|Product or Service||License Metric||Deployment|
|Adobe Primetime TV Media Management||Gross Media Spend, or Impression; plus Campaign Fees and Media Fees||On-demand service|
Impressions means the number of times an Advertisement is served to, and received by, a visitor viewing Media Company’s Ad Inventory, as measured by Adobe.
Campaign Fees means fees for services associated with a Media Campaign, such as custom measurement studies, verification services, or creation of specialized Creative Content units, ad serving, data, and hosting, (excluding acquisition of Advertising Inventory (Media Fees), and existing integrations), as Media Fees are priced within the On-demand Service based on Customer's selection.
Media Fees means the fees for Media Campaigns run through the On-demand Service for the Advertising Inventory used to deliver the Media Campaigns as such are priced in the On-demand Service.