Create targeted experiences in AEM Forms

Tap Adobe Experience Manager > Personalization > Activities. 

In the Activities page, tap Create > Create Brand.

You are asked to choose a template and enter properties.
Select a template, tap Next. Enter the title of your brand in the Properties section, and tap Create.
Your brand is now listed in the Activities page. 

Tap your brand in the Activities page. 

In Master Area of your brand, tap Create > Create Activity.
When you create an activity, you specify its details, target, and settings.

The Details section includes name, targeting engine, and objective. When you select Adobe Target as the targeting engine, you get Target cloud configuration option enabled. Choose your Target cloud configuration, provide the objective of the activity, and tap Next. 

The Target section lets you add audience experience and name it. Click Add Experience to enable the Select Audience and Name Experience options. Tap Select Audience to see a list of audiences and their source. Select an audience from the Audience Name list. Tap Add Experience to name the experience, and tap Next.

The Goals & Settings section lets you schedule and prioritize your activity. Set the start date, end date, and priority of the activity, and tap Save.

The activity is now listed in your brand page. 

To enable target, edit the .jsp file to include client libraries that your adaptive forms template uses.

For example, in the out-of-the-box implemenation, click Tools > CRXDE Lite.

In the CRXDE Lite address bar, type /libs/fd/af/components/page/base/head.jsp to edit the head.jsp file.

This implementaion uses simpleEnrollment template. In this implementation, modify the head.jsp file to include the following client libraries: 

<cq:include script="/libs/cq/cloudserviceconfigs/components/servicelibs/servicelibs.jsp"/>

<cq:include path="clientcontext_optimized" resourceType="/libs/cq/personalization/components/clientcontext_optimized"/>

<cq:include path="config" resourceType="cq/personalization/components/clientcontext_optimized/config"/>

To enable target framework for adaptive forms, navigate to your form, and open it in edit mode.

To open a form in edit mode, tap Select, and then tap Open.

Alternatively, four buttons appear when you move your pointer over the form icon without selecting it. You can tap the Open button that appears, to open the form in edit mode. 

In the page toolbar, tap  Page Information > Open Page Properties. 

In the Page dialog that appears, tap CLOUD SERVICES.

In the Cloud Services tab, under Cloud Service Configurations, tap Add Configuration > Adobe Target.  

Adobe Target is enabled under Cloud Service Configurations. Select your configuration from the drop-down list, and tap Done .

Open the form in Classic UI.
To open the form in classic UI, tap > Open in Classic UI in the page toolbar.

In the authoring mode, add an image to your adaptive form. 

Select the image component, right-click on it, and click Target in the menu.

The Target menu appears on top of the image component. 

In the Target menu, select the activity that you created from the drop-down list. 

When you select your activity, the experiences you defined are visible under it. 

In the Target menu, click the settings icon.

In the settings dialog box that appears, select Adobe Target as the Engine and click OK.

To edit the image for an experience, select the experience, right-click on it, and click Edit in the menu.

To include an experience in the Target activity, click the + button that appears when you move your pointer over the experience that you defined.

If you include an experience in the target activity, ensure that you edit its image.