About landing pages

Campaign comes with landing pages which are online forms that can be used to capture information on your audiences, offer subscriptions to a service, display data and grow your database. Landing pages can also be used for acquiring or updating existing profiles.

Campaign comes with out-of-box landing page templates:

  • Acquisition: this is the default template for landing pages, which enables you to capture and update data in Campaign database.

  • Subscription: this template should be used to offer subscriptions to a service.

  • Unsubscription: this template can be linked from an email sent to subscribers to a service, to allow them to unsubscribe this service.

  • Blacklist: this template should be used when a profile no longer wants to be contacted by Campaign (see About opt-in and opt-out in Campaign).

These templates are proposed by default when creating a new landing page. They can be customized and you can also create new ones.

lp_creation_1

The full life cycle of a landing page is as follows:

  1. Creation: design and set the content of the landing page.

  2. Test: simulate the landing page execution on a test profile.

  3. Publication: publish the landing page to push it live.

  4. Expiration or depublication: unpublish manually or wait for the landing page to expire, then it is no longer available.

lp_livecycle

Once created and published, you can make the landing page accessible via a website or by inserting a direct link to the landing page into an email.

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