Adobe Advertising Cloud | Product Description


Effective as of: August 2, 2021

What is Adobe Advertising Cloud?

Adobe Advertising Cloud is a cross-channel platform which offers customers the ability to: (1) plan, buy, manage, measure, analyze, and optimize: display, video, native, mobile, audio, Search, and Connected TV advertising campaigns, and (2) leverage dynamic ad templates to deliver relevant ad content to end users.

Products and Services  

License Metric

Type of Service

Adobe Advertising Cloud Advertising Measurement and Strategy Services (AMS) Subscription: Digital Per Stated Term On-demand
Adobe Advertising Cloud Creative Cost Per Thousands (CPM) Impressions On-demand
Adobe Advertising Cloud Creative: Feed/Template Flat Fee On-demand
Adobe Advertising Cloud Custom Creative Solutions Per Stated Terms or Flat Fee, as applicable On-demand

Adobe Advertising Cloud DSP

Gross Media Cost per year or per insertion order temrs, as applicable

On-demand

Adobe Advertising Cloud DSP: Private Inventory Smart Ad Serving  

Gross Media Cost per year

On-demand

Adobe Advertising Cloud DSP: Simple Ad Serving Cost Per Thousand (CPM) Impressions On-demand

Adobe Advertising Cloud DSP: Campaign Management Services 

Gross Media Cost per year

Professional Services related solely to the On-demand Services  

Adobe Advertising Cloud Search

Gross Media Cost per year

On-demand

Adobe Advertising Cloud Search: Media Management

Gross Media Cost per year

Professional Services related solely to the On-demand Services

Adobe Advertising Cloud Search: Set-Up Fee Flat fee On-demand

Definitions

  • “Campaign” means the combination of one or more Templates with one or more collections of Advertising Materials linked together by a common idea, theme, or goal, as indicated by a number or name assigned by Adobe or Customer.
  • “Feed/Template Project” means one of the following projects performed by Adobe:

(A)  The (1) creation of one new Template, and (2) performance of all services required to create one new Campaign that utilizes such new Template;

(B) The (1) creation of one new Template for use with an existing Campaign, and (2) performance of all services required to insert such new Template into the existing Campaign;

(C) The performance of all services required to create one new Campaign that uses (1) one existing Template, and (2) a new collection(s) of Advertising Materials; or

(D)  The performance of all services required to bring a new collection(s) of Advertising Materials into an existing Campaign that utilizes an existing Template(s).

  • “Gross Media Cost” means the Net Media Cost plus the Tech/Service Fee.
  • “Impression” means a single server call to the On-demand Service’s server.
  • “Net Media Cost” means:

(A)   the actual amount of media spend in Accounts owned by Customer where Customer is responsible for contracting with and paying a Media Partner(s), including allocations for billing discrepancies; or

(B)    the costs associated with media buys purchased for Customer via Accounts owned by Adobe where Adobe is responsible for contracting with and paying a Media Partner(s), including allocations for billing discrepancies.

  • “Tech/Service Fee” means the Unit Price percentage of the Gross Media Cost purchased by Customer.  For example, if Customer purchases gross media of $10,000 and the Unit Price is 30%, then the Gross Media Cost is $10,000, the Tech/Service Fee is $3,000, and the Net Media Cost is $7,000.  
  • "Unit Price" means the price expressed as a percentage of Gross Media Cost.

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