Effective as of: August 2, 2021

Adobe Advertising Cloud is a cross-channel platform which offers customers the ability to: (1) plan, buy, manage, measure, analyze, and optimize: display, video, native, mobile, audio, Search, and Connected TV advertising campaigns, and (2) leverage dynamic ad templates to deliver relevant ad content to end users.

Definitions

• “Campaign” means the combination of one or more Templates with one or more collections of Advertising Materials linked together by a common idea, theme, or goal, as indicated by a number or name assigned by Adobe or Customer.
• “Feed/Template Project” means one of the following projects performed by Adobe:

(A)  The (1) creation of one new Template, and (2) performance of all services required to create one new Campaign that utilizes such new Template;

(B) The (1) creation of one new Template for use with an existing Campaign, and (2) performance of all services required to insert such new Template into the existing Campaign;

(C) The performance of all services required to create one new Campaign that uses (1) one existing Template, and (2) a new collection(s) of Advertising Materials; or

(D)  The performance of all services required to bring a new collection(s) of Advertising Materials into an existing Campaign that utilizes an existing Template(s).

• “Gross Media Cost” means the Net Media Cost plus the Tech/Service Fee.
• “Impression” means a single server call to the On-demand Service’s server.
• “Net Media Cost” means:
  

(A)   the actual amount of media spend in Accounts owned by Customer where Customer is responsible for contracting with and paying a Media Partner(s), including allocations for billing discrepancies; or

(B)    the costs associated with media buys purchased for Customer via Accounts owned by Adobe where Adobe is responsible for contracting with and paying a Media Partner(s), including allocations for billing discrepancies.

• “Tech/Service Fee” means the Unit Price percentage of the Gross Media Cost purchased by Customer.  For example, if Customer purchases gross media of $10,000 and the Unit Price is 30%, then the Gross Media Cost is $10,000, the Tech/Service Fee is $3,000, and the Net Media Cost is $7,000.  
  
• "Unit Price" means the price expressed as a percentage of Gross Media Cost.