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Overview

Adobe Analytics and Adobe Experience Manager (AEM) are both solutions of Adobe Marketing Cloud.

Adobe Analytics may be configured for AEM Communities so that, as a member interacts with supported Communities features, events are sent to Adobe Analytics from which reports are generated.

For example, when a member of an enablement community site views a video resource assigned to them, the resource player will send events to Analytics, including video heartbeat data.  From the community site, administrators are able to see various reports regarding the playing of the video.

Further, analytics is necessary for :

  • in the publish environment :
    • reporting on community trends
    • allow site visitors to sort by "most viewed", "most active", "most liked"
    • view counts on UGC lists
  • in the author environment :
    • display of participation data in the members management console (views, posts, follows, likes)
    • trend summary, video heartbeat and videio device for enablement resource reports

Supported Communities features include :

This section of the documentation describes how to connect an Analytics report suite with Communities features.  The basic steps are :

  1. Replicate the crypto key to ensure encryption/decryption occurs correctly on all AEM instances
  2. Prepare an Adobe Analytics report suite
  3. Create an AEM Analytics cloud service and framework
  4. Enable Analytics for a community site
  5. Verify Analytics to AEM variable mapping
  6. Identify primary publisher
  7. Publish the community site
  8. Configure import of report data from Adobe Analytics to the community site

Prerequisites

To configure Analytics for Communities features, it is necessary to work with your account representative to setup an Adobe Analytics account and report suite.  Once established, the following information should be available :

  • Company Name
    the company that is associated with the Adobe Analytics account
  • Username
    the login username for the user authorized to manage the Analytics account
    (should include Web Service Access privileges)
  • Password
    the login password for the authorized user
  • Analytics Data Center
    the URL of the Analytics data center for the account
  • Report Suite
    the name of the Analytics report suite to use

Adobe Analytics Report Suite for Video Reporting

Using the Adobe Marketing Cloud's Report Suite Manager, Analytics report suites can be configured so that a community site may be enabled to provide reports for Communities features. 

By signing in to Adobe Marketing Cloud with Company Name and Username, it is possible to configure a new or existing report suite to have :

  • 11 Conversion Variables (evars)
    • evar1 through evar11 enabled
    • can repurpose (rename) existing evars or create new ones to use for Communities features
  • 7 Success Events (events)
    • event1 through event7 enabled
    • type Counter
      • not Counter (no subrelations)
    • can repurpose (rename) existing events or create new ones to use for Communities features
  • Video Management
    • Video Reporting console
      • enable Video Core
      • select Save
    • Video Core measurement console
      • select Use Solution Variables
      • select Save

If using a new report suite, be aware that a new report suite may only have 4 evars and 6 event variables, while 11 evars and 7 event vars are required for Communities.

If using an existing report suite, it may be necessary to modify the variable mapping prior to activating the Analytics framework for a community site.  Contact your account representative for any concerns regarding the variables dedicated to Communities.

Precaución:

If using an existing report suite that already uses variables within

  • evar1 through evar11
  • event1 through event7

Then before the community site is published, it is important to restore the pre-existing mapping by moving the AEM variables that were automatically mapped to Analytics variables when Analytics was enabled for a community site.

To restore the pre-existing mapping and move AEM variables to other Analytics variables, see the section on Modifying Analytics Variable Mapping.

Failure to do so may result in unrecoverable data loss.

Video Heartbeat Analytics

When Video Heartbeat Analytics is licensed, a Marketing Cloud Org Id is assigned.

To enable Video Heartbeat reporting after configuring the Analytics report suite for video reporting :

The Marketing Cloud Org Id may be entered at the time of community site creation or later by modifying the community site properties.

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When Video Heartbeat Analytics is enabled, the Javascript (JS) code for the video player instantiates the video heartbeat library code (also in JS) which handles all the logic for sending video status updates to the Analytics video tracking servers every 10 seconds (not configurable) and eventually sending a cumulative report of the video session to the main Analytics servers.  

If not enabled, the video heartbeat code is never instantiated and only the video progress and resume position tracking is persisted to SRP for reporting.

AEM Analytics Cloud Service Configuration

To create a new Analytics Integration, which integrates Adobe Analytics with the AEM community site, using the standard UI on the author instance  :

  • from global navigation : Tools, Deployment, Cloud Services
  • scroll down to Adobe Analytics
  • select either Configure Now or Show Configurations
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Create Configuration Dialog

  • select [+] icon next to Available Configurations to create a new configuration

On the Create Configuration dialog, the values to be entered identify the configuration.

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  • Title
    (required) A display title for the configuration.
    For example, enter Enablement Community Analytics
  • Name
    (optional) If not specified, the name will default to a valid node name derived from the title.
    For example, enter communities
  • Template
    Select Adobe Analytics Configuration
  • Select Create 
    • launches configuration page and opens Analytics Settings dialog

Analytics Settings Dialog

The initial creation of a new Analytics configuration results in the display of the configuration and a new dialog for entry of the Analytics Settings.  This dialog requires the prerequisite account information obtained from the account representative.

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  • Company
    the company that is associated with the Adobe Analytics account
  • Username
    the login username for the user authorized to manage the Analytics account
  • Password
    the login password for the authorized user
  • Data Center
    select the Analytics data center hosting the report suite
  • Do not add tracking tag to page
    leave as default (unchecked)
  • Use AppMeasurement
    leave as default (unchecked)
  • Do not import page impressions nightly (author)
    leave as default (unchecked)
  • Do not import page impressions nightly (publish)
    leave as default (checked)

To save the settings :

  • select Connect to Analytics
    • if not successful,
      • verify entries do not contain leading spaces
      • try a different data center
      • contact your account representative
  • select OK
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Create Framework

After successful configuration of the basic connection to Adobe Analytics, it is necessary to create or edit a framework for the community site.  The purpose of the framework is to map Communities feature (AEM) variables to Analytics (report suite) variables.  

  • select [+] icon next to Available Frameworks to create a new framework
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  • Title
    (required) A display title for the framework
    For example, enter Enablement Community Framework
  • Name
    (optional) If not specified, the name will default to a valid node name derived from the title.
    For example, enter communities
  • Template
    Select Adobe Analytics Framework
  • Select Create

Creating the Analytics Framework opens the framework for configuration.

AEM Analytics Framework Configuration

The purpose of the framework is to map AEM variables to Analytics variables (evars and events).   The Analytics variables available for mapping are defined in the report suite.

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Select Report Suite

Select the report suite that has been set up for video reporting.  

If a report suite has not yet been created or not properly set up, see the previous section :
    Adobe Analytics Report Suite for Video Reporting

The Sidekick is not needed and may be minimized so that it does not obstruct access to the Report Suites settings.

Report Suites dialog before and after selecting 'Add Item'

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  1. Select Add Item +
    two drop down boxes appear
  2. choose a Report suite
    the report suites associated with the Company account should be available for selection
  3. Select Yes in the dialog that opens :
    Load default server settings?
    Do you want to load the default server settings and overwrite current values in the Server section?
  4. choose a Run Mode
    choose publish
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The Analytic cloud service and framework are now complete.  The Mappings will be defined once a community site has been created with this Analytics service enabled.

Enable Analytics for a Community Site

Enable for New Community Site

To add the Analytics cloud service while creating a new community site :

  • in step 3
  • under the ANALYTICS tab :
    • check the Enable Analytics checkbox
    • choose the framework from the drop-down box
  • Optionally, return to the Analytics framework configuration to adjust the variable mappings.

Enable for Existing Community Site

To add the Analytics cloud service to an existing community site :

  • navigate to the Communities, Sites console
  • select the community site's Edit Site icon
  • select the SETTINGS
  • in the Analytics section :
    • check the Enable Analytics checkbox
    • choose the framework from the drop-down box
  • Optionally, return to the Analytics framework configuration to adjust the variable mappings.

Enable for Customized Sites

In order for Analytics tracking and import to work properly for a community site, a page element with the scf-js-site-title class and href attributes must be present.  Only one such element should exist on the page, such as it does in an unmodified sitepage.hbs script for a community site.   The value of siteUrl is extracted and sent to Adobe Analytics as the site path.

# present in default sitepage.hbs
# only one scf-js-site-title class should be included
# this example sets it to be hidden as it serves no visual purpose
<div 
    class="navbar-brand scf-js-site-title" 
    href="{{siteUrl}}.html" 
    style="visibility: hidden;"
>
</div>

For a customized community site that overlays the sitepage.hbs script, ensure the element is present.  The siteUrl variable will be set when rendered on the server before serving to the client.

For a generic AEM site that includes Communities components, but is not created with the site creation wizard, it is necessary to add the element.   The value of the href should be the path to the site.  For example, if the site path is /content/my/company/en, then use :

<div 
    class="navbar-brand scf-js-site-title" 
    href="/content/my/company/en.html" 
    style="visibility: hidden;"
>
</div>

Analytics for Communities Features

Analytics is automatically used for several Communities features.

The author environment's OSGi configuration, AEM Communities Analytics Component Configuration, provides a listing of the components that have been instrumented for Analytics.  The automatic mapping of variables is determined by the components listed.

If new custom components are created that are instrumented for Analytics, they should be added to this list of configured components.

Component Configuration

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Note : the journal components are used to implement the blog feature.

Mapped Analytics to AEM Variables

Once the community site is saved with Analytics enabled and the cloud config framework selected, the AEM variables will be automatically mapped to the Analytics evars and events beginning with evar1 and event1, respectively, and incrementing by 1.  

If using an existing report suite that mapped any of the variables within evar1 through evar11 and event1 through event7, it will be necessary to remap the AEM variables and restore the original mapping.

Following is an example of default mappings after following the getting started tutorial :

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Map of eVars sent with each event

  Enablement
Resource
Type
Site
Title
Function
Type
Group
Title
Group
Path
UGC
Type
UGC
Title
User
(Member)
UGC
Path
Site
Path
  eVar1 eVar2 eVar3 eVar4 eVar5 eVar6 eVar7 eVar8 eVar9 eVar10
event1
Resource Play
(a) - - - - - - - (i) -
event2
SCFView
(a) (b) (c) (d) (e) (f) (g) (h) (i) (j)
event3
SCFCreate (Post)
- (b) (c) (d) (e) (f) (g) (h) (i) (j)
event4
SCFFollow
- (b) (c) (d) (e) (f) (g) (h) (i) (j)
event5
SCFVoteUp
- (b) (c) (d) (e) (f) (g) (h) (i) (j)
event6
SCFVoteDown
- (b) (c) (d) (e) (f) (g) (h) (i) (j)
event7
SCFRate
- (b) (c) (d) (e) (f) (g) (h) (i) (j)

Examples for eVar values :

  • (a) MIME type : video/mp4
  • (b) community site title : Geometrixx Communities
  • (c) community function name : Forum
  • (d) community group name : Hiking
  • (e) path to community group content : /content/sites/communities/en/groups/hiking
  • (f) UGC component resourceType : social/forum/components/hbs/topic
  • (g) UGC component title : Hiking Topics
  • (h) login (authorizableId) : aaron.mcdonald@mailinator.com
  • (i) SRP path to UGC : /content/usergenerated/asi/.../forum/jmtz-topic3
      or path of component to follow : /content/sites/communities/en/jcr:content/content/primary/forum
  • (j) path to community site content : /content/sites/community/en

Modifying Analytics Variable Mapping

The mapping of Analytics evars and events to AEM variables is visible from the framework configuration after Analytics is enabled for a community site.

After Analytics has been enabled and before the community site is published, the mapping may be altered in the framework by dragging the desired Analytics evar or event from the left rail and dropping it into the relevant row in the mapping table.

To avoid duplicate mappings, be sure to remove the replaced Analytics evar or event from the row by hovering over it and selecting the "X" which appears to the right of the Analytics variable element.

If Communities evars and events overwrite mappings that pre-existed in the report suite, then to avoid data loss, assign the AEM variables for Communities features to other Analytics evars and/or events and restore the original mappings.

Precaución:

It is important to remap before the community site is published with Analytics enabled, else there is risk of data loss.

Example Step 1 : Dragging Analytics evar14 into mapping table

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Example Step 2 : Selecting 'x' to remove replaced evar11

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Example Step 3 : AEM var eventdata.siteId remapped to Analytics evar14

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Publishing the Community Site

Verify Analytics to AEM Variable Mapping

It is wise to verify the variable mapping prior to publishing the community site, which also publishes the Analytics cloud service and framework.

Precaución:

If using an existing report suite that already uses variables within

  • evar1 through evar11
  • event1 through event7

Then before the community site is published, it is important to restore the pre-existing mapping and move the Communities AEM variables that were automatically mapped (when Analytics was enabled for the community site) to other Analytics variables.  This re-mapping should be consistent across all Communities components.

Failure to do so may result in unrecoverable data loss.

Primary Publisher

When the deployment chosen is a publish farm, then one AEM publish instance must be identified as the primary publisher for polling Adobe Analytics for report data to write to SRP.

By default, the AEM Communities Publisher Configuration OSGi configuration identifies its publish instance as the primary publisher, such that all publish instances in a publish farm would self-identify as the primary.  

Therefore, it is necessary to edit the configuration on all secondary publish instances to uncheck the Primary Publisher checkbox.

For specific instructions, see the primary publisher section of Deploying Communities.

Precaución:

It is important that the primary publisher be configured to prevent polling from multiple publish instances.

Replicate the Crypto Key

The Adobe Analytics credentials are encrypted. To faciitate the replication or transmission of encrypted analytics credentials between author and publishers, all AEM instances must share the same master encryption key.

To do so, follow the instructions at Replicate the Crypto Key

Publish Community Site and Analytics Cloud Service

Once the Analytics cloud service has been enabled for a community site and, if necessary, the mapping of Analytics to AEM variables has been adjusted, it is necessary to replicate the configuration to the publish environment by (re)publishing the community site.

Obtaining Reports from Analytics

Report Management

The author and primary publisher's OSGi configurationAEM Communities Analytics Report Management, is used to query Analytics.

On author, the queries are for real time reports.

On the primary publisher, the queries are used to provide information in preparation for the Report Importer's Analytic data import.

The query interval defaults to 10 seconds.

Report Importer

Once an Analytics enabled community site has been published, the primary publisher's OSGi configurationAEM Communities Analytics Report Importer, may be configured to set the default polling interval for those configurations which are not individually configured in CRXDE.

The polling interval controls the frequency of requests to Adobe Analytics for data to be pulled and saved into SRP.  

When the data may be categorized as "big data", more frequent polling may put a large load on the community site.

The default polling Import interval is set to 12 hours.

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Component Report Customization

Presently, to customize the metrics to track, nodes are created in the repository that define time periods for which to generate a report on that metric.  

The forum topic is presently the only example of this customization :

  • on the primary publisher
  • sign in with administrative privileges
  • navigate to CRXDE Lite
  • under the jcr:content node of the language root
    • for example, /content/sites/engage/en/jcr:content
  • navigate to the component configured for Analytics reporting
    • for example, analytics/reportConfigs/social_forum_components_hbs_topic
  • notice the time periods created
    • last30Days
    • last90Days
    • thisYear
  • notice the total node
    • modifying the interval property will override the Report Importer interval
    • the value is in seconds, and is set to 4 hours (14400 seconds)
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Manage user data in Analytics

Adobe Analytics provides APIs that allow you to access, export, and delete user data. For more information, see Submit Access and Delete Requests.

Resources

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