Effective as of 11 November 2025
What is Adobe Brand Concierge (“Brand Concierge”)?
Adobe Brand Concierge is an AI-powered conversational solution that transforms static browsing into dynamic, personalized conversations. It enables organizations to deliver on-brand, intelligent interactions across owned digital channels to help consumers and business buyers discover, evaluate, and act with confidence guided by the brand's voice and values.
| Products and Services | License Metric |
|---|---|
| Adobe Brand Concierge | Per 1,000 Conversations per year |
Product Limitations
- Conversations. Customer may use up to the number of Conversations authorized in the Sales Order. Conversations are licensed annually and do not roll over into the following Contract Year.
- Customer Sites. Customer may only deploy Brand Concierge on Customer Sites excluding mobile applications.
- Sandboxes. Brand Concierge includes up to 5 Sandboxes.
- Brand Concierge Instances. Customer may deploy 1 Brand Concierge Instance per Sandbox within an IMS Organization. Adobe may make available to Customer up to 10 Brand Concierge Instances per Sandbox within an IMS Organization, at Adobe’s sole discretion.
- Knowledge Sources. Customer may ingest content from Customer-owned content repositories subject to the following limits:
- URLs. Text content ingested from up to 25,000 URLs limited to 4 megabytes per page at a weekly upload frequency. Only one active URL dataset can be associated with each Brand Concierge Instance.
- Product Catalogs (.json upload). Limited to 10,000 products at a weekly upload frequency. Only one active product catalog dataset can be associated with each Brand Concierge Catalog.
- TPM. Brand Concierge may process maximum TPM (Turns per minute) up to 0.1% of the annual number of licensed Conversations (e.g., 100,000 Conversations = 100 TPM). Throttling may be applied if the limit is exceeded.
- Data Collection. Customer is limited to the single datastream and dataset as created during the Brand Concierge setup, configured to collect page-views, click-through source, and conversions. Customer may not add custom metrics or dimensions or use WebSDK to collect data for use cases outside of Brand Concierge unless licensed separately.
- Data Lake Storage:
- The total quantity of data ingested into the Data Lake per year, in conjunction with Customer’s Brand Concierge use case, many not exceed 100 kilobytes multiplied by the number of Conversations licensed by Customer. Customer’s entitlement to Data Lake storage for Brand Concierge is in addition to Customer’s entitlement to other Data Lake storage.
- Data Lake storage may only be used for the purpose of fulfilling the analytical requirements of Brand Concierge and may not be used by Customer for other use cases.
- Data Landing Zone. Customer will receive access to one Data Landing Zone per Sandbox. The maximum data Customer may store across all Data Landing Zones is equal to the total data storage provided in connection with all Adobe Experience Platform Products and Services licensed to Customer. Customer may use the Data Landing Zone solely to move Customer Data into and out of Adobe Experience Platform. Data will be automatically deleted from the Data landing Zone after 7 days.
- Customer Defined Data Labels and Usage Policies. Customer may create up to 3 Customer Defined Data Labels and up to 3 Customer Defined Data Usage Policies to tailor the Adobe-provided data governance framework.
- Ad Hoc Queries. Customer’s right to use Query Service is limited to running Ad Hoc Queries and supports up to 1 concurrent User and up to 1 concurrently running Ad Hoc Query. Ad Hoc Queries will time out after 10 minutes and are limited to 50,000 rows of results.
- Concurrent Report Requests. Customer is limited to 2 Concurrent Report Requests.
- Monthly Report Requests. Customer is limited to 100,000 monthly Report Requests.
- Unlicensed Features. Certain aspects of Adobe Experience Platform may be accessible within Brand Concierge, but unless licensed separately, Customer is not licensed to, and must not access or use any features in Adobe Experience Platform not contemplated by Customer’s license to Brand Concierge, including without limitation Adobe Journey Optimizer, Customer Journey Analytics, Real-Time Customer Data Platform or their components. In addition, unless licensed separately Customer is not licensed to and must not access or use the Data Lake, except in conjunction with Brand Concierge.
DEFINITIONS
- Ad Hoc Query means a query generated from the PostgreSQL interface to the Data Lake.
- Adobe Experience Platform means an open and extensible collection of services that allows Customer to create and manage actionable profiles using various sources across its enterprise and to analyze data to derive insights and drive personalized experiences.
- Brand Concierge Instance means a deployed and running version of Brand Concierge, with its associated configuration (knowledge sources, etc.) to create a brand-specific experience.
- Concurrent Report Requests means the simultaneous Report Requests that users make of the reporting engine powering Brand Concierge.
- Contract Year means the 12 months from the License Term Start Date or each subsequent 12 months thereafter.
- Conversation means a session of two-way interactions between an End User and Brand Concierge. A Conversation is counted once for each calendar day that the Conversation is active.
- Customer Defined Data Labels means tailored data labels created within Adobe Experience Platform by Customer for its specific use cases. Customer Defined Data Labels are a Shared Feature.
- Customer Defined Data Usage Polices means tailored data usage policies created within Adobe Experience Platform by Customer for its use cases. Customer Defined Data Usage Policies are a Shared Feature.
- Data Lake means the analytical data store within Adobe Experience Platform.
- Data Landing Zone means a cloud-based data storage facility for temporary file storage provisioned with Adobe Experience Platform that Customer may use, as an option, to move data into and out of Adobe Experience Platform. Data Landing Zones are a Shared Feature.
- End User means any individual or entity of any kind that directly or indirectly through another user: visits, accesses, or uses the Customer Sites.
- Generative AI Feature is defined within the Specific Licensing Terms for Adobe Generative Artificial Intelligence Features, available at https://www.adobe.com/legal/terms/enterprise-licensing/genai-ww.html.
- IMS Organization means a framework of policies and technologies for ensuring that the right individuals have access to the right resources at the right times for the right reasons. IMS is used to manage user identities, authentication, authorization, and access control within an organization.
- Non-production Sandbox means a Sandbox that can be used exclusively for non-production development and testing.
- TPM (Turns per Minute) means a measure of peak inbound volume (the number of Turns processed per minute).
- Report Request means any data request made from the application that results in a query of the analytics reporting engine in Brand Concierge.
- Sandbox means a logical separation within Customer’s instance of any Adobe On-demand Service that accesses Adobe Experience Platform isolating data and operations. Sandboxes can either be used for production purposes or as Non-production Sandboxes. Sandboxes used for production purposes share the authorized entitlements of the base Adobe Experience Platform production system (measured cumulatively across all of Customer’s Sandboxes used for production purposes). Non-production Sandboxes share the authorized entitlements specified with non-production use cases (measured cumulatively across all of Customer’s authorized Non-Production Sandboxes). Sandboxes are a Shared Feature.
- Shared Feature means a feature or functionality and its associated limitations that are shared (i.e., not additive) across all applicable Adobe Experience Platform-based Products and Services licensed by Customer. If any of Customer’s other applicable Adobe Experience Platform-based Product and Services provide a higher limitation (either because the base-level limitation is higher or because Customer has licensed an available add-on), the highest limit will apply to all of Customer’s applicable Adobe Experience Platform-based Products and Services, except as expressly set forth otherwise for such limitation.
- Throttling means the enforced limit on how many Turns can be processed within a given timeframe.
- Turn means a unit of interaction consisting of one End User input plus one Brand Concierge response.
- URL (Uniform Resource Locator) means the location of a resource on the internet, such as a document or webpage.
