Adobe currently offers Analysis Workspace and Reports & Analytics as tools within the UI to gain insight on collected data. While Adobe recommends using Analysis Workspace, both tools report on the same data set and mostly provide identical numbers. However, there are a few exceptions:

  • Totals with filters applied: Analysis Workspace can show higher totals when filters are present. When applying a filter in Reports & Analytics, the filter applies to the total in addition to each line item. In Analysis Workspace, the filter applies to each line item but not the total. A simple workaround would be to instead use a segment.
  • Using calculated metrics: In Reports & Analytics, calculated metrics do not display their total, while Analysis Workspace does. If you want calculated metric totals, using Analysis Workspace is recommended.
  • Pages dimension allocation: Analysis Workspace can show higher event counts in context of custom events using the Pages dimension. When running a Pages report in Reports & Analytics using a custom event, linear allocation is used. When using the Pages dimension with a custom event in Analysis Workspace, Most Recent (Last) allocation is used by default. A workaround to make reports match would be to create a calculated metric based on the custom event and setting the allocation to linear.
  • Fallout report calculation: In Analysis Workspace, fallout reports are calculated using sequential segmentation. In Reports & Analytics, fallout reports are calculated using paths that have already been pre-calculated.
  • Counting repeat instances in flow reports: Reports & Analytics flow reports do not count repeat instances as separate items. Analysis Workspace flow reports on the other hand treat every hit as an extra path point, leading to paths containing many repeat instances.

Adobe plans to continue to improve Analysis Workspace to reduce the discrepancies between the two tools.

Additional resources

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