Se aplica a:
Campaign Standard
某些 Creative Cloud 应用程序、服务和功能在中国不可用。
Previous Release Notes 2017
View the latest documentation updates for Adobe Campaign Standard. If you're looking for a newer release, consult this page.
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Functionality |
Description |
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Fatigue Management |
Fatigue Management allows you to create fatigue rules to manage over-communication with profiles. Fatigue rules are easily built, but are extremely flexible with capabilities such as counting messages across multiple channels (including transactional messages), only counting specific deliveries, or applying rules to specific profiles. For more information, refer to the detailed documentation. |
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Content creation: Import from a URL |
Import from a URL enables you to quickly retrieve your creative content from a website to build emails for any delivery. Additionally, you can streamline your creative process by enabling third parties to share content directly through a URL. Imported content can be flexibly used as part of a single delivery or at the template level ensuring brand consistency for all related campaigns whether they be workflow-based or transactional messages, and include A/B or multivariate testing. Import from a URL automatically converts and tracks all links to monitor email performance through Dynamic Reporting. For more information, refer to the detailed documentation. |
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Functionality |
Description |
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Library of Email templates |
Introducing eighteen brand-new, responsive templates designed in two beautiful themes - Astro and Feather. These customizable templates are industry agnostic, and ready to be used right away. Templates include content for a variety of use cases to get your email marketing campaigns designed and delivered more quickly, efficiently and more beautifully than ever before. For more information, refer to the detailed documentation. |
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Dynamic Reporting with Profile Data |
Dynamic Reporting provides fully customizable and real-time business reports. With this release, a powerful enhancement to Dynamic Reporting adds access to profile data, enabling demographic analysis by profile dimensions such as gender, city, zip code and age in addition to functional email campaign data like opens and clicks. With the same easy-to-use drag-and-drop interface, determining how your email campaign performed against your most important customer segments is easier than ever. For more information, refer to the detailed documentation. |
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Mass Subscription with Origin & Date |
With this Mass Subscription enhancement, you are now able to store subscription information (origin and date) directly in the Adobe Campaign Standard database through the Subscription Services activity in a workflow. For more information, refer to the detailed documentation. |
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Some customers need to be able to leverage an ID coming from Adobe Campaign Standard as they don't manage a unique key to identify their own records. This ID (ACS ID) can be exported as well as used as a reconciliation key while updating the data. For more information, refer to the detailed documentation.
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It is now possible to create new alerting criteria to use them in delivery alerting notifications. For more information, refer to the detailed documentation.
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It is now possible to define when you want to send a follow-up message, for example 3 days after a transactional message was sent. For more information, refer to the detailed documentation.
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The Hot clicks report has been improved. Also, it is now possible to display hot clicks according to each conditional content that was defined in a delivery and to display hot clicks for each execution of recurring deliveries or transactional messages. For more information, refer to the detailed documentation.
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The dynamic report metrics and the campaigns' KPIs (displayed on the dashboard of sent messages) have been aligned for more coherence.
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Adobe Campaign now provides a report that displays the number of active profiles. This report is only informative, it doesn't have a direct impact on billing. For more information, refer to the detailed documentation.
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Functionality |
Description |
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Multilingual email and SMS deliveries |
Define and execute multilingual Email & SMS deliveries through a single delivery based on your automatically segmented customers' preferred language. Report on the performance of every delivery down to the language and individual levels. More and more companies are faced with the challenge of delivering content in multiple languages as they grow at home and abroad. As such, streamlining localized message delivery is a key part of an effective customer communication strategy for multinational companies; companies in countries with multiple languages; and companies who want to further personalize their content at the lingual level no matter where customers reside. For more information, refer to the detailed documentation. |
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Adobe Campaign Notifications |
Receive notifications regarding important system activities directly within Adobe Campaign Standard. You will be notified, for example, on the progress of your on-going deliveries or when a workflow is in error. Real-time notifications keep relevant stakeholders informed and provide users with the ability to immediately and directly act on activity notifications from within the application. The result for teams is advanced agility, efficiency and smoother execution of campaigns. For more information, refer to the detailed documentation. |
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Delivery Alerting |
In addition to viewing notifications directly in Adobe Campaign Standard, Adobe Campaign now also provides an email alerting system to trigger email alerts to users or external stakeholders of important system activities. Create, manage, and receive customizable alerts and dashboards to keep track of delivery successes or failures. Adobe Campaign Delivery Alerting boosts efficiency by keeping all involved Adobe Campaign users in a company automatically informed about the delivery execution status, via email and dashboard. For more information, refer to the detailed documentation. |
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Encrypted Declared ID in Datasources |
Send Email and SMS triggers without the need for an existing profile in Campaign by using encrypted contact information (email address or phone number) as a Declared ID. Because Encrypted Declared IDs can be decoded by Adobe Campaign Standard, Campaign can now create new marketable profiles when receiving audiences from other Experience Cloud solutions containing previously unknown contacts. Target customers and unknown prospects in real-time through both email & SMS to improve loyalty in your existing customer base and acquire new customers respectively. Make the most of your first-party cookie data (from Adobe Audience Manager*) once prospects authenticate and leverage those insights in Adobe Campaign. *Adobe Audience Manager is required. For more information, refer to the detailed documentation. |
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KPI sharing from Campaign to Analytics |
Share campaign data with Adobe Analytics to measure email marketing metrics from Campaign alongside other marketing and advertising efforts through conversion, unifying pre- and post-click behavior. Track overall performance directly and uncover synergies with external programs in Analytics. Apply your learning from this consolidated view back into your campaigns; ultimately improving open, click-through and conversion rates boosting revenue and overall campaign performance. Adobe Analytics is required. For more information, refer to the detailed documentation. |
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Direct Mail Channel - Return To Sender |
Flat file exchanges with Direct Mail providers incorporating Return to Sender information are now supported. This enhancement to the Direct Mail channel allows corresponding postal addresses to be excluded from future communications. This enables marketers to be notified of an incorrect address and engage with the customer through other channels or to encourage him to update his postal address. This also reduces the number of wasted marketing dollars as marketers avoid sending mail to incorrect addresses. Direct Mail is available as an add-on channel. For more information, refer to the detailed documentation. |
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In the template selection screen of the delivery creation wizard, follow-up and A/B test templates are now hidden by default. For more information, refer to the detailed documention.
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Fixed an issue which let any user send deliveries. Now only users with the Start deliveries role are allowed to. For more information, refer to the detailed documention.
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You can now filter workflow logs (period of time and text search). For more information, refer to the detailed documention.
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Functionality |
Description |
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Direct mail |
Break through the digital barrier and connect to the physical world with Adobe Campaign Standard’s first offline channel, Direct Mail. This feature allows you to personalize and generate the file required by direct mail providers as part of your cross-channel campaigns. Leverage Direct Mail to re-engage customers or to enhance the customer experience with a compelling tactile touchpoint driving customers to your app, website or store. For more information, refer to the detailed documentation. |
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Email BCC |
Email BCC enables the saving of unique email messages sent to individual recipients, thus allowing the brand to archive those messages. By adding a BCC email address to all emails, Adobe Campaign Standard customers can keep an exact copy of each email with this feature. This is a common legal requirement for the financial services industry and is helpful in assisting customer service centers in resolving conflicts in real time. For more information, refer to the detailed documentation. |
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Functionality |
Description |
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Enhanced Image edition capabilities with the Creative SDK |
You now have access to a complete set of features powered by the Creative SDK to enhance your images directly in the content editor when editing emails or landing pages. This feature does not require the acquisition of additional Creative Cloud solutions. For more information, refer to the detailed documentation. |
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Transactional push notifications |
The Mobile application channel has been added to Adobe Campaign's transactional messaging capabilities. Three channels are now supported for transactional messages: email, SMS and push notifications. For more information, refer to the detailed documentation. |
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Recurring push notifications |
You can now configure recurring push notifications in a workflow. You can use recurring push notifications in situations where your customers expect periodic updates like weekly reminders to check out new content or promotions. For more information, refer to the detailed documentation. |
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Amazon Simple Storage Service (S3) connector |
The Amazon Simple Storage Service (S3) connector can now be used to import or export data to Adobe Campaign. It can be set up in a workflow activity. The configuration is done in an external account. For more information, refer to the detailed documentation. |
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Dreamweaver integration live |
The integration between Adobe Campaign and Dreamweaver is now live. It now works with the official last released version of Dreamweaver (17.0.2). This requires the installation of Adobe Campaign Integration extension from here: http://adobe.ly/acdw_addon For more information, refer to this video. |
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Functionality |
Description |
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Dynamic reporting |
Dynamic Reporting provides a new generation of fully customizable and real-time business reports. Based on visual dynamic pivot tables and graphics, this feature lets you drag and drop variables and dimensions to analyze the efficiency and effectiveness of your marketing campaigns. Dynamic reporting also enables you to create your own business reports from scratch and save them for later use. For more information, refer to the detailed documentation. |
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Dreamweaver integration (Labs) |
With the Adobe Campaign and Dreamweaver integration, you now have an integrated process for creating email campaigns with Adobe solutions. You can edit Adobe Campaign emails in Dreamweaver and have the content seamlessly synchronized between both solutions. For the initial release, the integration is available as a "Labs" feature and works only with Dreamweaver Pre Release Beta. If you want to activate it, please contact AC-DW-integration@adobe.com. For more information, refer to this video. |
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Manual send time optimization |
You can now manually define a custom sending time per recipient – at the delivery level or using a workflow. Two new options are available: |
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Push notifications New capabilities |
The push notification channel has been enhanced with several new capabilities: |
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Workflows: new Signal activity |
Trigger a workflow from another workflow using the new Signal activity. With the ability to start one workflow from another, you can now support more complex customer journeys. You can better monitor the customer journeys and react in case there are issues. Several workflow activities have been updated: |
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Workflows: new Read audience activity |
Start your targeting process with an existing audience that you can easily select and refine in one activity. For more information, refer to the detailed documentation. |
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Points of Interest data |
Points of Interest data integrates Adobe Campaign with Adobe Analytics for Mobile. A brand can collect data from users' mobile locations - called Points of Interest - when users open the brand's app. This enables the brand to leverage Adobe Campaign workflows in order to send personalized messages based on the users’ locations. This channel leverages the Mobile core service’s SDK. Please note that using this feature requires Analytics for Mobile, which is a paid solution. For more information, refer to the detailed documentation. |
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REST APIs |
Resources linked at any level to the profiles or services resources are now available in the API. For more information, refer to the detailed documentation. |
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Functionality |
Description |
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Log export for external reporting |
Export logs such as delivery and tracking logs to process them in your preferred reporting or BI tools. You can use simple workflows with incremental queries to automate regular exports of new logs. In addition to the log resources availability from the resource picker, enhancements were made to the Incremental query and Extract file activities: For more information on exporting logs, refer to the detailed documentation. |
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Marketing capabilities for transactional messages |
Marketers can now send transactional messages based on customer marketing profiles. This allows them to: |
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Transactional Messaging API |
The Transactional Messaging API is now available through
adobe.io, making it easier to use and to monitor: |