Indicator calculation

The table below gives you the list of indicators used in the different reports and their calculation formula.

Nota:

Unique clicks is calculated using ThetaSketch concepts.

Label
Field name
Indicator description
Indicator calculation formula
Account disabled
@disabled
Count of all messages with a status equal to "Failed" and a reason equal to "Account disabled".
count(@failureReason=4)
Blacklisted
@blacklisted
Number of messages that are marked as spam by recipients, also includes the number of recipients who clicked on the mail-client generated unsubscription link.
count(@failureReason=8, @failureType=2)
Blacklisted rate
@rateBlacklisted
Rate of broadlogs marked as blacklisted.
@blacklisted/@sent
Bounces + Errors
@bounces
Sum of bounces following a delivery.
count(@status=2)
Bounce + Error rate
@rateBounces
Rate of deliveries that bounced in relation to the total number of sent messages.
@bounces/@sent
Click
@clicks
Number of times a content was clicked in a delivery.
count(@trackingUrlType=1 or 10)
Delivered
@delivered
Number of messages processed successfully.
count(@status=1)
Delivered rate
@rateDelivered
Rate of deliveries successfully sent.
@delivered/@sent
Hard bounces
@hardBounces
Total number of permanent errors.
count(@failureType=2 AND @failureReason=8)
Hard bounces rate
@rateHardBounces
Rate of deliveries that failed due to permanent reason.
@hardBounces/@sent
Invalid domain
@invalidDomain
Count of all messages with a status equal to "Failed" and a reason equal to "Invalid domain".
count(@failureReason=2)
Mailbox full
@mailBoxFull
Count of all messages with a status equal to "Failed" and a reason equal to "Inbox full".
count(@failureReason=5)
Mirror page
@mirrorPage
Number of recipients who clicked on the mirror page link.
count(@trackingUrlType=6)
Mirror page rate
@rateMirrorPage
Number of clicks on the mirror page link in relation to the total number of delivered messages.
@mirrorPage/@delivered
Not connected
@notConnected
Count of all messages with a status equal to "Failed" and a reason equal to "Not connected".
count(@failureReason=6)
Opens
@opens
Sum of each time a recipient opened a delivery.
count(@trackingUrlType=2 + unique(@trackingUrlType=1,2,3,6,10,11) - unique(@trackingUrlType=2))
Opens rate
@rateOpens
Rate of deliveries opened by recipients.
@opens/@delivered
Quarantine
@quarantine
Number of recipients that were quarantined.
isQuarantine=true
Quarantine rate
@rateQuarantine
Rate of quarantines in relation to the total number of sent messages.
@quarantine/@sent
Refused
@refused
Count of all messages with a status equal to "Failed" and a reason equal to "Refused".
count(@failureReason=20)
Rejected
@rejected
Number of deliveries automatically declared as spam by the SMTP servers.
count(@failureReason=20, @failureType=2)
Rejected rate
@rateRejected
Rate of broadlogs marked as rejected.
@rejected/@sent
Sent
@sent
Number of sends for the delivery.
@delivered + @bounces
Soft bounces
@softBounces
Total number of temporary errors.
count(@failureType=1)
Soft bounces rate
@rateSoftBounces
Rate of deliveries that failed due to temporary reason.
@softBounces/@sent
Unique opens
@uniqueopens
Number of opens by a unique recipient.
unique(@trackingUrlType=1,2,3,6,10,11)
Unreachable
@unreachable
Count of all messages with a status equal to "Failed" and a reason equal to "Unreachable".
count(@failureReason=3)
Unsubscribe
@unsubscribes
Number of recipients who clicked on the Unsubscription link.
count(@trackingUrlType=3)
Unsubscribe rate
@rateUnsubscribes
Rate of unsubscriptions in relation to the total number of messages delivered.
@unsubscribes/@delivered
User unknown
@unknownUser
Count of all messages with a status equal to "Failed" and a reason equal to "User unknown".
count(@failureReason=1)

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