ReportBuilder's requests and responses do not contain any formatting; it simply sends and receives raw numbers. If you want to format data requests a certain way, you can find this functionality by using the Format Cells feature within Excel:

http://office.microsoft.com/en-us/excel-help/format-cells-using-a-different-locale-HP003089677.aspx

Right-click a cell and select Format Cells. You can customize the decimal format, preference of where commas and periods are used, and so on.

Additional resources

New to Adobe Analytics?  Check out these related features:

Data warehouse and data feeds

Custom variables

Unique processing rules

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