Indicator calculation

The table below gives you the list of indicators used in the different reports and their calculation formula.

Piezīme.

Unique clicks is calculated using ThetaSketch concepts.

Label
Field name
Indicator description
Indicator calculation formula
Account disabled
@disabled
Count of all messages with a status equal to "Failed" and a reason equal to "Account disabled".
count(@failureReason=4)
Blacklisted
@blacklisted
Number of messages that are marked as spam by recipients, also includes the number of recipients who clicked on the mail-client generated unsubscription link.
count(@failureReason=8, @failureType=2)
Blacklisted rate
@rateBlacklisted
Rate of broadlogs marked as blacklisted.
@blacklisted/@sent
Bounces + Errors
@bounces
Sum of bounces following a delivery.
count(@status=2)
Bounce + Error rate
@rateBounces
Rate of deliveries that bounced in relation to the total number of sent messages.
@bounces/@sent
Click
@clicks
Number of times a content was clicked in a delivery.
count(@trackingUrlType=1 or 10)
Delivered
@delivered
Number of messages processed successfully.
count(@status=1)
Delivered rate
@rateDelivered
Rate of deliveries successfully sent.
@delivered/@sent
Hard bounces
@hardBounces
Total number of permanent errors.
count(@failureType=2 AND @failureReason=8)
Hard bounces rate
@rateHardBounces
Rate of deliveries that failed due to permanent reason.
@hardBounces/@sent
Invalid domain
@invalidDomain
Count of all messages with a status equal to "Failed" and a reason equal to "Invalid domain".
count(@failureReason=2)
Mailbox full
@mailBoxFull
Count of all messages with a status equal to "Failed" and a reason equal to "Inbox full".
count(@failureReason=5)
Mirror page
@mirrorPage
Number of recipients who clicked on the mirror page link.
count(@trackingUrlType=6)
Mirror page rate
@rateMirrorPage
Number of clicks on the mirror page link in relation to the total number of delivered messages.
@mirrorPage/@delivered
Not connected
@notConnected
Count of all messages with a status equal to "Failed" and a reason equal to "Not connected".
count(@failureReason=6)
Opens
@opens
Sum of each time a recipient opened a delivery.
count(@trackingUrlType=2 + unique(@trackingUrlType=1,2,3,6,10,11) - unique(@trackingUrlType=2))
Opens rate
@rateOpens
Rate of deliveries opened by recipients.
@opens/@delivered
Quarantine
@quarantine
Number of recipients that were quarantined.
isQuarantine=true
Quarantine rate
@rateQuarantine
Rate of quarantines in relation to the total number of sent messages.
@quarantine/@sent
Refused
@refused
Count of all messages with a status equal to "Failed" and a reason equal to "Refused".
count(@failureReason=20)
Rejected
@rejected
Number of deliveries automatically declared as spam by the SMTP servers.
count(@failureReason=20, @failureType=2)
Rejected rate
@rateRejected
Rate of broadlogs marked as rejected.
@rejected/@sent
Sent
@sent
Number of sends for the delivery.
@delivered + @bounces
Soft bounces
@softBounces
Total number of temporary errors.
count(@failureType=1)
Soft bounces rate
@rateSoftBounces
Rate of deliveries that failed due to temporary reason.
@softBounces/@sent
Unique opens
@uniqueopens
Number of opens by a unique recipient.
unique(@trackingUrlType=1,2,3,6,10,11)
Unreachable
@unreachable
Count of all messages with a status equal to "Failed" and a reason equal to "Unreachable".
count(@failureReason=3)
Unsubscribe
@unsubscribes
Number of recipients who clicked on the Unsubscription link.
count(@trackingUrlType=3)
Unsubscribe rate
@rateUnsubscribes
Rate of unsubscriptions in relation to the total number of messages delivered.
@unsubscribes/@delivered
User unknown
@unknownUser
Count of all messages with a status equal to "Failed" and a reason equal to "User unknown".
count(@failureReason=1)

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