Last Updated: September 8, 2015

What is Adobe Media Optimizer - Dynamic Creative Optimization? 

Adobe Media Optimizer - Dynamic Creative Optimization allows customers to leverage dynamic ad templates and to deliver relevant ad content to users.

Products and Services License Metric Type of Service
AMO: OD DYNAMIC CREATIVE OPTIMIZATION CPM MONTHLY IMPRESSION ON-DEMAND
AMO: OD DCO IMPLEMENTATION PROJECT FLAT FEE PER IMPLEMENTATION PROJECT ON-DEMAND  

Product Limitations

Customer must purchase at least one AMO: OD DCO IMPLEMENTATION PROJECT when it purchases AMO: OD DYNAMIC CREATIVE OPTIMIZATION.

Definitions

Campaign means the combination of one or more Templates with one or more collections of Advertising Materials linked together by a common idea, theme, or goal, as indicated by a number or name assigned by Adobe or Customer.

Impression means a single ad call to the On-demand Service’s server.

Implementation Project means one of the following projects performed by Adobe:

(A)  The (1) creation of one new Template, and (2) performance of all services required to create one new Campaign that utilizes such new Template;

(B) The (1) creation of one new Template for use with an existing Campaign, and (2) performance of all services required to insert such new Template into the existing Campaign;

(C) The performance of all services required to create one new Campaign that uses (1) one existing Template, and (2) a new collection(s) of Advertising Materials; or

(D)  The performance of all services required to bring a new collection(s) of Advertising Materials into an existing Campaign that utilizes an existing Template(s). 

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