages which are web forms that can be used to capture information on your audiences, offer subscriptions to a service, display data and grow your database. Landing pages can also be used for acquiring or updating existing profiles.

Attenzione:

Landing pages can only be used to update profiles.

Campaign comes with a set of built-in landing page templates:

  • Acquisition : this is the default template for landing pages, which enables you to capture and update data in Campaign database.

  • Subscription : this template should be used to offer subscriptions to a service.

  • Unsubscription : this template can be linked from an email sent to subscribers to a service, to allow them to unsubscribe this service.

  • Blacklist : this template should be used when a profile no longer wants to be contacted by Campaign. For more about blacklisting, refer to About opt-in and opt-out in Campaign.

These templates are proposed by default when creating a new landing page.

lp_creation_1

Adobe recommends to create your own templates by duplicating a built-in template. Some parameters can only be set in landing page templates, and cannot be modified in landing pages directly.

Nota:

To access landing page templates, click the Adobe Campaign logo on the upper left corner and select Resources > Templates > Landing page templates .

The full life cycle of a landing page is as follows:

  1. Creation: design and set the content of the landing page.

  2. Test: simulate the landing page execution on a test profile.

  3. Publication: publish the landing page to push it live.

  4. Expiration or depublication: unpublish manually or wait for the landing page to expire, then it is no longer available.

lp_livecycle

Once created and published, you can make the landing page accessible via a website or by inserting a direct link to the landing page into an email.

Related topics:

Questo prodotto è concesso in licenza in base alla licenza di Attribuzione-Non commerciale-Condividi allo stesso modo 3.0 Unported di Creative Commons.  I post su Twitter™ e Facebook non sono coperti dai termini di Creative Commons.

Note legali   |   Informativa sulla privacy online