Adobe Primetime Ad Decisioning | Product description

Last updated: August 12, 2015

What is Primetime Ad Decisioning?

Adobe Primetime Ad Decisioning is a platform that helps video publishers manage their ad inventory on IP-enabled platforms, with tools for forecasting impressions, managing campaigns, allocating sales rights, and dynamically selecting ads.

Products or Service License Metric Deployment
Primetime Ad Decisioning

Display Impression or

Video Impression

On-demand Service


Display Impression is any graphical format advertisement including companion banners or static images displayed in or adjacent to Customer Content or an Ad Player.

Video Impression is a single instance of a pre-roll, mid-roll, post-roll, overlay or other linear advertisement displayed in or adjacent to Customer Content or a Customer Player.