Experience Platform, App Services and Intelligent Services | Product Description

Effective as of 24 July 2020

Adobe Experience Platform is an open and extensible platform that helps customers stitch data across the enterprise – powering real-time customer profiles that can be enhanced through data science and managed through data governance to drive personalized experiences.

Adobe Experience Platform is an open and extensible platform that helps customers stitch data across the enterprise – powering real-time customer profiles that can be enhanced through data science and managed through data governance to drive personalized experiences.

Customer’s use of Adobe Experience Platform is subject to the following:

Scoping Parameters. 

The following Scoping Parameters apply to Customer’s Adobe Experience Platform production purposes, without Add-ons:

• Profiles.  Customer may store and process up to the number of Profiles authorized in the Sales Order.
• Average Profile Richness.  Customer’s Average Profile Richness may be less than or equal to 600 kilobytes per Profile.
• Batch Segmentation Jobs.  Customer may process up to 175 Batch Segmentation Jobs per year.
• Second-generation Data Activation.  Customer may export, through batch, to any non-Adobe solution (directly or indirectly) an average of up to 120 kilobytes of Second-generation Data per Profile per year.
• Query Service Users.  Adobe Experience Platform supports approximately 1 concurrent Query Service User, subject to the Performance Guardrails and Static limits detailed below.
• Data Science Workspace Users.  Adobe Experience Platform supports approximately 5 concurrent Data Science Workspace Users, subject to the Performance Guardrails and Static Limits detailed below.
• Monthly Data Scanned or Written.  Customer may Scan/Write up to 2 megabytes of data per Profile per month.
• Profile Activation.  Customer may process up to 5 Profile Activation API Calls per Profile per year (i.e., Customer is entitled to make an aggregate number of Profile Activation API Call per year equivalent to 5 * the number of Profiles licensed in the Sales Order (e.g., 5 * 1,000,000 Profiles = an entitlement to make an aggregate of 5 million Profile Activation API Calls per year).

Performance Guardrails.

The following Performance Guardrails apply to Customer’s Adobe Experience Platform production purposes, without Add-ons:

• Concurrent Ad-hoc Queries.  Adobe Experience Platform supports up to 1 concurrent Ad-hoc Query across all Query Users.
• Concurrent Notebooks.  Adobe Experience Platform supports up to 5 concurrent Notebooks.
• Notebooks.  Adobe Experience Platform provides Users accessing a Notebook with up to:
  • 32 CPU Cores and 256 gigabytes of RAM of total CPU capacity across all Notebooks;
  • individual Notebooks can be configured with up to 16 CPU Cores and 112 gigabytes of RAM (taken from the cumulative CPU and RAM capacity across all Notebooks, as described above).
• Sandboxes.  Adobe Experience Platform provides Customer with up to 5 Sandboxes.  

Static Limits.  

• Ad-hoc Queries.  Ad-hoc Queries will time out after 10 minutes.
• Data Ingested per Year.  The total quantity of data ingested into Adobe Experience Platform per year may not exceed 5 times the Total Authorized Storage.
• Data Scanned per Segmentation Job.  The amount of data scanned to complete any single batch segmentation job may not exceed 20% of the Total Production Storage or Total Non-production Storage (as applicable).
• First-generation Data Activation.  Customer may export, through batch, to any non-Adobe solution (directly or indirectly) an average of up to 600 kilobytes of First-generation Data per Profile per year.
• Model Training Runs.  Model Training Runs will time out after 20 minutes.
• Preview/Estimate.  Adobe Experience Platform supports up to 5 concurrent Users of the preview/estimate functionality of the Segmentation Service.  Preview/estimate requests may take up to 30 seconds to complete.  If more than 5 preview/estimate Users are working concurrently, Customer may experience performance degradation.
• Segmentation Completion Time.  Batch segmentation jobs may take up to 7 hours to complete.

Customer Journey Analytics App Service enables Customer to access to an Analysis Workspace experience on Adobe Experience Platform that is different and distinct from the experience available in Adobe Analytics.

Scoping Parameters:

• Profiles. Customer may store up to the number of Profiles authorized in the Sales Order. 
• Data ingestion. Customer may ingest Customer Data from Adobe Experience Platform into Customer Journey Analytics App Service in an amount equal to authorized Total Production Storage during each year of the License Term. For example, if 1 million Profiles are contracted and the authorized Average Profiles Richness is 600 kB, the amount of Customer Data that may be ingested into Customer Journey Analytics Application Service is 1 million times 600 kB = 600 million kB or 600 GB which would be the authorized Total Production Storage. If Customer ingests additional Customer Data greater than the authorized Total Production Storage into Customer Journey Analytics App Service or licenses Richness Packs for its Adobe Experience Platform deployment, then Customer will be required to purchase Customer Journey Analytics Capacity Pack(s).  

Performance Guardrails: 

• Concurrent Requests. If more than 5 report requests are run concurrently, Customer may experience performance degradation. 

Static Limits: 

• Analytics. Customer must license a core Adobe Analytics SKU (i.e., Adobe Analytics Select, Prime or Ultimate) as a prerequisite to licensing Customer Journey Analytics App Service.
• Adobe Experience Platform.  Customer must license Adobe Experience Platform as a prerequisite to licensing Customer Journey Analytics App Service.
• Rows. Customer is limited to the display of 400 rows in the user interface.

Journey Orchestration App Service enables Customer to create and orchestrate cross-channel experience journeys that can be automatically triggered based on Customer’s pre-specified events.

Scoping Parameters:

• Profiles. Customer may store up to the number of Profiles authorized in the Sales Order. 

Performance Guardrails: 

• Journey Events.  Journey Orchestration App Service supports up to 5,000 Journey Events per second with standard configuration.  The performance limitations of Customer’s activation end points and data sources, including but not limited to Adobe Experience Platform, Adobe solutions, or other third-party services, may limit throughput which may require Customer to license additional capacity. 

Static Limits: 

• Adobe Experience Platform.  Customer must license Adobe Experience Platform as a prerequisite to licensing Journey Orchestration App Service.

Real-time Customer Data Platform App Service enables Customer to activate Profiles via pre-built destinations that Customer can select through the Real-time Customer Data Platform App Service user interface.  

Scoping Parameters:

• Profiles.  Customer may store up to the number of Profiles authorized in the Sales Order. 

Static Limits:   

• Adobe Experience Platform.  Customer must license Adobe Experience Platform as a prerequisite to licensing Real-time Customer Data Platform App Service.
• High Frequency Audiences.   Customer must license the High Frequency Audiences Add-on to Adobe Experience Platform as a prerequisite to licensing Real-time Customer Data Platform App Service.
• RT CDP Profile Activations.  Customer may only export up to 1,500 kilobytes per Profile per month to up to 100 pre-built destinations available within the Real-time Customer Data Platform App Service user interface. 
• Exporting Third-party Data from Audience Manager.  Customer Data flowing from Adobe Audience Manager to Experience Platform – Profile Service to be activated through Real-time Customer Data Platform App Service will be limited first party data sources only (i.e., third-party data sources must not be shared from Audience Manager). 
• Location of Destination Service.  The destination service functionality of Real-time Customer Data Platform App Service is located in North America.  Consequently, Customer Data associated with Profiles activated through Real-time Customer Data Platform App Service will flow through North America.

Attribution AI Intelligent Service enables Customer to measure and optimize consumer experiences by applying pre-built machine learning models that help to reveal the impact of individual consumer interactions on consumer conversion. 

Scoping Parameters:

• Insights. Customer may generate up to the number of Insights authorized in the Sales Order.
• Data Storage. For Customers licensing Attribution AI Intelligent Service independent of Adobe Experience Platform, Customer may store up to 5 terabytes of data.  For Customers licensing Attribution AI Intelligent Service as an add-on to Adobe Experience Platform, Customer is subject to the data storage limitations associated with Adobe Experience Platform.

Static Limits:

• Instances. Customer may create of up to 35 Instances per year. 
• Training Frequency. Customer may train each Instance up to 1 time per quarter. 
• Average Attribution Touchpoints per Conversion. Customer may only configure an Instance of Attribution AI Intelligent Service to analyze the impact of up to an average of 60 independent touchpoints on a specified conversion event.
• Average Region-based Models per Instance.  Customer may configure up to 10 region-based iterations of each Instance. 
• Batch Data Activation. For Customers licensing Attribution AI Intelligent Service independent of Adobe Experience Platform, Customer may export up to 3 times the number of authorized Insights per year.  For Customers licensing Attribution AI Intelligent Service as an add-on to Adobe Experience Platform, Customer is subject to the Batch Data Activation limitations associated with Adobe Experience Platform. 
• Reporting. Customer’s access to aggregated and anonymous reporting tools may be provided through third-party systems.  Adobe will provide Customer with access to any such system. 
• Adobe Experience Platform. For Customers licensing Attribution AI Intelligent Service independent of Adobe Experience Platform:
  • certain aspects of Attribution AI Intelligent Service may be provided through Adobe Experience Platform; but
  • Customer is not licensed to, and must not, access or use the Data Science Workspace, Query Service, Profile Service, Identity Service or Segmentation Service components Adobe Experience Platform.    

For customers licensing Attribution AI Intelligent Service as an add-on to Adobe Experience Platform, Customer is subject to the use limitations associated with Adobe Experience Platform.

Customer AI Intelligent Service enables Customer to develop personalized consumer experiences by applying pre-built machine learning models that reveal advanced predictions on individual consumer behavior and an understanding of why individual consumers might react in a certain way. 

Scoping Parameters:

• Insights: Customer may generate up to the number of Insights authorized in the Sales Order. 
• Data Storage: For Customers licensing Customer AI Intelligent Service independent of Adobe Experience Platform, Customer may store up to 5 terabytes of data.  For Customers licensing Customer AI Intelligent Service as an add-on to Adobe Experience Platform, Customer is subject to the data storage limitations associated with Adobe Experience Platform.

Static Limits:

• Instances. Customer is limited to the creation of up to 35 Instances per year. 
• Training Frequency. Customer may only train each Instance up to 1 time per quarter.
• Batch Data Activation. For Customers licensing Customer AI Intelligent Service independent of Adobe Experience Platform, Customer may only export up to 3 times the number of authorized Insights per year.  For Customers licensing Customer AI Intelligent Service as an add-on to Adobe Experience Platform, Customer is subject to the Batch Data Activation limitations associated with Adobe Experience Platform.
• Reporting. Customer’s access to aggregated and anonymous reporting tools may be provided through third-party systems.  Adobe will provide Customer with access to any such system.
• Adobe Experience Platform. For Customers licensing Customer AI Intelligent Service independent of Adobe Experience Platform:
  • certain aspects of Customer AI Intelligent Service may be provided through Adobe Experience Platform; but
  • customer is not licensed to, and must not, access or use the Data Science Workspace, Query Service, Profile Service, Identity Service or Segmentation Service components Adobe Experience Platform.    

For Customers licensing Customer AI Intelligent Service as an add-on to Adobe Experience Platform, Customer is subject to the use limitations associated with Adobe Experience Platform.

Additional Non-production Profiles means an increase in Customer’s authorized Non-product Profile volume.    

Additional Sandboxes means a pack of 10 additional Sandboxes.

Ad-hoc Query means an ad-hoc query generated from the Query Service Editor, PSQL Client, Customer’s BI Tool or Data Science Workspace.

Average Profile Richness means the sum of all data stored within Adobe Experience Platform (including but not limited to the Data Lake, Profile Service, Identity Service) at any point in time, divided by the number of authorized Profiles.

Average Non-Production Profile Richness means the sum of all data stored within Non-production Sandboxes at any point in time in the past 12-months, divided by the number of authorized Non-production Profiles.

Batch Data Activation means an increase in the quantity of Second Generation Data that Customer is authorized to export, through batch, to any non-Adobe solution (directly or indirectly), as detailed in the Sales Order.

Batch Segmentation Job means a call to execute the evaluation of defined segments, which may be initiated via Adobe Experience Platform APIs, the Adobe Experience Platform UI or any integrated Adobe solution.

Customer Journey Analytics Capacity is an add-on to Customer Journey Analytics App Service that increases the amount of Customer Data that Customer can ingest into Customer Journey Analytics App Service by 300 kilobytes per Profile.  Customer must license Customer Journey Analytics Capacity add-on Packs in a quantity that is greater than or equal to the number of Adobe Experience Platform Richness Packs licensed by Customer.

Data Science Workspace User means any user accessing and using Data Science Workspace or Notebooks.

Directly Identifiable Information means information that can be used to directly identify an individual person, including Stable Identifiers.

Directly Identifiable Profile means a merged Profile that includes Directly Identifiable Information.

First-generation Data means raw data (i.e., data that has not been enriched with insights, correlations, audiences, etc. via Adobe Experience Platform) directly ingested into Adobe Experience Platform from Customer’s data stores or Adobe Experience Cloud solutions.

High Frequency Audiences means (A) an increase in Customer’s authorized number of (i) Batch Segmentation Jobs from 175 per year to 1 per day, and (ii) Profile snapshots/exports from 175 per year to 1 per day, and (B) the inclusion of Streaming Segmentation.  High Frequency Audiences add-on Packs are licensed to support an Average Profile Richness of 300 kilobytes per Profile.  Customer must license High Frequency Audiences add-on Packs in a quantity that mirrors Customer’s authorized Average Profile Richness (e.g., if Customer’s authorized Average Profile Richness is 1500 kilobytes per Profile, Customer must license 5 High Frequency Audiences add-on Packs (i.e., 300 KB per Profile per Pack multiplied by 5 Packs).  

High Frequency Audiences Non-prod Profiles is an add-on to the combination of High Frequency Audiences and Additional Non-production Profiles that enables Customer to use the Additional Non-production Profiles to develop and test use cases involving High Frequency Audiences functionality.  High Frequency Audiences Non-prod Profiles add-on Packs are licensed to support an Average Non-production Profile Richness of 300 kilobytes per Non-production Profile.  Customer must license High Frequency Audiences Non-prod Profiles add-on Packs in a quantity that mirrors Customer’s authorized Average Non-production Profile Richness (e.g., if Customer’s authorized Average Non-production Profile Richness is 1500 kilobytes per Profile, Customer must license 5 High Frequency Audiences Non-prod Profiles add-on Packs (i.e., 300 KB per Non-production Profile per Pack multiplied by 5 Packs).

Identity Graph means observed relationships between 1 or more identities, which are determined to refer to the same individual.

Insight means an individual machine learning prediction or explanation of an outcome.  One or more Insight is produced for each Profile processed through an Instance during each Scoring Run.

Instance means an Intelligent Services machine learning model employed to predict a specified outcome (e.g., variant Customer AI Models might be produced to individual predict conversion propensity, free sign-up propensity, churn propensity, etc.).

Intelligence Pack means an add-on to Adobe Experience Platform increasing Customer’s Query Service and Data Science Workspace capabilities (inclusive of capabilities included with the base Adobe Experience Platform offering):

• Query Service Users from 1 to 10;
• Data Science Workspace Users from 5 to 10 and enabling Data Science Workspace Users to access recipes, models and services;
• number of concurrent Notebooks from 5 to 10;
• total CPU capacity across all Notebooks from 32 CPU Cores and 256 gigabytes of RAM to 128 CPU Cores and 512 gigabytes of RAM;
• addition of 12 CPU Cores, 224 gigabytes of RAM, 2 GPU Cores and 12 gigabytes of RAM of GPU capacity across all Notebooks;
• maximum amount of processing power and storage per Notebook from 16 CPU Cores and 112 gigabytes of RAM to 32 CPU Cores, 1 GPU Core, and 112 gigabytes of RAM (taken from the cumulative CPU, GPU and RAM capacity across all Notebooks, as described above)
• addition of 128 CPU Cores and 512 gigabytes of RAM in total CPU capacity to support non-Spark jobs;
• addition of 12 CPU Cores and 224 gigabytes of RAM, 2 GPU Cores and 32 gigabytes of RAM in total GPU capacity to support non-Spark jobs;
• addition of up to 20 concurrent non-Spark jobs;
• addition of 32 CPU Cores and 256 gigabytes of RAM in total head node capacity to support Spark jobs;
• addition of 96 CPU Cores and 768 gigabytes of RAM in total worker node capacity to support Spark jobs; and
• addition of up to 20 concurrent Spark jobs.

Should Customer license more than one Intelligence Pack, the increased capacity identified above will be added again to Customer’s overall entitlements (e.g., a customer licensing 2 Intelligence Packs will be entitled to a total of 20 Query Service Users, 20 Data Science Workspace Users; 20 concurrent Ad-hoc Queries, etc.).

Journey Events means an API call to be used to start, progress, or end journeys (including, but not limited to, API calls between Journey Orchestration App Service and Adobe Experience Platform Profile Service, Adobe solutions or third-party services).

Model Training Runs means the processing of Customer Data to train a machine learning model.

Non-production Profiles means copies of Profiles that can only be deployed in Non-production Sandboxes for development and testing purposes.

Non-production Sandbox means a Sandbox that can be used exclusively for development and testing with Non-production Profiles.  Unless Customer licenses Additional Non-production Profiles, Non-production Sandboxes may only support a volume of Non-production Profiles up to 10% of Customer’s licensed Profile commitment (measured cumulatively across all of Customer’s authorized Non-production Sandboxes).  Customer is entitled to up to: (i) an Average Non-production Profile Richness of 600 kilobytes per authorized Non-production Profile; (ii) 175 Batch Segmentation Jobs and Profile Snapshots/ Exports per year; and (iii) 120 Profile Activation API calls/ profile/year, for use in conjunction with its Non-production Sandboxes (measured cumulatively across all of Customer’s authorized Non-production Sandboxes).

Notebook means a Jupyter notebook or a notebook offering similar functionality.

Performance Guardrail means usage limits that relate to the scoping of Customer’s proposed use cases.  Should Customer exceed a Performance Guardrail, Customer may experience performance degradation; Adobe will not be responsible for such performance degradation.  Customers who consistently exceed a Performance Guardrail may elect to license additional capacity to avoid performance degradation.

Profile means a record of information representing an individual (including Directly Identifiable Profiles and Pseudonymous Profiles) as represented in the Profile Service.  Profile volumes are determined based on the default deterministic Identity Graph included with Adobe Experience Platform.

Pseudonymous Profile means a merged Profile that includes no Directly Identifiable Information.

Profile Activation API Call means a call made from any non-Adobe solution (directly or indirectly) to an Adobe Experience Platform REST-based API that returns or activates a single Profile.  

Query Service User means any user making an SQL query to Query Service through the Query Service user interface, a Notebook, Experience Platform API, or external system any for data analysis or data exploration.

Real-time Customer Data Platform Non-prod Profiles is an add-on to the combination of Real-time Customer Data Platform App Service and Additional Non-production Profiles that enables Customer to use the Additional Non-production Profiles Sandbox to develop and test use cases involving Real-time Customer Data Platform App Service.  Customer must license the High Frequency Audiences Non-prod Profiles Add-on as a prerequisite to licensing Real-time Customer Data Platform Non-prod Profiles.

Real-time Data Activation means an increase in Customer’s authorized:

• Profile Activation API Calls by 1 Million calls per year per pack licensed; and
• Streaming Activation API kilobytes by 250MB per year per pack licensed.

Richness Pack means an increase in Customer’s authorized:

• Average Profile Richness by 300 kilobytes per Profile per Richness Pack; and
• Monthly Data Scanned or Written by 1 megabyte per Profile per month. 

Richness Pack Non-prod Profiles is an add-on to the combination of Richness Pack and Additional Non-production Profiles that enables an increase in Customer’s authorized Average Profile Richness for non-production Profiles of 300 kilobytes per Profile per Richness Pack Non-prod Profiles.

Sandbox means a logical separation within Customer’s instance of Adobe Experience Platform isolating data and operations.  Sandboxes can either be used for production purposes or Non-production Sandboxes. Sandboxes used for production purposes share the authorized entitlements of the base Adobe Experience Platform production system.  Non-production Sandboxes share the authorized entitlements specified with non-production use cases.  

Second-generation Data means any data other than First-generation Data.

Scan/Write means to import data into, scan data, or write data to any other part of the Adobe Experience Platform in conjunction with the use of Query Service or Data Science Workspace (directly or indirectly).

Scoping Parameters means usage limits that relate to the scoping of Customer’s proposed use case.  Should Customer exceed a Scoping Parameter, Adobe will work with Customer to remedy the issue leading to overusage.  Should Customer persistently exceed a Scoping Parameter, Customer may be required to license additional capacity.

Scoring Run means the processing of Profiles through an Instance. 

Stable Identifier means any identifier other than a cookie ID or device ID.

Static Limit means a usage limit that relates to the technical boundaries of Adobe Experience Platform.  Customer may not modify Static Limits. 

Streaming Segmentation means updating segment membership for a Profile as new data enters the Real-time Customer Data Platform through a streaming flow. Segment membership is evaluated based on the current profile attributes and the value of the current event, without taking historical behavior into account.  Streaming Segmentation supports up to 1500 requests per second.  Streaming Segmentation may take up to 5 minutes to qualify a Profile for segment membership.

Total Non-production Storage means Average Non-production Profile Richness (including any add-ons) multiplied by the number of authorized Non-production Profiles.

Total Production Storage means Average Profile Richness (including any add-ons) multiplied by the number of authorized Profiles. 

Total Authorized Storage means Total Production Storage plus Total Non-production Storage.