Adobe Workfront | Product Description

Effective as of 16 October 2025

What is Adobe Workfront?

Adobe Workfront is a suite of cloud-based solutions designed to streamline planning and orchestration, project management, collaboration, and resource management, aided by the power of AI and automation, all in service of building and delivering a marketing system of record.

Adobe Workfront offers three connected modules to unlock enterprise work management speed and scale:

Workflow is an enterprise work management solution that helps organize, prioritize, track, and manage work efficiently. It includes key capabilities such as project management, resource management, and capacity planning – designed to help teams focus, create, and deliver the best possible work.

Planning provides a central platform for managing the marketing lifecycle. The application allows organizations to create and manage marketing metadata, build high-value data visualizations like campaign briefs, timelines, spreadsheet style tables, and calendars, and ensure that plans connect directly to work execution. Planning is built with the flexibility to allow any organization, group, or team to model their operations for comprehensive visibility.

Automation & Integration features two enterprise-grade applications to support business needs. Workfront Fusion and Adobe App Builder allow you to integrate solutions, automate work, and create custom user interfaces purpose-built to extend the value of your Adobe solutions.

Adobe Workfront: Workflow Packages and Bundles

Each Workfront package includes Standard Features, defined as work management, reporting and analytics, asset review/approval/proofing, demand management, resource management, Workfront AI Assistant (basic functions), and standard integrations. The Standard Features include REST API Access (limited to 3,000 actions per license every 24 hours), as well as event subscriptions (limited to 3,000 subscriptions per license every 24 hours). Standard Features also include 30 GB of data storage per license and one (1) custom-refresh sandbox environment. Additional features are included based on the package licensed by Customer:

Additional versions of the Planning + Workflow bundle not listed above may be purchased that include a combination of the lower tier package functionality. Permutations of Planning (Select, Prime, Ultimate) and Workflow (Select, Prime, Ultimate) will include the features designated per package tier as documented above.

V2 Packages: If Customer has purchased a V2 version of Adobe Workfront, the base entitlement will include the capabilities per package documented above and, in addition, a limited version of Frame.io and the Adobe Content Platform (ACP) storage. This version provides a subset of Frame.io functionality (the Frame Viewer) integrated natively within Workflow. Customers can make decisions on all non-video content based on their Workflow package and User type. Video requests are limited, with the ability to generate video approval workflows capped at 10% of the organization’s total paid License count (Light + Standard Users). Video limits do not apply to Users who are licensed for the full version of Frame.io.

In addition to the Packages described above, Customer can purchase professional services packages based on standard package pricing.

Entitlements and Product Limitations

Scoping Parameters

The User types (External User, Contributor User, Light User, Standard User) include the following functions:

Contributor User and External User Automatic Upgrade: Per the External User and Contributor User Features above, External Users and Contributor Users have access to capped review and approval of proofs and documents. This cap functions on a per-User per-month basis as follows:

Workflow Select Package: 3 decisions per Contributor User per month
Workflow Prime Package: 5 decisions per Contributor User per month
Workflow Ultimate Package: 7 decisions per Contributor User per month

If a Contributor User exceeds this cap, that User will be automatically upgraded to a Light User for the remainder of Customer’s then-current contract term. External users will not be automatically upgraded. This automatic upgrade is not subject to any over-allocation charges or penalties. Customer may revert any such upgraded User to a Contributor User at any time.

Performance Guardrails

Workfront Planning: In Workfront Planning, common data structure, custom records, connected records, and data visualization allow Users to solve for frequent use cases; these include unifying work data across the operational lifecycle, strategic planning, campaign tracking and management, and work data customization. Each Workfront Planning package includes all core features, defined as the ability to create Workspaces, the ability to create custom records, manage records, connect records, model records, the ability to ingest documents for record creation, and the ability to create and share views. In Workfront Planning, a “Workspace” is a centralized location for teams to define their operations; a Workspace is a collection of “Record Types” (object types defined by Customer) used by a team and represents the team’s work lifecycle. A “Record” is an item of a defined Record Type in the Workspace (e.g. a “Campaign” can be a Record Type, and “Summer Campaign for EMEA” can be a Record in the Workspace of that Record Type).

Workfront Planning is available in three separate package levels: Planning Select, Planning Prime & Planning Ultimate.

• Planning Select:
  • Unlimited Workspaces
  • 25,000 Records per Workspace
  • 500,000 total Records
• Planning Prime:
  • Unlimited Workspaces
  • 500,000 records per Workspace
  • 2,000,000 total Records
  • Global Record Types
• Planning Ultimate:
  • Unlimited Workspaces
  • 1M Records per Workspace
  • Unlimited total Records
  • Global Record Types

User access to Workfront Planning is determined by the Users’ Workflow User type:

• Standard Workflow = Standard Planning access
  • Create: Workspaces, Records, views, connections, etc.
• Light Workflow User = Read-only Planning access
  • Can access views shared with them
• Contributor Workflow User = Read-only Planning access
  • Can access views shared with them

Workfront Data Connect: Workfront Data Connect allows the Customer to connect business intelligence tools to Workfront data, limited by the Compute Hours the Customer has been allotted. A “Compute Hour” represents the CPU processing time expended when data is transmitted from the Workfront data lake to an external business intelligence, downstream data processor, external data storage location, or other ad hoc query. The volume of data transmitted in a single Compute Hour will vary by customer and use case, as the underlying customer data size and the complexity of the query being executed will be unique. Customers with the Workflow Ultimate package will have an allotment of 150 Compute Hours per month for each month of the contract period. Workflow Ultimate customers, as well as customers with the Planning + Workflow, Workflow + Automation & Integration, and Planning + Workflow + Automation & Integration bundles, will also have access to establish direct connections through their own Snowflake account, using the direct Snowflake connection capability. Customers with the Workflow Select or Workflow Prime package may purchase data connect as an Add-On to obtain access to Data Connect functionality with an allotment of 75 Compute Hours per month for each month of the contract period. All customers may purchase additional Data Connect Add-Ons as needed, each increasing their total allotment by 75 Compute Hours per month for each month of the contract period.

Adobe Developer App Builder: The Product Description for Adobe Developer App Builder is available at https://helpx.adobe.com/legal/product-descriptions.html.

HIPAA-Ready Package: Adobe Workfront may be used by customers subject to HIPAA, but it is not a platform for the processing and storage of Personal Health Information (PHI). If Customer plans to use Workfront for limited processing of PHI, they are required by law to execute a Business Associate Agreement with Adobe, and this requires the purchase of the HIPAA-Ready Package. If Customer purchases the Select Package, the HIPAA-Ready Package may be purchased for a fee based on a percentage of Customer’s annual license fees. The HIPAA-Ready Package is included with the Workflow Prime and Ultimate packages and their cascading bundles.

Workfront Fusion Per-Operation Metric: An operation occurs in Workfront Fusion when Customer’s Fusion scenario performs a movement of data or other action; a Workflow Select, Prime, or Ultimate Package Customer that makes the minimum annual purchase of five hundred (500) Workfront Fusion Add-Ons is limited to 500,000 operations per month, but Customer may purchase additional Fusion Add-Ons as needed (in minimum increments of one hundred [100] Fusion Add-Ons). If Customer purchases the Workflow + Automation bundle or the Planning + Workflow + Automation & Integration bundle, Customer is not subject to this limitation, but Adobe reserves the right to halt Fusion processes that are unduly burdening the system and endangering the performance of the Fusion platform for other customers; in such cases, Adobe will support Customer in restructuring such processes to meet Customer’s needs without compromising the performance of the Fusion platform.

Suspension of Users for Improper Aggregated Activity: Customer may re-assign a license from one User to another according to Customer’s needs, but a single User account may not be used to manage the work of multiple individuals simultaneously or without the license being re-assigned in the system; Adobe may suspend the activity of a User reasonably suspected of this kind of usage, pending a review of such usage with the Customer and, potentially, the purchase of additional Users. Additionally, any use of APIs or other technical mechanisms to enable access to Workfront functionality by more individuals than the number of licensed Users will be considered a violation of licensing terms, and Adobe may suspend the associated Users, pending review and resolution with Customer.

Migration from Legacy License Types: When Customer migrates to the current Workfront license types from legacy offerings, Adobe may provision additional licenses beyond those purchased by Customer to prevent Customer’s Users from losing access to previously available functionality; Adobe will inform Customer of such additional licenses to allow Customer to make adjustments as necessary to prevent over-allocation. Customer will not be subject to over-allocation charges or penalties if the adjustments are made within ninety (90) days after the renewal/transaction of the migration.