Technical administrators can define one or several brands to centrally enter the parameters that affect a brand's identity. This can include the brand logo, technical parameters such as the domain of the landing pages' access URL, as well as managing message tracking. Thus, Adobe Campaign allows you to create these brands and link them to delivery or landing page templates.
By default, a newly created brand is visible only to users assigned with the corresponding rights by the administrator.
Header parameters of sent emails which personalizes what the recipients of your campaigns will see. This section contains the following fields:
If, after having updated the header parameters of the emails, the name and email address of the sender have not changed in the email created from the template, check the template's advanced settings.
Server(s) exposed on the internet defines the servers used for tracking but also for landing page access. This section contains the following fields:
To use the parameters defined for a brand, it must be linked to a delivery or landing page template. To do this, you have to create or edit a template.
For more information about creating a template, refer to the Creating a template section.
Your template is linked to the brand. In the content editor, the elements such as the Email address of default sender, the Default sender name, or the Logo will use the configured brand data.
The Adobe Campaign administrator creates the brand in Administration > Instance settings > Brand configuration. He adds the Vacations in the Tropics element from the advanced menu and configures the ID and the Header parameters of sent emails of the brand.
The administrator then configures the URL of the Server(s) exposed on the Internet so that landing pages can be used, then the tracking URLs.
In this example, the Web Analytics tool used is Google Analytics. The administrator configures the tracking URL as follows:
The administrator then edits the brand properties and configures the access authorization. He selects the Marketing organizational unit and the Europe geographical unit, so that only the marketing teams in the Europe sector can access this brand. The administrator confirms his modifications and creates the brand.
A delivery manager who is part of the aforementioned units, is in charge of creating the delivery templates that use the brand. In the advanced menu Resources > Templates > Delivery templates, the delivery manager duplicates an out-of-the-box template to configure a new delivery template.
To link this template to the Vacations in the Tropics brand, he edits the template properties and selects the brand from the drop-down list.
Your email is already configured. You can check the information before testing it using the test profiles, then sending it to your audience.