Adobe Media Optimizer - Dynamic Creative Optimization allows customers to leverage dynamic ad templates and to deliver relevant ad content to users.
|Products and Services||License Metric||Type of Service|
|AMO: OD DYNAMIC CREATIVE OPTIMIZATION||CPM MONTHLY IMPRESSION||ON-DEMAND|
|AMO: OD DCO IMPLEMENTATION PROJECT||FLAT FEE PER IMPLEMENTATION PROJECT||ON-DEMAND|
Customer must purchase at least one AMO: OD DCO IMPLEMENTATION PROJECT when it purchases AMO: OD DYNAMIC CREATIVE OPTIMIZATION.
Campaign means the combination of one or more Templates with one or more collections of Advertising Materials linked together by a common idea, theme, or goal, as indicated by a number or name assigned by Adobe or Customer.
Impression means a single ad call to the On-demand Service’s server.
Implementation Project means one of the following projects performed by Adobe:
(A) The (1) creation of one new Template, and (2) performance of all services required to create one new Campaign that utilizes such new Template;
(B) The (1) creation of one new Template for use with an existing Campaign, and (2) performance of all services required to insert such new Template into the existing Campaign;
(C) The performance of all services required to create one new Campaign that uses (1) one existing Template, and (2) a new collection(s) of Advertising Materials; or
(D) The performance of all services required to bring a new collection(s) of Advertising Materials into an existing Campaign that utilizes an existing Template(s).