Attribution AI | Product description

Attribution AI

Effective: 31 January 2023
Last updated: 31 January 2023

Products and Services

License Metric

Attribution AI

Per 1,000,000 Attribution AI Insights

Add-ons

Healthcare Shield

Per Each

Privacy and Security Shield

Per Each

What is Attribution AI?

Attribution AI enables Customer to measure and optimize consumer experiences by applying pre-built machine learning models that help to reveal the impact of individual consumer interactions on consumer conversion.

Attribution AI: Product limitations

Entitlements:

  • Attribution AI. Customer may generate up to the number of Attribution AI Insights authorized in the Sales Order.

Scoping Parameters:

  • Data Storage. Customer may store up to 5 terabytes of data in the Data Lake in conjunction with its use of Attribution AI Insights.

Static Limits:

  • Attribution AI. Customer may create up to 35 Attribution AI Model per year.
  • Automated Dataset Expiration. Customer may schedule up to 20 automated dataset expiration work orders per month.
  • Average Attribution Touchpoints per Conversion. Customer may configure Attribution AI Model to analyze the impact of up to an average of 60 independent touchpoints on a specified conversion event.
  • Average Region-based Models per Attribution AI Model. Customer may configure up to 10 region-based iterations of each Attribution AI Model. 
  • Batch Data Activation. Customer may export, through batch, up to 3 times the number of authorized Attribution AI Insights per year.
  • Data Landing Zone. Customer will receive access to 1 Data Landing Zone per Sandbox. The maximum data Customer may store across all Data Landing Zones is equal to the total data storage provided in connection with all with Adobe Experience Platform Product and Services licensed by Customer. Customer may use the Data Landing Zone solely to move Customer Data into and out of Adobe Experience Platform. Data will automatically be deleted from the Data Landing Zone after 7 days.
  • Reporting. Customer’s access to aggregated and anonymous reporting tools may be provided through third-party systems. Adobe will provide Customer with access to any such system.
  • Sandboxes. Attribution AI includes up to 5 Sandboxes.
  • Unlicensed Features. For Customers licensing Attribution AI independent of the underlying AEP Service:
    • Certain aspects of Attribution AI may be provided through Adobe Experience Platform; but
    • Customer is not licensed to, and must not, access or use the Query Service except for in conjunction with Bundled Services, unless separately licensed by Customer and Customer is not licensed to, and must not access or use the Profile Service, Identity Service or Segmentation Service components in Adobe Experience Platform unless licensed separately by Customer.

For customers licensing Attribution AI as an add-on to Customer Journey Analytics, Customer is subject to the use limitations associated with Customer Journey Analytics.
 

Definitions

Adobe Experience Platform means an open and extensible collection of services that allows Customer to create and manage actionable Person Profiles using various sources across its enterprise and to analyze data to derive insights and drive personalized experiences.

Attribution AI enables Customer to measure and optimize consumer experiences by applying pre-built machine learning models that help to reveal the impact of individual consumer interactions on consumer conversion. Customer may generate up to the number of Attribution AI Insights authorized in the Sales Order.

Attribution AI Model means an Attribution AI machine learning model employed to predict a specified outcome.

Attribution AI Insight is an individual machine learning explanation of a conversion explained by marketing activities. One or more Attribution Insights are produced for each unique identifier processed through an Attribution AI Model during each Scoring Run.

Data Landing Zone means a cloud-based data storage facility for temporary file storage provisioned with Adobe Experience Platform that Customer may use, as an option, to move Customer data into and out of Adobe Experience Platform. Data Landing Zones are a Shared Feature.

Entitlements means usage limits that are strictly monitored and enforced by Adobe. Should Customer exceed an Entitlement, Customer may be obligated to pay overusage fees or license additional capacity.

First-generation Data means raw data (i.e., data that has not been enriched with insights, correlations, audiences, etc. via Adobe Experience Platform) directly ingested into Adobe Experience Platform from Customer’s data stores or Adobe Experience Cloud solutions.

Healthcare Shield is an Adobe Experience Platform Add-on designed to provide access to the following advanced privacy, governance, and security capabilities: automated consent policy enforcement, customer managed keys, extended thresholds for automated dataset expiration (up to 50 work orders per month). Healthcare Shield must be licensed with any and all of the following application services that Customer licenses: (i) Real-Time Customer Data Platform Prime or Ultimate - B2C Edition, or B2P Edition (for Consumer Audience only), (ii) Adobe Journey Optimizer, (iii) Customer Journey Analytics, and (iv) Attribution AI. The Healthcare Shield add-on must be added to Customer’s license(s) to (i), (ii), (iii), and (iv) or any combination licensed by Customer. Healthcare Shield may be included in one Sales Order or separate Sales Orders.

Instance means a single Adobe Experience Platform instance associated with one Adobe Experience Cloud Organization (IMSOrg) provisioned to Customer. Instance is a Shared Feature.

Privacy and Security Shield is an Adobe Experience Platform Add-on enabling Customer to access the following advanced privacy, governance, and security capabilities: automated consent policy enforcement, customer managed keys, extended thresholds for automated dataset expiration (up to 50 work orders per month). Privacy and Security Shield must be licensed with any and all of the following application services that Customer licenses: (i) Real-Time Customer Data Platform Prime or Ultimate - B2C Edition, or B2P Edition (for Consumer Audience only), (ii) Adobe Journey Optimizer, (iii) Customer Journey Analytics, and (iv) Attribution AI. Privacy and Security Add-on must be added to Customer’s license(s) to (i), (ii), (iii), and (iv) or any combination licensed by Customer. Privacy and Security Shield may be included in one Sales Order or separate Sales Order.

Sandbox means a logical separation within Customer’s Instance of any Adobe On-demand Service that accesses Adobe Experience Platform isolating data and operations. Sandboxes can either be used for production purposes or as Non-production Sandboxes. Sandboxes used for production purposes share the authorized entitlements of the base Adobe Experience Platform production system (measured cumulatively across all of Customer’s Sandboxes used for production purposes). Non-production Sandboxes share the authorized entitlements specified with non-production use cases (measured cumulatively across all of Customer’s authorized Non-Production Sandboxes). Sandboxes are a Shared Feature.

Second-generation Data means any data other than First-generation Data.

Scoping Parameters means usage limits that relate to the scoping of Customer’s proposed use case. Should Customer exceed a Scoping Parameter, Adobe will work with Customer to remedy the issue leading to overusage. Should Customer persistently exceed a Scoping Parameter, Customer may be required to license additional capacity.

Scoring Run means the processing of Profiles through an Attribution AI Model.

Shared Feature means a feature or functionality and its associated limitations that are shared (i.e., not additive) across all applicable Adobe Experience Platform-based Products and Services licensed by Customer. If any of Customer’s other applicable Adobe Experience Platform-based Product and Services provide a higher limitation (either because the base-level limitation is higher or because Customer has licensed an available add-on), the highest limit will apply to all of Customer’s applicable Adobe Experience Platform-based Products and Services, except as expressly set forth otherwise for such limitation.

Static Limit means a usage limit that relates to the technical boundaries of Adobe Experience Platform. Customer may not modify Static Limits.

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