Administrators can manage users from the Admin console. Users are then automatically synchronized with Adobe Campaign.
For more on this, refer to the Admin console documentation.
To view the users in Adobe Campaign, click the Adobe Campaign logo, in the top left corner, then select Administration > Users & Security > Users .
Adobe Campaign allows you to assign a set of roles to your users to define which part of the interface they can access.
This user segmentation is not mandatory, it is only a representation of the most common usage of Adobe Campaign.
We will rather focus on how the different tasks in Adobe Campaign are split between three main user types:
Functional administrators are different from the Adobe technical administrators. Adobe technical administrators hold an Adobe internal role which no customer can use. They manage the instance provisioning, hosting, infrastructure monitoring and supervision, technical troubleshooting.
Functional administrators are users who can access the most technical parts of the interface. They hold the Administration role and make sure that the platform is all set up so that marketers only have to focus on delivering their campaigns.
Functional administrators are the only users who can access the Administration menu, in the Adobe Campaign interface. Since these users need to access technical resources, more advanced roles should be assigned to them, such as the Administration and Datamodel out-of-the-box roles. These roles are combined in the Administrators out-of-the-box security group. For more on this, refer to this section.
Advanced users are marketing users who perform the most technical use cases in Adobe Campaign. They preconfigure all the elements that marketers use to send and monitor their deliveries.
This type of user requires more general roles than functional administrators but should still be able to perform some technical operations. To do so, they should be assigned, for example, the Export , Generic import or Workflow out-of-the-box roles. For more on this, refer to this section.
Thanks to the functional administrator and advanced users, marketers can personalize, deliver and monitor their campaigns without having to worry about the technical configuration. To do so, they should be assigned, for example, the Prepare deliveries , Workflow and Start deliveries out-of-the-box roles. These roles are combined in the Standard Users out-of-the-box security group. For more on this, refer to this section.