Adobe Primetime Ad Decisioning is a platform that helps video publishers manage their ad inventory on IP-enabled platforms, with tools for forecasting impressions, managing campaigns, allocating sales rights, and dynamically selecting ads.
| Products or Service | License Metric | Deployment |
| Primetime Ad Decisioning | Display Impression or Video Impression |
On-demand Service |
Display Impression is any graphical format advertisement including companion banners or static images displayed in or adjacent to Customer Content or an Ad Player.
Video Impression is a single instance of a pre-roll, mid-roll, post-roll, overlay or other linear advertisement displayed in or adjacent to Customer Content or a Customer Player.