Bounce Rate showing up #DIV/0!% in reports

Environment

Reports & Analytics

Analysis Workspace

Ad hoc Analysis

Adobe ReportBuilder

Answer

Bounce Rate is defined as Bounces upon Entries. #DIV/0!% would show up for reporting whenever Entries are 0 for a line item in a report. It is due to mathematical error as anything divided by zero is infinity. It's recommended to add Bounces and Entries as metrics to the report to validate #DIV/0!% appearing for Bounce Rate in reporting.

In case #DIV/0!% is appearing as Bounce Rate for a line item even if Entries are nonzero, Adobe Customer Care would be able to assist further.

Additional resources