In-App report

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Please note that you have to drag and drop the Message type metrics to your tables to split your data depending on your delivery types, in this case In-App deliveries.

The In-App report provides details related to In-App deliveries.

Each table is represented by summary numbers and charts. You can change how the details are shown in their respective visualization settings.

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The first table In-App Engagement Summary is split into three categories: by day, by mobile app and by delivery. It contains the available data for recipient reactivity to the delivery:

  • Processed/sent : Total number of sends for the In-App delivery.

  • Delivered : Number of In-App messages successfully sent, in relation to the total number of sent messages.

  • Impressions : Total of In-App messages seen by recipients depending on whether trigger criterion was met.

  • Unique impressions : Number of impressions by recipient.

  • In-App click through rate : Percentage of users who clicked on Button 1 or Button 2 compared to users who saw the message.

  • In-App dismissal rate : Percentage of In-App messages that recipients dismissed.

inapp_report_1

The second table In-App Clicks & Dismissals is split into three categories: by day, by mobile app and by delivery. It contains the available data for recipient behavior per delivery:

  • In-App clicks : Total number of recipients who clicked on Button 1 or Button 2.

  • Unique In-App clicks : Number of times recipients clicked on Button 1 or Button 2.

  • In-App dismissal : Total number of messages that recipients dismissed either by clicking the close button or auto-dismiss.

  • Unique In-App dismissal : Number of time recipients dismissed an In-App message.

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