Environment

Adobe Analytics
Analysis Workspace

Question Detail

Why Visits lower than Visitors for Fallout Report in Analysis Workspace?

Answer

Visits can be lower than Unique visitor for Fallout report as in Visitor Container it takes the pages/links for the entire visitor journey whereas in visits it takes pages/links for a visit only.
For Example: -
Person A
Visit #1: Goes to Page 1 -> Page 2 -> Page 3
Visit #2: Goes to Page 2 -> Page 3 -> Page 4

In fallout you made check point as:-
Page 1 then Page 2 then Page 3 and at last Page 4

In the report, you see as below.
Visitor Count = 1
{This includes Page 1 -> Page 2 -> Page 3 from Visit 1 and Page 4 from Visit 2}
Visits Count = 0
{As there is no visit which meets the check points,so there is no data for Visit}

Additional resources

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