Double opt-in mechanism is a best practice when sending emails. It protects the platform from wrong or invalid email addresses, spambots, and prevents possible spam complaints.
The principle is to send an email to confirm the visitor's agreement before storing them as ‘profiles' into your Campaign database: the visitor fills out an online landing page, then receives an email and has to click in the confirmation link to finalize its subscription.
Create and publish a landing page so that the visitors can register and subscribe. This landing page will be available from a website. Visitors who fill in and submit this landing page will be stored in the database but ‘blacklisted', in order not to receive any communication before the final validation (see Managing blacklisting in Campaign).
These steps have to be set up in Adobe Campaign in a specific order to have all parameters enabled properly.
The process to setup double opt-in mechanism starts with the creation of the confirmation landing page: this page will be displayed when the visitors clicked on the confirmation email in order to register.
Once the confirmation landing page is created, you can design the confirmation email: this email will be automatically sent to every visitor who validates the acquisition landing page. This validation is considered as an event and the email is a transactional message, linked to a specific typology rule which allows to target opt-out populations.
Steps to create these elements are described below. You need to follow them before creating the acquisition landing page itself as this email template will be referenced in it.
The confirmation email is a transactional message as it reacts to an event: the validation of the form. You must first create the event and then create the template of the transactional message.
The event is ready. You can now design the email template. This template must include a link to the CONFIRMATION landing page created before.
You need to create a specific typology rule, by duplicating an out-of-box one. This rule will allow to send messages to profiles who did not confirm their agreement yet and are still blacklisted. By default, typology rules exclude opt-out (i.e. blacklisted) profiles. To create this typology rule, follow these steps:
The confirmation email is a transactional message based on the event created before. Follow the steps below to create this message:
You have to create the initial acquisition landing page: this op-in form will be published on your website.